Telling stories on how you can level up your creativity and life | Taking photos & writing stories at @mathieubeth (IG) | Operate + write content for Gosh! Kids |

Launched Gosh! Kids, a creative arts education programme (photography, art, design) and community that transforms children from passive consumers into active creators. In all we do, we want to bring our children's creativity to the next level.

I write content for Gosh! Kids and my own newsletter (Five For Your Hive), with the aim of inspiring readers to rethink their perspectives towards creativity & life.

Begun my creative journey in 2013 as a photographer (conceptual and art photography, focused on branding) and have collaborated with brands such as Apple. Many of my past work and portfolio of photographs can be found on my instagram @mathieubeth.

Previously part of a dynamic team of transport planners who plan the future transportation infrastructure for Singapore - shaping the future transportation network that includes identifying, developing and evaluating new road and rail infrastructure projects.

Mathieu Beth Tan

You build the product I get it in front of buyers. | Marketing Strategist and Executive for B2B and SaaS 💙

I’ve seen it happen too many times...

A founder pours their heart, time, and resources into building something brilliant, only to watch it stall after launch. Users don’t show up. Retention dips. Growth feels random. Momentum fades.

The result?

Months (or years) of work lost. Investor confidence shaken. Team morale drained. And sometimes, the idea never makes the impact it was meant to create.

It doesn’t have to be this way.

The answer isn’t a scattershot of marketing tactics; it’s clarity, intentional growth, and a process that aligns your product with the people it’s meant to serve.

That’s where I come in.

I help early-stage founders and product teams:

🔥 Plan and execute intentional product launches that win users from day one.
🔥 Design and implement founder-led growth marketing strategies that cut through noise.
🔥 Leverage content marketing to tell stories that connect and build trust.
🔥 Run lean growth experiments to uncover what truly drives traction and scale it.
🔥 Integrate product marketing so features aren’t just built, they’re used and loved.

My human-first approach has helped B2B SaaS and tech companies from Seamailer NG to Haystack Tech USA, The Tool Bus AI, and Carril Agency move from zero to users, profit, and sustainable growth.

I partner with founders in the “messy middle” where validation is missing, retention is stalling, and direction feels unclear—to turn that uncertainty into momentum.

Because meaningful products shouldn’t fail for lack of clarity or connection.

If your product deserves more traction than it’s getting, let’s talk. Send me a message or book a call to get started.

taplio

The Battle

Mathieu Beth Tan

Judith Amarachi 💙

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