Hoff Media

Founder

Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Mat Lehnhoff

LinkedIn Maven

We specialize in LinkedIn personal and business page optimization. Over the past three years, we have developed strong skills in social media optimization, Virtual Assistant, and LinkedIn marketing.

Our mission is to help CEOs, Founders, Coaches, and Professionals stand out in the crowded LinkedIn space with AI-powered strategies and proven systems.

Through targeted engagement, personalized profile optimization, and data-driven content strategies, we drive consistent, high-quality leads directly to your inbox. Unlike generic approaches, we tailor every LinkedIn tactic specifically to your industry, goals, and audience to ensure measurable business growth.

Linkedin Lead Generator

We specialize in LinkedIn personal and business optimization. Over the past three years, we have developed strong skills in social media optimization, Virtual Assistant, and LinkedIn marketing.

LinkedIn Account Growth Partner | Profile Optimization · Targeted Engagement · Visibility for Founders/CXOs

Attention: CEOs, Founders, Coaches, and Professionals!

The #1 reason you’re on LinkedIn:
Getting clients.

It’s that simple.
You want to grow your business, get more clients, and increase revenue, right?

But most wonder why:

- I’m not getting consistent leads.
- My LinkedIn efforts feel stagnant.
- Nothing seems to work.

The answer is clear:
Your profile doesn’t stand out.
You’re using the wrong approach. Posting randomly and waiting for leads doesn’t work.

And if you’re waiting for leads, you’re also waiting:

- To scale your business.
- To free up your time.
- To reach your revenue goals.

But if you’re tired of waiting, it’s time to use AI-driven strategies and a proven system to dominate LinkedIn.

Ready to turn LinkedIn into your #1 lead generator?

Send me a DM

Bipul Sharma

How founders stay visible without posting daily.

You’re running a company.
You don’t have time to live inside LinkedIn.

But visibility still matters, because silence costs deals.

Here’s the truth:
You don’t need to post more.
You need a visibility system.

The founders we work with use 4 levers:
→ Clear Positioning
→ Proof of Impact
→ Presence through Comments
→ Partnership with their team’s voices

That’s what builds consistent awareness without the grind.

I broke it down inside today’s carousel.

Swipe → learn the system.

LinkedIn Growth Partner | Profile Optimization · Targeted Engagement · Visibility for Founders/CXOs

How Founders Stay Visible Without Posting Daily

A founder called me last week, completely defeated.

"I post consistently but get zero profile views. What's wrong?"

I hear this question all the time.

Most people think: More posts = More views.

Wrong.

Profile visits happen when something pulls people in.
Not when you push content out.

After managing LinkedIn for 50+ founders, I found the real issue.

It's not about posting more.
It's about being more visible.

Here's what actually drives profile views:

Clear Headlines
Bad: "Entrepreneur & Thought Leader"
Good: "I help SaaS founders get their first 1000 customers"

Problem-Focused About Sections
Don't write your resume.
Write their solution.

Strategic Engagement
Comment on posts from your target audience.
Not random motivational content.

We fixed these three areas for that frustrated founder.

His profile views doubled in 3 weeks.
Same content quality.
Better visibility strategy.

Here's why it works:

LinkedIn rewards engagement over broadcasting.

When you comment thoughtfully, people notice.
When they notice, they click your profile.
When they click, they see your clear message.

Your action plan this week:
→ Rewrite your headline (be specific)
→ Update your About section (focus on client problems)  
→ Comment meaningfully on 5 posts daily

People don't accidentally find you on LinkedIn.
You have to give them a reason to look.

👉 What stops you from engaging more with other people's posts?

People visit when your message pulls them in.

I couldn't see what was killing his reach.

His content was good.
Timing was optimized.
Topics were relevant.

But nobody saw his posts.

A client said something I hear constantly:
"My posts are good.
Why doesn't anyone see them?"

So I dug into his analytics.

Found the problem hiding in plain sight.
Zero activity before posting.

