Hoff Media

Founder

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Mat Lehnhoff

InvoZone

Summary: Leading GTM execution, sales strategy, and strategic partnerships to scale revenue, optimize pipeline, and expand market footprint across regions.

Achievements:
- Scaled revenue from $5M to $18M in 12 months by launching a data-driven GTM strategy and leading a 12-person sales org targeting high-growth SaaS verticals.
- Closed $4M+ in enterprise deals by navigating complex multi-stakeholder sales cycles and delivering consultative solutions tailored to client pain points.
- Reduced CAC by 35% through AI-enabled sales automation, ICP refinement, and outbound process optimization across regions.
- Expanded into 3 new markets in under 9 months, establishing strategic partner ecosystems and local GTM frameworks to drive early traction.
- Built a high-performing sales team across 10+ countries, driving 120% quota attainment through enablement, forecasting accuracy, and CRM optimization.
- Generated 30% of new ARR through partner-led GTM initiatives, co-selling motions, and joint value proposition frameworks with tech alliances.
- Improved pipeline velocity by 45% by redesigning sales stages, automating follow-ups, and aligning marketing and SDRs with enterprise AE efforts.

Head of Business Development

Summary: Drove mid-market and enterprise B2B sales efforts while supporting GTM execution and account expansion strategies.
Key Contributions:
• Boosted revenue by 60% YoY by identifying high-potential accounts and closing $2M+ in net-new SaaS contracts.
• Built scalable outbound sales campaigns using ICP targeting, sales automation and lead scoring models.
• Developed partnership opportunities with technology and reseller partners, contributing 25% to new business.
• Improved win rates by 35% by leveraging consultative sales techniques and aligning proposals with buyer pain points.

Business Development Manager

-Defined user personas, ideal customer profile, and streamline processes. 
-Discovered new platforms, channels, and markets to increase company's market share.
-Generated and qualified leads; successfully converted them into business opportunities to build a new revenue stream for the company. 
-Strategise and refactored sales strategies overtime to find the right market fit. 
-Developed a Sales engine from scratch.
-Trained sales reps.

Senior Business Development Executive

InvoGames

Head of Sales Marketing

InternetNow Teknologi Sdn. Bhd.

- Developed and implemented data analyses, data collection systems and other strategies that optimize statistical efficiency and quality. 
- Raised product awareness and knowledge among prospects and effectively communicated customer feedback with management to prioritize business and information needs.
- Assisted in driving InternetNow's revenue growth through outreach emails & cold calls, social and video with a focus on setting Demo's with prospects for the sales team.

Sales Development Representative

Best Events Productions

- Planned and coordinated sales-driving, brand-building for Best Events Productions on LinkedIn and direct marketing.
- Managed development of event proposals, detailed time-and-action plans, and execution strategies.
- Actively managed business bookings, record denials, make network referrals.
- Maintained a strong relationship with customers to fully understand their business needs while offering a very high level of customer service.
- Assisted in the preparation and monitoring of sales, department and budgetary reports as and when required.

Sales Marketing Executive 

Worthy Book

- Managed to form marketing collaborations for the firm’s corporate clients with various merchant brands, from different industry verticals which added further value to the clients business.
- Acquired and retained potential merchant brands for company's corporate client; "Digi Telecom" to support MyDigi Rewards campaign.
- Formed collaborations with potential merchants to reward Public Bank Quantum MasterCard / Visa Credit Card members.
- Effectively managed Content Management System (CMS) for MySamsung Members App.

Sales And Marketing Associate

Empowering businesses through ever evolving growth landscape | $25M+ Impact and Counting 🚀

I’m a global sales leader with over a decade of experience scaling revenue engines for SaaS, B2B tech and service companies from early-stage startups to Fortune 500 clients.

I architected a $30M+ revenue engine by deploying data-driven GTM strategies, streamlining sales cycles through a combination of AI-enabled sales automation and performance-based forecasting models, all while building and leading a 40+ member sales org across 10+ countries.

Whether it’s quota design, CRM strategy, RevOps alignment or sales enablement, I form consultative partnerships with C-level execs to create predictable, measurable growth through market expansion of global teams with enterprise clients.

If you're looking to:

* Build predictable pipelines
* Navigate complex sales cycles
* Enter new markets
* Scale GTM operations

Let's connect!

Asfand Rafiq

Half the industry is asleep.

Meanwhile, Salesforce just showed us a glimpse of the future.

4,000 jobs gone.
45% of support wiped out.
AI doing nearly 50% of the conversations humans used to handle.

If that doesn’t wake you up, nothing will.

I watched the same pattern inside a software development firm built on outdated habits:

Too many steps.
Too much manual work.
Too little impact.

So I rebuilt the sales engine:

One funnel.
Automated touchpoints.
Reps focused only on revenue moves.

Outcome?

Higher conversions.
Cleaner pipeline.
Less dependency on headcount.

If you want to stay relevant:

Cut the noise.
Automate the drag.
Prioritise what actually drives revenue.

Those who adapt will grow.
Those who don’t will be replaced.

Global Sales Leader | Strategy-driven GTM | Scaled Teams & £25M+ ROI

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Mat Lehnhoff

Asfand Rafiq

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The Battle

Mat Lehnhoff

Asfand Rafiq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Asfand Rafiq's LinkedIn Performance

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