Most experienced professionals don’t have a marketing problem.
They don’t have a confidence problem.
They have a system problem.

They have years of experience, judgement, and results, but they’ve never translated that expertise into a clear, adoptable system the market can buy.

So selling feels heavier than it should.
Positioning stays vague.
Authority doesn’t compound.
Income plateaus.

That’s the structural issue I work on.

My goal is to future-proof your business in an AI economy.
And the only way to do that is to become a category of one.

That doesn’t happen when you sell what you do.

It happens when you build a system the market wants and package your judgement into infrastructure that buyers can adopt.

I help experienced consultants, experts, and coaches turn their expertise into systems, assets, and business infrastructure, not services, not offers and not job descriptions wrapped in consulting language.

My clients don’t hire me - they adopt my system.

What makes my work different

I merge two operating systems.

Most people try to build a $500K+ consulting business using the same internal programs that have run their entire life - the same decision patterns and default settings.

So they build the “right” strategy…
and then sabotage execution.

That’s why I design the external operating system
(system architecture, market validation, positioning, sales, distribution)

and upgrade the internal operating system - the operating code behind how you decide, implement, and follow through.

This isn’t therapy or motivation.
It’s 13 years of deprogramming distilled into a simple method that removes internal friction so the external system can actually run.

For high performers, this is not optional.

Inside my work, I help you:

-Define the real business problem you solve
-Codify judgement + decision-making into a system
-Design frameworks, methodologies, and operating models you own
-Validate demand before you sell
-Build multiple monetisable assets from one system design
-Commercialise the system end-to-end
-Build authority-led sales, marketing, and LinkedIn positioning
-Position you as a category of one

How I use AI:

I design AI instructional systems, not prompts - capturing judgement, edge cases, and decision logic so AI supports execution without replacing intelligence.

I connect everything into one system so you can validate demand, build the assets, and start monetising within 30 days.

Schedule a private conversation here:
👉 https://go.oncehub.com/15MinuteExpress

Mary Henderson

Can I pick your brain?" is the most expensive question you will ever answer.
Stop saying yes...


Every time you agree to a "quick coffee" or a "15-minute call" with someone who wants free consulting...

You're losing money.

Not theoretical money. Real revenue.

That hour you spent "picking your brain" for free? 
That's an hour you could've spent with a paying client.

That "quick coffee" that turned into 90 minutes? 
That's $500+ of billable time you just gave away.

But it's not just money. It's energy.
These people are Energy Vampires.

Read my article to find out what you can do to repel these people away from you and start attracting premium buyers. 

Share my article with your network
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Business & Monetisation Specialist | Build a One-Person Consulting Business in 2026 | Replace a $200K+ Salary | Codify Expertise Into Offers That Sell | LinkedIn Strategy → Clients

Can I pick your brain?" is the most expensive question you will ever answer. Stop saying yes. Every time you agree to a "quick coffee" or a "15-minute

Open article: "Can I pick your brain?" by Mary Henderson • 3 min read

How to build a consulting business in 2026 so you can replace your $300K salary in 12 months.


There are two mistakes I’m seeing new consultants make right now and both will keep you stuck.

Mistake #1: Believing what ChatGPT tells you to sell.

Last week I spoke to a COO who said, “I’m brilliant at what I do. I got ChatGPT to figure out my value proposition, and now I know what I sell.”

ChatGPT can give you language that sounds incredible on paper.

But here’s the real question:
Does the market want what ChatGPT just told you is your solution?

If you don’t have validated demand, you don’t have an offer.

You have a theory.

That’s why so many people can’t package their expertise into an offer that actually converts.

They’re selling what sounds good, not what buyers are already buying.

Mistake #2: Thinking pipeline will magically appear.

If you don’t know how to get consulting clients on LinkedIn, you will not replace a $300K salary. Period.

Because ChatGPT can create content… but most of it is dead on arrival.

If you don’t know how to build a pipeline on LinkedIn, you can’t test messaging.

You can’t start conversations.

You can’t generate DMs.

You can’t get in front of the decision maker consistently.

You end up posting and hoping.