He'd hit publish.
Close LinkedIn.
Hope for the best.

No warm-up.
No engagement.
No visibility.

I recognized it immediately.
Made the same mistake for years.

Post and disappear.
Wonder why reach stayed flat.

Here's what I learned managing profiles full-time:

Visibility starts before you post.
Not after.

The routine that changed everything:

1. Engage 10–15 minutes before posting
Signals LinkedIn you're active.
First impressions spike.

2. Engage in your niche only
Relevant comments attract relevant eyes.
Quality beats random quantity.

3. Stay active 10 minutes after
Early engagement feeds the algorithm.
Momentum builds reach.

Small shifts. Massive results.

Most think posting is step one.
It's actually step three.

Visibility begins before you hit publish.

Try this for one week.
Then tell me what changes 👇

What's your current pre-post routine?

LinkedIn Growth Partner for Founders and CXOs

Why Most People Don't See Results on LinkedIn

(Even After Posting)

A founder called me frustrated.

"I post every week. Nothing's happening."

I checked his LinkedIn.

The problem wasn't his content.
It was everything else.

His profile was confusing.
His engagement was random.
His posting was inconsistent.

Here's what we fixed:

1. Foundation
Clear headline. Simple about section.
People understood what he does in 5 seconds.

2. Smart Engagement
Stopped commenting on random posts.
Started engaging with his ideal clients.

3. Consistent Rhythm
Posted twice weekly.
Engaged daily.

Result?
Reach doubled in 6 weeks.
Same content quality.

The lesson?

LinkedIn isn't just about posting.
It's about connection.

Your profile, engagement, and consistency work together.

Fix all three = real growth.

What needs work: PROFILE, ENGAGEMENT, or CONSISTENCY?

LinkedIn isn't just about posting.

It's about connection.

Your company page isn't broken.

Your distribution is.

A client came to me frustrated:
→ Posting 3x per week
→ 200 followers
→ 47 impressions per post

"LinkedIn hates company pages," he said.

No. LinkedIn hates lonely company pages.


Here's what we changed (zero budget):

1. We activated 3 employees (not 30) -

Forget "Please share this post" emails.

We picked 3 people who actually use LinkedIn.
They commented on every post within 60 minutes.

Result: Algorithm saw engagement. Pushed to more feeds.

2. We made the page look alive -

Old tagline: Innovative solutions for modern businesses.
New tagline: We help B2B brands close 20% more deals.

Specific > corporate fluff.

3. We commented FROM the page -

Most pages post and ghost.

We spent 30 mins/day commenting as the company.
Free visibility. No content needed.


30 days later:
→ 47 impressions → 1,200+ per post
→ 3 inbound leads from page visitors

Your company page is a distribution problem disguised as a content problem.

Fix the system. Watch it grow.

Unpopular opinion: Company pages with under 500 followers shouldn't post daily. They should comment daily.

Why Your LinkedIn Page Isn’t Growing (Even If You’re Posting)

Bipul Sharma

I stopped chasing reach the day I realized one smart comment can outperform a week of posting.

You don’t need to post daily to be visible.

You need to show up where conversations already happen.

Most creators chase reach.
Founders and pros build relationships.

Here’s the truth:
Comments are micro-content.
And they travel farther than posts.

A thoughtful comment puts you in front of
the post author’s network, not just yours.
That’s leverage.

So here’s the play:
1️⃣ Comment where your audience already spends time.
2️⃣ Add insight, don’t just agree.
3️⃣ Reply to replies. Build trust in public.

Five smart comments a day
can outperform one post a week.

Try it.
Comment on this post.
Track what happens.

Commenting is the Best Time Investment on LinkedIn.

Your profile is a 24/7 lead magnet, but only if you build TRUST and focus on TRANSFORMATION.

