ICONOMI

Dynamic and results-oriented Growth Team Leader with a proven track record in driving user acquisition, implementing growth strategies, and fostering team development in fast-paced startup environments. Skilled in identifying gaps in team performance and devising innovative solutions for process improvement.

My role involves leading a diverse team of growth marketing professionals and coordinating various initiatives, including SEO, paid advertising, content creation, email marketing, and social media management. I thrive in situations that require quick adaptation and action, and I'm committed to using data-driven strategies to achieve our objectives.

I excel in creating and implementing systems to streamline operations, and delegating tasks effectively to ensure maximum productivity. With a keen eye on the bigger picture, I constantly seek ways to improve and innovate in our marketing efforts, translating complex data into actionable strategies for growth.

Head of Growth

Growth Marketer

HYP Agency

Co-Founder

HS PLUS

Head of TikTok Marketing

Brand manager for an in-house e-commerce brand Vigoshop that is present in 15 European markets.

Responsible for managing a team of Facebook and TikTok advertisers while delivering steady results with the desired KPI's.

Managing a $3M advertising budget per month.

Brand Manager

- Responsible for sourcing, hiring, and onboarding potential Facebook advertisers.
- Responsible for implementing and executing Facebook advertising course for new hires.
- Implementing modern HR practices and designing learning journeys.
- Measuring impact on business.

Head of Facebook Academy

Performance FB advertiser that's responsible for Slovenian, Croatian, Bulgarian, Greek, Czech and Hungarian markets. 
- Working with 300k+ monthly budgets
- Analyzing data in GA and Tableau

Facebook Ads Specialist

Protocamel

Co-founder of camel feed startup, selling feed for racing camels to the UAE, Oman, and Saudi Arabia. 

- Digital Marketing
- Setting up FB, Instagram and Google campaigns 
- Successfully positioning a brand on the new market
- SEO optimization
- Market research and generating new leads 
- Managing CRM database 
- Content creation 
- Knowledge of B2B and B2C strategies 
- Managing a team

Ministry of Health Slovenia

- Financial review of contracts
-  State budget
- Annual accounts 
- Cash flow

Financial Administrator

Head of Growth at ICONOMI | AI and Growth Marketing guy | E-commerce & Ad Scaling Specialist | Driving Growth & Building High-Performance Teams

As the Head of Growth at ICONOMI, I lead a diverse and talented team of growth marketing professionals who are passionate about scaling and optimizing all marketing channels. With over $5M in profitable ad spend under my belt, I have a proven track record of navigating the landscapes of Facebook, Instagram, and TikTok advertising, delivering impactful and scalable strategies that significantly improve the entire sales funnel.

I have a degree in growth marketing from CXL Institute, where I learned how to use data-driven methods and cutting-edge tools to achieve growth objectives. I also have a deep knowledge of AI and its applications in marketing, which I leverage to spot trends, provide concrete ideas for improving conversions, and scale ad accounts profitably to +$10k ad spend per day. Some of the notable businesses I have helped grow include ICONOMI, HS Plus, Megasplet, and multiple advertising agencies.

I'm not only adept at setting up and executing marketing campaigns but also at fostering talent and guiding my team to deliver high-performance results. I thrive in situations that require quick adaptation and action, and I'm committed to using my skills and expertise to add value to your organization and drive exponential growth. Let's connect and discuss how I can help you achieve your goals. Please feel free to contact me at maticjug@gmail.com.

Matic Jug

Maven Logix 

As co-founder and CEO, I've led dynamic tech teams serving startups and small businesses across global markets. We have delivered full-service solutions including design, prototyping, brand activation, lead generation, product development, and content strategy. My role has involved directing strategic partnerships, overseeing client projects, and building a talented team capable of translating everyday business challenges into innovative solutions. We pride ourselves on helping emerging businesses establish market presence, optimize their customer acquisition processes, and develop products that truly resonate with their target audiences.

Chief Executive Officer

HouseOfPakistan

A hyperlocal directory marketplace, revolutionizing how you discover and access agritourism, diverse local businesses, and essential services. The platform bridges the gap between local merchants and consumers by creating digital ecosystem that showcases the best of what Pakistani communities have to offer.

Founder

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Supervised teams in transforming complex industry case studies and research findings into knowledge products and training materials for the textile sector. We developed comprehensive learning resources to asisst adoption of  dialogue around sustainability approaches and effective project management methodologies. 

By synthesizing technical information into accessible formats, we developed training materials to improve the operational capabilities of businesses throughout the textile value chain. My work bridged the gap between theoretical sustainability concepts and practical implementation, empowering textile industry stakeholders to adopt more environmentally conscious and economically viable practices.

Design Expert

International Trade Centre

Spearheaded a hybrid incubator program designed specifically for early-stage AgriTech startups, blending virtual and in-person training methodologies to maximize accessibility and impact. In my role I oversaw the program development, including curriculum design, recruitment for trainers and mentors and execution of speaking sessions tailored to agricultural technology challenges. The 6 months  incubation program provided strategic 1:1 coaching to founders, helping them refine business models, secure funding, and overcome sector-specific hurdles leading to a final demo day.
The prgram had a simultaneous development and implementation of an immersive trainer upskilling via ToT that equipped future leaders in the AgriTech innovation space.

