Masood Akbarzai

Business Intel Pro

Business Intel Pro™ is a remote Digital Marketing Consultancy & Agency based in the U.K. and USA. 

We specialise in B2B qualitative lead generation and sales for your business. We can tailor our models for both inbound-lead-gen and outbound-lead-gen for your product and industry. 

Our PPC agency is part of a large conglomerate that has a  team of 200+ experts in Media-Buying, UX/UI, Landing Pages, Creatives, Funnel Building, and more. We serve SMEs to large enterprise clients. We have worked with clients in eCommerce, SaaS, B2B, Real-Estate, Governments, Franchise Brands, and more. Our thoroughly vetted and highly trained Media/Ad-Buyers are the top 1% of talent in the industry working exclusively on our projects. 

We work as an extension or replacement of your marketing department, or as your dedicated marketing agency for your online paid advertising and overall digital marketing. We have worked with both CXOs and senior executives in marketing within an organisation. 

What's included in the agency:

- Meta Ads (Formerly Known as Facebook Ads) ✔️
- Google Ads ✔️
- YouTube Ads ✔️
- LinkedIn Ads ✔️
- SEO ✔️
- Landing Pages ✔️
- PPC-Based Lead Generation Campaigns ✔️
- Funnel Development & Optimisation ✔️
- Creatives ✔️

Founder & CEO of                                          B2B Marketing Consultancy & PPC Agency 

Akbarzai & Co -  Akbarzai Group

Instigated UK operations for the family owned business known as Akbarzai Group of companies based in Central asia, south asia and the middle east.

Key roles :

▪️Acquisition of real-estate to revamp and subsequent sales leading to reinvesting. 
▪️portfolio profits in national businesses in the U.K.
▪️Connecting the parent company and building a relationship with UKTI  and Chambers of commerce to promote exports from the U.K and imports from the central asia to the U.K.
▪️Formulating a unique blend of mass consuming edible product using my Process Engineering expertise in collaboration with technologists and maestros of birth place of industrial manufacturing, Manchester U.K.  for exports to our parent company abroad.
▪️Created computational technical systems for the group’s mining business to stand firm ahead of its competitors.
▪️Produced thorough financial audits and models to improve cash flow, life cycle of supplies and profitability for the mining business.

Director Global Business Development

I counsel marketing agencies, eCommerce, retail, banking, legal, financial services, fintech and other service provider businesses on advanced digital marketing strategies and execution. I, along my specialist teams can create multi-channel marketing campaigns to multiply sales and profitability. I also carry out business intelligence studies on risk and competitor analysis for a business. 

I also advise national and international clients along our sister entities overseas on launch, CapeX, optimised operational costs, plant operations, organisational operations, and risk management of refineries, chemical processes, mass manufacturing and services companies. I have also advised existing manufacturing sites in reducing their operating costs without losing credibility on quality, standards and safety. 

As of 2017, I am also working on a joint project with an overseas partner firm to implement energy storage and reduction technologies at businesses with higher carbon foot print and intensive variable energy operating costs.

I advise our parent company Akbarzai & co on technical processing  and financial auditing of its versatile mineral  sourcing and humongous supplies; currently at over 10k MT/day — We are actively acquiring  new sites and diversifying into new precious mineral markets and international clientele.  Technical endeavours are in progress to expedite the supplies by cutting unduly  bottle neck and increasing cycle time of the processes to meet our company targets of double supplies by mid 2018.

For more information on how I, my teams and network can assist you in identifying pitfalls, risks and opportunities for your start-up or existing business, please refer to the below URL 

www.akbarzai.com/akbarzaiuk 

You can also read my profile under the key people tab on www.akbarzai.com

CEO          (Akbarzai U.K.)

Second Cup Coffee Company Inc.

Master Franchisee Manchester and Pioneer for the Canada's largest Specialty Coffee retailer since 1975 The Second Cup Coffee company Inc in the U.K

From start-up to over 70% growth in sales in its birth place territory for the U.K., Second Cup has proven itself to be a leading entrant player in one of the fastest recession proof growing industries in the U.K.  and worldwide. The industry at an estimated  total worth of £8.9 billion in the U.K. is anticipated to outnumber pubs by 2030 as coffee shops become the new local. 