I just broke down the 4-Part Framework to turn your profile into a client-attracting machine:

𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲: Problem + Outcome 
𝗔𝗯𝗼𝘂𝘁: Transformation Story + Proof 
𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱: Case Studies & Lead Magnets 
𝗕𝗮𝗻𝗻𝗲𝗿: Outcome-Focused CTA 

Swipe through the carousel above for the quick checklist! 👇

Stop treating LinkedIn like a resume! 🛑

Everyone has AI now.

Few know how to use it.

The difference? 
Better input.

Swipe to see what works 👆

Weak Input = Weak Output.

Stop counting likes.

They don't grow your business.

I manage many LinkedIn profiles.

I used to track everything.
→ Likes.
→ Followers. 
→ Impressions.

Then I learned something simple:
When you measure everything, you learn nothing.

Only 4 numbers actually matter:

1️⃣ Profile Views
→ People visit when something grabs their eye.
→ More views = more interest.

2️⃣ Search Appearances
→ This shows if LinkedIn sees you as an expert.
→ Clear niche = stronger number.

3️⃣ Comments + Saves
→ Comments show people care.
→ Saves show real value.
→ Both beat likes.

4️⃣ Right Connection Requests
→ Are the right people connecting?
→ If yes, your message is clear.
→ If no, fix your profile.

Everything else?
Just noise.

Track what builds trust.
Not what feeds ego.

Which of these 4 do you focus on most?

Metrics That Matter. Subtext: Focus on visibility → trust → opportunity.

Said To Bipul Sharma

The top founders I work with have one thing in common:
They don’t just run a business.
They become the brand.

They own the space.
They attract the right deals.
Their name carries weight before the product even shows up.

And here’s the truth:
That’s not luck.
That’s design.

The top 1% don’t hide behind logos.
They build reputation assets that work for them every day — even when they’re not online.

They invest in visibility.
They invest in authority.
They invest in perception, because perception scales.

Inside today’s carousel, I break it down:

→ Why your name is the new moat
→ How founders use reputation as leverage
→ The shift from operator → authority

Your company builds income.
Your name builds wealth.

If you’re building both, comment BRAND.

The strongest founders their build names.

Always be learning or earning.

That’s the rule.
If you’re not earning from it
You should be learning from it.

Every call, every post, every failure
Pays you in two currencies:
💰 Money
🧠 Experience

Both are ROI.
But only if you choose to see them that way.

The best founders I know
Don’t waste bad days 
They study them.

If it doesn’t pay you or teach you,
It’s probably not worth your time.

I broke it down in today’s carousel:
→ Why growth and gains are the only two outcomes
→ How to extract lessons faster
→ The mindset that compounds results

So, for today
Will you learn, or will you earn?

Comment "ROI if you’re collecting both.

Every moment is ROI — in growth or in gains.

Last month, a client called me frustrated.

"I spent weeks perfecting my LinkedIn profile," he said.
"Everything looks great. But nothing's happening."

I checked his profile.
He was right. It looked perfect.

Clear headline.
Strong about section.
Professional photo.

But here's what I noticed:

Zero activity.
No comments on other posts.
No conversations.
No engagement anywhere.

He built a beautiful shop window.
Then hid inside waiting for customers.

That's not how LinkedIn works.

Your profile gets you ready.
Engagement gets you seen.

Here's what we changed:

→ He started commenting on 5 industry posts daily
→ He connected with 3 relevant people per week
→ He responded to every comment on his posts

Nothing fancy.
Just consistent activity.

The results?

Profile views tripled in 3 weeks.
Connection requests doubled.
Real conversations started happening.

Because here's the truth:

LinkedIn rewards activity, not perfection.

You can have the best profile in the world.
But if you're silent, you're invisible.

People discover you through your comments.
They follow you for your thoughts.
They trust you through your interactions.

👉 When's the last time you commented meaningfully on someone else's post?

If it's been more than a week, that's your homework for today.

Start there. Everything else follows.

LinkedIn rewards activity, not perfection.

Bipul Sharma

She had 5,000 followers.
Zero clients.
Here's what we changed.

A client messaged me last year.