Save this: The 10-Second Consulting Business Test (2026):

1.  Can you articulate in 10 seconds what you sell?
2.  Can you define your avatar?
3.  What is your sales strategy: top, middle, bottom of funnel?
4.  What is your good / better / best solution and how will you deliver it?
5.  How will you price a consulting offer based on outcomes, not hours?
6.  What is your brand promise?
7.  What is your thought leadership strategy on LinkedIn?
8.  How will the decision maker find you on LinkedIn this week?

If you can’t answer those, it doesn’t mean you’re not smart.
It means you’re still guessing.

AI can write your words. It can’t validate your market.

What’s your real gap right now: DEMAND or PIPELINE?

Most consultants leaving corporate think they have time.
Time to think. Time to learn. Time to “figure it out.” 👉🏼 They don’t.


Consulting is splitting right now, and it’s not splitting around experience or intelligence.

It’s splitting around who can turn judgement into something the market can buy.

I explain why in this article 👇

Make sure you subscribe to: #OnePersonConsultingBusiness

Business & Monetisation Specialist | Build a One-Person Consulting Business in 2026 | Replace a $200K+ Salary | Codify Expertise Into Offers That Sell | Authority Positioning That Drives Invitations & Clients

View newsletter: One-Person Consulting Business

This isn’t a prediction. It’s a consequence. And it’s already happening, not on LinkedIn, but inside organisations, boardrooms, and consulting budgets

Open article: Consulting Is About to Split in Two:
Those Who Turn Experience Into Assets, and Those Who Slowly Disappear by Mary Henderson • 5 min read

Consulting Is About to Split in Two:
Those Who Turn Experience Into Assets, and Those Who Slowly Disappear

You Didn’t Run a CFO or COO Role With Post-it Notes.
So Why Are You Running Your Consulting Business Like That?


I see this pattern constantly.

People go from earning $300K+ inside a corporate system, making high-stakes decisions, managing risk, owning outcomes, to feeling strangely frozen the moment they’re on their own.

Not because they lost capability.
Because the environment changed.

Most consultants aren’t failing because they lack experience.
They’re failing because they tried to turn a job title into a business.

And those are not the same thing.

A senior operator understands:
-risk
-profit and loss
-decision-making under pressure

But none of that automatically converts into:
-a defined problem the market recognises as urgent
-a structured solution a buyer can mentally place
-a monetisable asset instead of bespoke effort
-a sales and distribution engine
-leverage in an AI-shaped economy

Six months in, the symptoms appear.

Pipeline feels thin.
Confidence is at an all-time low.

And the conclusion becomes:
“Maybe consulting isn’t for me.”

That conclusion is wrong.

This isn’t an intelligence problem.
It’s a structure problem.

In corporate, you didn’t improvise your way through complexity.
You didn’t “figure it out as you went”.

You said: “We need a specialist to architect this properly.”

The irony is that when you step out on your own, you expect yourself to magically know how to do all of it.

Here’s the part most people don’t want to face:

Your corporate performance has zero value on its own.
The market doesn’t pay for titles.
It doesn’t care what you were.

It pays for what you can extract, structure, and deploy from that experience into something it actually needs now.

Running a consulting business without structure isn’t brave. It’s inefficient.

And it quietly destroys confidence.

Save this: The Corporate-to-Consulting Reality Check

If you’re being honest, which of these are you doing right now?
-Hoping experience translates without being re-architected
-Treating clarity as a substitute for validation
-Building offers in isolation instead of against live demand
-Assuming confidence returns before structure is installed

If you wouldn’t run a company like an experiment, stop running your consulting business like one.

The people who move fastest don’t work harder.
They stop pretending they should already know how to do this.

They treat the transition seriously.
They invest like operators.
And they build something intentional.

That work happens inside The IncubAItor.
Next cohort starts January 26.
Comment GAP or DM me GAP.

If you want to replace your $250K salary, stop selling hours. Build this instead.


I spoke to an ex-CFO this week.
She took a severance package and is building her consulting business.

Her back story was impressive.
Then she told me how she plans to “help companies solve problems.”

So I asked one question:
Are you sure organisations are actively buying that problem… or are you assuming they should?

Because here’s what most executives don’t realise when they leave corporate:
A lot of organisations are not shopping for “skill gaps.”
And when they are, they’ll often pay hourly.

Save this: Let's do the salary replacement math

To replace a $250K salary at $200/hour, you need:
1,250 billable hours.
That’s a lot of hours.

