Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

InvoZone

Summary: Leading GTM execution, sales strategy, and strategic partnerships to scale revenue, optimize pipeline, and expand market footprint across regions.

Achievements:
- Scaled revenue from $5M to $18M in 12 months by launching a data-driven GTM strategy and leading a 12-person sales org targeting high-growth SaaS verticals.
- Closed $4M+ in enterprise deals by navigating complex multi-stakeholder sales cycles and delivering consultative solutions tailored to client pain points.
- Reduced CAC by 35% through AI-enabled sales automation, ICP refinement, and outbound process optimization across regions.
- Expanded into 3 new markets in under 9 months, establishing strategic partner ecosystems and local GTM frameworks to drive early traction.
- Built a high-performing sales team across 10+ countries, driving 120% quota attainment through enablement, forecasting accuracy, and CRM optimization.
- Generated 30% of new ARR through partner-led GTM initiatives, co-selling motions, and joint value proposition frameworks with tech alliances.
- Improved pipeline velocity by 45% by redesigning sales stages, automating follow-ups, and aligning marketing and SDRs with enterprise AE efforts.

Head of Business Development

Summary: Drove mid-market and enterprise B2B sales efforts while supporting GTM execution and account expansion strategies.
Key Contributions:
• Boosted revenue by 60% YoY by identifying high-potential accounts and closing $2M+ in net-new SaaS contracts.
• Built scalable outbound sales campaigns using ICP targeting, sales automation and lead scoring models.
• Developed partnership opportunities with technology and reseller partners, contributing 25% to new business.
• Improved win rates by 35% by leveraging consultative sales techniques and aligning proposals with buyer pain points.

Business Development Manager

-Defined user personas, ideal customer profile, and streamline processes. 
-Discovered new platforms, channels, and markets to increase company's market share.
-Generated and qualified leads; successfully converted them into business opportunities to build a new revenue stream for the company. 
-Strategise and refactored sales strategies overtime to find the right market fit. 
-Developed a Sales engine from scratch.
-Trained sales reps.

Senior Business Development Executive

InvoGames

Head of Sales Marketing

InternetNow Teknologi Sdn. Bhd.

- Developed and implemented data analyses, data collection systems and other strategies that optimize statistical efficiency and quality. 
- Raised product awareness and knowledge among prospects and effectively communicated customer feedback with management to prioritize business and information needs.
- Assisted in driving InternetNow's revenue growth through outreach emails & cold calls, social and video with a focus on setting Demo's with prospects for the sales team.

Sales Development Representative

Best Events Productions

- Planned and coordinated sales-driving, brand-building for Best Events Productions on LinkedIn and direct marketing.
- Managed development of event proposals, detailed time-and-action plans, and execution strategies.
- Actively managed business bookings, record denials, make network referrals.
- Maintained a strong relationship with customers to fully understand their business needs while offering a very high level of customer service.
- Assisted in the preparation and monitoring of sales, department and budgetary reports as and when required.

Sales Marketing Executive 

Worthy Book

- Managed to form marketing collaborations for the firm’s corporate clients with various merchant brands, from different industry verticals which added further value to the clients business.
- Acquired and retained potential merchant brands for company's corporate client; "Digi Telecom" to support MyDigi Rewards campaign.
- Formed collaborations with potential merchants to reward Public Bank Quantum MasterCard / Visa Credit Card members.
- Effectively managed Content Management System (CMS) for MySamsung Members App.

Sales And Marketing Associate

Empowering businesses through ever evolving growth landscape | $25M+ Impact and Counting 🚀

I’m a global sales leader with over a decade of experience scaling revenue engines for SaaS, B2B tech and service companies from early-stage startups to Fortune 500 clients.

I architected a $30M+ revenue engine by deploying data-driven GTM strategies, streamlining sales cycles through a combination of AI-enabled sales automation and performance-based forecasting models, all while building and leading a 40+ member sales org across 10+ countries.

Whether it’s quota design, CRM strategy, RevOps alignment or sales enablement, I form consultative partnerships with C-level execs to create predictable, measurable growth through market expansion of global teams with enterprise clients.

If you're looking to:

* Build predictable pipelines
* Navigate complex sales cycles
* Enter new markets
* Scale GTM operations

Let's connect!

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Mat Lehnhoff

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