Our USP signature products and the lounge "second home" dine in concept with state of the art interior decor is increasingly becoming popular across the country. 

We are expecting to grow to a total of 200 stores in 5 years across the country.

After successful marketing and PR campaigns for Manchester, I also lead and counsel for national marketing committee of Second Cup in the U.K .  Since 2012 I have created a network of organic independent marketeers to a chain of some of the largest influences within the digital media to reach out to over a million subscribers per month. 

My brand development competency is directly influenced by the family owned business of  brand development in new and saturated markets since 1964.

Owner Director & Master Franchisee (Pioneer and first launch in the U.K.)

CONTRACT CHEMICALS (KNOWSLEY) LIMITED

Development and amendments of SOP's and P&ID's. 

Carried out emergency relief calculations, detailed HAZOP's and au fait with SIL analysis.

Worked on various revamping & retrofitting designs of Plant items

Designed a distillation column using manual calculations and performance simulation Aspen PlusTM along the Sulzer's SULCOL. After successful designs of steady state continuous and unsteady state batch Processes, compared Pros and Cons of Batch and Continuous distillation and executed a thorough analysis of HETP, packing height and diameter of column taking the hydraulic constraints into account using Sulzer MellaPak Packings. 

Enhanced my understanding of the importance of batch distillation and learnt how crucial is a comparative study, to be carried out that can justify the consent of the most favourable mode of operation for any Process. 

Learnt the mandatory requirements of ATEX and DSEAR for a top tier COMAH site to comply with BS OHSAS 18001 and successfully executed temperature classifications against explosive zones in equipments selection for projects.

Worked on utility systems and learnt the control of TDS levels in industrial boilers to minimize water & energy losses by performing mass and energy balances. 

Worked on LEV systems and learnt how to improve the extraction of hazardous chemicals as per HSE requirements. Carried out various pipe and vent sizing calculations and gained valuable experience and knowledge of venting and relief for safety reviews of different vessels, reactors, exchangers and columns. 

Developed a thorough storage tank integrity program for the new legislation set for "Plant ageing" by HSE which includes periodical assessment of the tanks based on intermittent non-intrusive testing of the tanks.

Commissioned plants, performed drift tests on reactors with dual vacuum systems, observed flaws and proposed remedial actions.

Proposed and led, small to medium sized capital expenditure projects.

Process & Chemical Engineer

Attock Refinery Limited

(Crude Oil Refinery) Fractionation of crude oil and production of LPG for the oil & gas industry;

Worked with Plant and Shift Engineers on day to day trouble shooting and enhanced understanding of Process Control in hostile environments. 

Worked on safety Projects in the HSEQ department of the refinery to understand the incumbent requirements of ISO 9001 and ISO 14001.

Trainee Chemical Engineer

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This is also the reason why most marketing  campaigns fail
 
At Business Intel Pro we’ve helped businesses in:

- eCommerce 
- SaaS
- Agency Services Providers 
- Real-estate
- Fintech & Financial Services 
- Franchise Brands 
- Governments
- B2B


DM for an exploratory call.

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About me:

Masood is an entrepreneur and a polyglot consultant with a diverse portfolio of experience in digital marketing, algorithms, data, eCommerce, real-estate, and SaaS. He has been a public speaker at 𝐆𝐨𝐨𝐠𝐥𝐞, Alliance Manchester Business School, The University of Manchester. He is also a Chemical Engineer with expertise in mathematical modeling and reverse-engineering algorithms. 

His business establishments include the launch of an international franchise brand in the U.K., an eCommerce business, and a Digital Marketing Consultancy & Agency that counsels, and serves SME’s, large corporations, and marketing agencies. 

He was the founder of Akbarzai UK, the pioneer franchising start-up company for the launch of Canada's largest specialty coffee retailer in the U.K.,The Second Cup Coffee Company Inc.