Bipul, I post every day.
I have 5k followers.
But no one is buying.
What's wrong with me?

Nothing was wrong with her.
Her strategy was wrong.

I made the same mistake early on.
I thought followers meant success.
I was wrong.

Followers don't pay your bills.
The right people do.

So we fixed three things:

1. She stopped writing for everyone.

Before: Generic tips for entrepreneurs.
After: Specific problems for freelance designers.

Her comments changed overnight.
People said, This feels like you wrote it for me.

2. She added one clear next step.

No hard selling.
Just simple direction.

DM me if this sounds familiar.
Drop a 🙋 if you've felt this.

Engagement doubled.
Conversations started.

3. We rewrote her profile in 15 minutes.

Old headline: Helping businesses grow.
New headline: I help freelance designers land $5k clients.

Visitors finally understood her value.

The result?

6 weeks later.
Same follower count.
But her DMs were full.

Not nice post messages.
Real inquiries.
Real clients.

You don't need more followers.
You need the right ones.

Stop chasing numbers.
Start attracting opportunities.

Have you ever felt invisible despite posting consistently?

Tell me below. 👇

You don’t grow by posting more. You grow by becoming more discoverable.

I chased viral posts for months.

Big mistake.

I copied hooks.
Copied styles.
Even copied posting times.

Nothing worked.
My posts still felt invisible.

Then one day, a prospect booked a call.

He said something I'll never forget:

"I follow you for a while now. Your tips helped me fix my profile. I trust you."

I was shocked.

He didn't mention any viral post.

He mentioned consistency.
He mentioned clarity.

That day, everything changed for me.

Now, when I help clients grow on LinkedIn, I focus on 3 things only:

- A profile that speaks clearly
- Engaging the right people
- Content that solves real problems

Viral attention fades in hours.
Trusted visibility stays for years.

Stop chasing the crowd.
Start serving the right people.
Again and again.

What helped you more, one big post or showing up daily?

Great content doesn’t matter if no one sees it.


A founder called me upset.
His posts were smart.
His ideas were strong.
But his last post got 8 likes.

He said:
“I’m writing good content. Why does no one care?”

I know that feeling.
You write something real…
Hit publish…
And it disappears into the feed.

But here’s the truth I learned:

His content wasn’t the problem.
His distribution was.

Most people think LinkedIn works like this:
Good post → People see it → Results

But LinkedIn actually works like this:
Show up daily → Algorithm notices → People see your posts

When I checked his account, only 12% of his followers were seeing his posts.
Not 12% liking.
12% even seeing them.

So we changed his workflow:

Before posting: 10 minutes engaging with others
After posting: Reply to every comment quickly
Daily: Comment on 5 posts from his target audience

Three weeks later:

Reach: 12% → 35%
Same posts.
Better distribution.

He said:
“I finally feel like people can hear me.”

And that’s the lesson:

Your content can be great.
But if you don’t show up for others, the platform won’t show you to anyone.

Engage before you expect engagement.
Be social before you expect social results.

Even great content stays silent if no one sees it.

What stops you from engaging more on LinkedIn right now?

Engage before you expect engagement. Be social before you expect social media to work.

Sometimes I lose energy.

There are days when I don’t want to post on LinkedIn.

I want to rest.
Disappear for a while.
Take a break from the routine.

But every time I stopped, something unexpected happened:

The break didn’t give me peace.
It made things worse.

I spent more time overthinking.

I felt behind.
And coming back became harder and more exhausting.

I realized something:

Consistency is not just about showing up online.
It’s about staying connected to your own growth.

Even small progress beats stopping completely.

So if you’re tired:
Rest.
Breathe.
Slow down.

But don’t quit on yourself.

Your journey doesn’t need speed, just direction.

Focus on your growth.
One step at a time.

Sometimes I lose my energy. Don't want to continue linkedin, want to relax more, but I had an experience, and when i interval it continued to consume me more than my time, and i felt more confused and very exhausted. Focus on your own growth!