Project Director - Agritech Incubation Programme 

AppJobs Global

My work at AppJobs included essential research initiatives focused on gig economy workers across European markets by analyzing platform data to identify key trends and worker needs. I contributed in optimizing existing strategies for market positioning and brand placement, leveraging data insights to inform strategy.

Consultant - Marketing | Analytics & Visualization  

Internews

Uncovered impactful stories through data analysis and visualization. Worked with Python, and Tableau and statistical methods. Successfully published 3 data-driven articles, in leading newspapers including interactive dashboards.

Skilled in transforming complex datasets into engaging narratives, with a focus on social challenges, Foreign Direct Investment and skilled occupations. The enaggement was also focused on committment to ethical reporting and making data accessible to diverse audiences.

Data Journalist

Consultant with Cynosure Pvt. Ltd. for identifying, selecting and organizing the boot camp

Bootcamp: Digital Empowerment for Women in KP

Write a Writing

Founded and grew this blog into a resource pool for writing tips and guides with 300k monthly visitors.

Blogger

PredictifyMe

I was responsible to lead company-wide user experience and dashboard development initiatives, designing and implementing interactive dashboard systems to provide accessible business metrics turned into actionable intelligence. I leveraged my knowledge in JavaScript, Python, MVC architecture, RESTful APIs, and both SQL and NoSQL databases to create sophisticated data visualization solutions. As a the visualization team, we built strategic cross-functional collaboration with development teams, data scientists, and database administrators to convert raw datasets into intuitive visual insights through custom-built tables, charts, maps, and analytical reports. 

I served as a crucial liaison between technical teams and executive leadership on strategic vision for in-house products from initial product conceptualisation through final development.

Data Visualization, Content, Marketing and Communications -Vertical Lead

LeadsWaves

Store Branding & Identity. Website design, development and digital media strategy. Marketing strategy for SEO and social media.

Ecommerce Manager and Business Analyst 

Connecting dots, fusing dashes..

I ❤️ all things about data, design & interactions, the more human, the better... 

Launched my first blog in 2008, grew it to 300k visitors/mo that lead to building a small team > moving on to e-commerce > flipping websites > scaling power teams to setting up a full-service digital agency and transitioning it to a product-led powerhouse i.e. Maven Logix (MVL).  

MVL started as a software house in 2018 where we have worked with startups, SMBs, corporate  sector and the development sector. 

With a penchant to spot patterns in pieces and chasing possibilities beyond the status quo, I see myself as a builder + nurturer. 

Bagging 1.5 decades of experimentation, packed  with 6 yrs of building killer teams from assorted domains; UI/UX, design, product management, community building,  marketing, sales & growth, we are now building for impact and sustenance.

Amna Masood

The last few weeks have been full throttle for us at HouseOfPakistan..listing vendors, recruiting Local Scouts and strengthening our connections in the local communities across #Skardu #Gilgit & #Hunza.

Team HOP has started rolling out the platform to the streets, onboarding stays, markets, restaurants & cafés, transport and tour guides along with hidden gems across the region.

It’s been intense, exciting, and super inspiring to see small businesses open their doors with so much warmth and ambition. ❤️🇵🇰

Now… waiting for spring, when we start rolling out the real action 🌱

If you are from GB or KP, and want to join us as a Local Scout, pls send me a DM. 

#HouseOfPakistan #OnboardingDrive #SmallBusinessPakistan #CommunityBuilding #LocalVendors #PakistanSMEs

Really excited on building the next phase of  HouseOfPakistan with new partners.

Amna Masood is a Pakistani tech entrepreneur, CEO of Maven Logix an IT company and founder of HouseOfPakistan, a marketplace designed to empower local SMEs across multiple sectors. With a focus on digital empowerment and community‑led growth, she is working with startups and SMEs, bridging modern technology and broader markets.
Visit our website to get all the details: https://lnkd.in/eU4EsynN
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#COE2025 #CoalitionOfEmployers #FeaturedGuest #ITandInnovation
#TechInnovation #DigitalTransformation

Annual Cyber Security Conference Pakistan

View company: Annual Cyber Security Conference Pakistan

We are pleased to highlight Amna Masood CEO Maven Logix as a panelist at the Annual Cyber Security Conference Pakistan 2025. 
Date: Wednesday, 3rd December 2025
Venue: Islamabad
Ashifa Paracha, Digital Leaders, Ghazanfar Ali Khan, Gehna Eman, Rizwan Jameel, Ibad Shahid, EPL, Identity 360 Global, Keytaab, CBA , CyberCure
Interested in attending the Annual Cyber Security Conference Pakistan 𝟐𝟎𝟐𝟓 DM us now to secure your spot!
#CyberSecurity #CyberSecurityConference2025 #DigitalFuture 
#TechLeadership

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The Battle

Matic Jug

Amna Masood

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taplio

The Battle

Matic Jug

Amna Masood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amna Masood's LinkedIn Performance

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