Masood excels in working as an interlocutor for a multitude of organisations. He counsels senior executives and versatile organisations. He has advised businesses within financial institutions, Fintech, SaaS, eCommerce, real estate, and the public sector. Being a philanthropist, helping those who are less fortunate is something he passionately believes in and he actively takes time out, to work for such causes.

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Check out recommendations below👇🏼 

Founder & CEO of                                          B2B Marketing Consultancy & PPC Agency

Arab Media Intelligence Network (AMIN)

We founded the Arab Media Intelligence Network (AMIN) initiative based on a deep conviction that our MENA region deserves better localized storytellers, stronger collaboration, and a more solid understanding of how media and data intelligence can inform decisions, strategies, and narratives. 

AMIN is a growing community of experts in Media and Data Intelligence, including analysts, marketers, technologists, agencies, technology vendors, and more. People who work with digital data in the MENA region every day to understand audiences, measure impact, and make informed business decisions. Whether you work in an agency, a government institution, a media house, or a tech company, or if you're navigating the space between content, platforms, and insight, AMIN is for you.

Founder

Crowd Analyzer

I reintroduced Crowd Analyzer after its closure in 2021, leading the company’s turnaround and scaling it into a multi-office SaaS and insights venture in MENA. My role combined operations, research, and product building, turning complex challenges into structured, executable strategies that delivered growth.

Key Achievements

- Generated over $1.5M in SaaS sales within 2 years, while managing P&L to sustain operations and scale
- Reopened three offices in Dubai, Cairo, and Riyadh, and grew the team from 2 to 100+ employees
- Launched and scaled 3 SaaS products (Advertisements Intelligence, Interactive Dashboards, Crowd Intelligence) with full business plans and revenue models
- Delivered a post-acquisition turnaround, increasing ad monitoring and analysis by 120% within 9 months
- Positioned the company as a leading Arabic-first media and data intelligence provider in the MENA region

Chief Operations Officer

The American University in Cairo

I conduct literature reviews, gather and analyze data, and contribute to research initiatives aligned with social informatics and digital transformation. I manage all aspects of research documentation, including citations, references, and data organization, while supporting manuscript development and formatting for peer-reviewed journal submissions.

In addition to academic research, I design and teach methodologies for courses on Marketing Information Systems and Social Media Tools, bridging theory and application. I also contribute to the development of research reports and findings at academic conferences, seminars, and research panels.

Key Achievement
 ● Co-authored and presented four peer-reviewed papers on social informatics and digital transformation at leading international conferences

Research And Teaching Assistant

Extend | The Ad Network

I built the Business Insights unit from the ground up, leading a team of analysts and data specialists and establishing a culture centered on analytical rigor and continuous improvement. I worked closely with executive leadership, presenting insights that directly influenced strategic decisions. My role included refining methodologies to improve predictive analytics and business forecasting, while also designing and deploying analytics frameworks, custom dashboards, and reporting tools tailored to client and organizational needs.

Key Achievements

- Built the Business Insights function from scratch, enabling data-driven decisions that significantly improved customer retention
- Designed and launched marketing dashboards for 6+ clients, cutting reporting time by up to 70%
- Delivered high-impact reports, including the KSA Digital Government Performance Review, which contributed to securing new business
- Trained and managed a team of 14+ analysts, boosting both output and accuracy to produce over 114 reports monthly

Business Insights Director

I led data analysis initiatives that informed and optimized marketing, sales, and product strategies. I focused on improving reporting tools and streamlining data processes to enhance accessibility and enable faster, insight-driven decision-making across the organization.

I built and led the Insights and Reporting function from the ground up, transforming raw data into strategic business intelligence. I created custom dashboards to track market trends, monitor consumer sentiment, and evaluate brand performance, providing stakeholders with clear, actionable insights.