A few months ago, I started working with a founder.

Smart guy. Successful business.
But he refused to post on LinkedIn.

"I'm not interesting enough," he said.
"My story isn't special."

Sound familiar?

We started simple:
→ Fixed his profile headline
→ Shared one lesson per week
→ Commented genuinely on other posts

No fancy graphics.
No viral tricks.
Just honesty.

Something amazing happened.

His posts started real conversations.
Not just empty likes.

People commented with their own stories.
They shared similar struggles.
They asked thoughtful questions.

After a month, someone wrote:
"I feel like I actually know you."

That's when it hit me.

Personal branding isn't about being famous.
It's about being familiar.

It's not about reaching everyone.
It's about connecting with the right ones.

This client taught me something I'll never forget:

You don't need a dramatic story to build trust.
You just need to sound like yourself.

Six months later?
He's getting 2-3 meaningful business conversations every week.

All because he stopped trying to be impressive.
And started being real.

👉 What's holding you back from sharing your real story?

Drop it in the comments. Sometimes we all need someone to tell us our "boring" story is exactly what someone needs to hear.


🔔 Follow Bipul Sharma for Linkedin Growth :) 
♻️ Repost this to help your friends

A few months ago, I started working with a founder.

Bipul Sharma


Smart guy. Successful business.

But he refused to post on LinkedIn.

Your audience is bigger than your notifications.

There was a Sunday evening when I checked a client’s analytics.

Views were up.
Impressions were rising.
Connections were growing.

But he didn’t feel it.

He said, “It still feels like no one notices me.”

I knew that feeling.
When I started on LinkedIn, I thought visibility would feel loud, more likes, more comments, more noise.

But real growth is quiet.

People read without reacting.
They follow your posts silently.
They notice your consistency long before they interact.

Weeks later, that same client landed new opportunities, all from people who never liked a single post.

They said, “I’ve been watching your updates for a while. I trust your consistency.”

That moment reminded me why I love this work.
You never know who is paying attention.

People may stay silent, but they’re still watching.
Your consistency builds their trust.

🔔 Follow Bipul Sharma for Linkedin Growth :) 
♻️ Repost this to help your friends

That moment reminded me why I love this work. You never know who is quietly paying attention.

If people ask you this, you have a problem.
How many impressions did you get?

I've analyzed thousands of LinkedIn posts.
Most creators chase impressions.

Picture this...

1. You post content on LinkedIn regularly
2. You're active in the comment section(s)
3. You do your best to sell your offer/service

But when you check metrics... Bam!
Ouch.

The real fact is growth isn't impressions.
It's consistent signal and clarity.

Signposting fixes the gap.
It's a short signal to your reader about:

→ your authority
→ your offer/service
→ why they should trust you

And you can use it in EVERYTHING you write.
(I even used it in this post)

You? Do you chase impressions or signals?

P.S. Drop one tactic you use to stay clear in comments.

The real fact is growth isn't impressions.

It's consistent signal and clarity.

Most founders are just guessing on LinkedIn.

They post.
They connect.
They hope for the best.

But hope isn't a strategy.
And randomness doesn't lead to revenue.
The #1 reason LinkedIn efforts fail is the lack of a system.

It's the difference between feeling like you're on a hamster wheel and knowing every action builds momentum.

After helping dozens of CXOs and founders get clients on LinkedIn, I've simplified my entire strategy into this 3-step system.

It's designed to turn your LinkedIn from a passive resume into an active lead-generation machine.

The third step, "Measure" is what separates amateurs from pros. It's the step that ensures your time translates directly into business results.

Check out the Carousel below.

Which part of this system is your biggest bottleneck right now: 1, 2, or 3?

taplio

The Battle

Mat Lehnhoff

Bipul Sharma

Followers

Posts

Engagements

Likes

Performance ScoreBipul Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mat Lehnhoff

Bipul Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bipul Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBipul Sharma's LinkedIn Performance