Key Achievements
 ● Created and mentored a high-performing team, contributing to the company’s growth to 70+ employees across 3 offices
 ● Spearheaded a $6M fundraising effort by leveraging strategic insights to attract and engage investors
 ● Established a revenue-generating Insights and Reporting department within a startup environment
 ● Delivered over 300 custom research reports for clients in telecom, banking, and the public sector
 ● Increased client retention to 85% through proactive insights and consistently high-value deliverables

Head of Research and Consumer Insights

AUC - School of Continuing Education

I trained participants at AUC’s SCE in designing and executing effective marketing and content strategies. I developed and delivered structured lessons covering social media strategy, content creation, analytics, SEO, and paid media. I also designed the full Digital Marketing Certificate program—creating the curriculum, learning materials, and assessment tools from the ground up.

My instruction was highly practical and platform-specific, with a focus on Facebook, Instagram, LinkedIn, TikTok, and Twitter. I led hands-on workshops using real-world case studies and industry-standard tools to bridge theory and practice for working professionals.

Key Achievements
 ● Trained over 500 professionals across more than 20 cohorts in digital marketing and social media strategy
 ● Designed and implemented real-world course content that improved learner outcomes and boosted NPS scores by 90%

Digital Marketing Instructor

iSentia Brandtology

I segmented audience behavior and demographics to support the development of targeted engagement strategies and content frameworks. I closely monitored social media trends, sentiment, and platform conversations to deliver actionable insights that informed marketing and communication decisions. 
Using a combination of analytics tools and third-party platforms, I gathered and analyzed data across channels—tracking metrics such as engagement, reach, impressions, and follower growth.

In parallel, I conducted in-depth competitor analysis to assess brand positioning, highlight gaps, and uncover opportunities for differentiation. My work played a key role in shaping data-backed PR strategies and strengthening digital brand presence.

Key Achievements
 ● Revamped Brandtology’s Arabic monitoring system, optimizing workflows and usability to significantly improve efficiency
 ● Enhanced analysis and reporting standards by collaborating with the technical team to refine methodologies and data quality
 ● Led multilingual reporting efforts for major global clients—Nestlé, Unilever, and Shell—across six APAC markets
 ● Delivered over 100 reports with strategic insights, directly supporting PR and brand reputation initiatives
 ● Directed the expansion and operational setup of a new MENA regional office to support localized social analytics

Social Media Research Analyst

European Commission

- Establish TIEC office at Cairo University. 
- Support students' innovation in theory and practice. 
- Help students to transfer ideas into productive business startups.

Innovation Research Assistant for TEMPUS’s projects

Research & Operations Expert for SaaS and Data-Driven Companies | Helping CEOs to Focus on Growth

I simplify complex situations and problems and do what is needed to get things done. Whether it is de/scaling teams, fixing broken operations, or launching Marketing SaaS ventures specialized for Marketing and Consumer Research, with over 15 years of experience at the intersection of people, data, and technology.

My journey has taken me from research and media intelligence into SaaS operations and product building. At Crowd Analyzer, I reintroduced the company after its closure in 2021, built and launched three SaaS solutions, reopened offices in Dubai, Cairo, and Riyadh, and grew the team from 2 to 100+. Over two years, we generated more than $1.5M in sales, while managing a P&L to sustain operations and scale.

What drives me is people. I align cross-functional teams with a shared vision, build accountability through structure and KPIs, and create environments where execution becomes natural. I believe data-intelligent ventures succeed through the right mix of data, people, and technologies.

Beyond operations, I founded the Arab Media Intelligence Network (AMIN) to make knowledge in Media and Data Intelligence more accessible in Arabic and across the MENA region. By building a community of experts, I aim to support the next generation of researchers, operators, and technologists.

Key strengths:

- Generated over $1.5M in SaaS sales within 2 years
- Managed P&L to sustain growth and operations
- Built and scaled teams from 2 to 100+ employees across three regional offices
- Launched and grew 3 SaaS products serving enterprises in MENA
- Turned chaotic and unstructured problems into structured, executable strategies
- Advocacy for Arabic-first and MENA-focused innovation and knowledge-sharing

If you are building, expanding, or scaling data-driven SaaS ventures in the MENA region and would like to connect, please reach out to me here on LinkedIn.

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Masood Akbarzai

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