That’s also why time-for-money consulting becomes an uphill battle fast.
You don’t replace a salary by billing time. 
You replace a salary by selling something deployable.

This is what my clients are doing differently:
They’re not selling advice.
They’re not selling access.
They’re not selling “I can help.”

They’re selling a solution a business can adopt inside systems it already uses.
They codify their judgement.
They validate what the market is actually buying.
They target the right people on LinkedIn.

That’s why they can charge $20K+ for an outcome.
Not hourly rates. 

If reading this makes you feel uncomfortable, good.
That discomfort is usually the moment you stop trying to “make consulting work” and start building something commercial.

And if you don’t know how to do this, it doesn’t mean you’re not smart.
It means commercial packaging isn’t your domain.

That’s what we do inside The IncubAItor: codify your intelligence, validate demand, and build a full-stack content + marketing system, fast.

Comment: SALARY and I’ll share the 3 deployable solution types that replace a salary fastest in 2026.

Posting more on LinkedIn won’t fix a quiet pipeline. And not posting doesn’t protect you either.

The real problem is simpler - the right buyers don’t know why they should think of you yet.

I hear this from serious industry experts all the time:
“I can’t be bothered posting every day. Surely there’s another way to get clients.”

There is.

But the answer isn’t frequency.
And it isn’t hacks.

The real issue is that most people are still treating LinkedIn like a broadcast channel instead of a demand system.

Posting frequently doesn’t build pipeline.
Posting without a system doesn’t.

Not posting doesn’t buy you focus.
It just ensures the right buyers never think of you.

Here’s what is important:
Organic LinkedIn doesn’t work when you “show up consistently”.
It works when your content helps the platform and the buyer place you.

Industry experts aren’t selling attention.
They’re selling codified judgement, outcomes, and results.

That requires a different operating model.
Not more posts.
More precision.

Save this: The Organic Demand Misdiagnosis Test
If organic LinkedIn “isn’t working” for you, it’s usually because one of these is true:
-You’re posting without a declared outcome
-Your buyer isn’t obvious within 5 seconds
-Your content changes topics faster than the algorithm can place you
-You’re optimising for views instead of conversations
-You’re treating content as output, not as signal

If any of those are present, frequency won’t save you.

Here’s the reframe that changes everything:
Organic content works when it’s part of a closed-loop system:
-clear problem
-clear buyer
-clear perspective
-clear conversation path

When those are in place, you don’t need daily posts.
You need recognition.

That’s why some people post twice a week and get DMs from the right buyers 
and others post every day and attract nothing but noise.

Posting more on LinkedIn won’t fix a quiet pipeline.
And not posting doesn’t protect you either.


Posting more on LinkedIn won’t fix a quiet pipeline.
And not posting doesn’t protect you either.

Posting more on LinkedIn won’t fix a quiet pipeline.
 And not posting doesn’t protect you either.

The real problem is simpler - the right buyers don’t know why they should think of you yet.

I spent six months pulling apart how distribution actually works, not from gurus, but from platform behaviour, engineering signals, and live testing and turned it into a structured system that connects:
-offer
-message
-content
-buyer placement

Once that’s installed, organic stops feeling effortful.

It becomes directional.

This isn’t about being everywhere.
It’s about being correctly placed.

And when that happens, the right people don’t need to be convinced.
They already know why they’re reaching out.

Question:
If you’re honest, what’s missing right now -OFFER clarity or PIPELINE placement?

Share below and I will give you my honest answer.

Industry Expert Magazine 

Industry Expert Magazine is exclusively for consultants, coaches, authors, speakers, and experts in their field.

Contributing Writer

Mark Ashby Consulting

Mark Ashby Consulting Specialises in Coaching & Mentoring with a focus on High-Performance Leadership & Resilience.
	 
• Advise company executives and corporate teams to develop the mindset, skills and resilience required to push through crises and change whilst maintaining the ability to perform under pressure & uncertainty.
• Provide leadership training and coaching through my highly successful Waterhole Program.
• Help corporate leaders shift their limiting paradigms to build their teams into resilient and adaptable units ready for any challenge.

Director & Founder 

GM Risk Group

GMRisk Group is an Intelligence Solutions & High-Risk Consultancy.	 	

• Provided corporate risk consultancy, crisis awareness & risk management;
• Conducted Armed Offender/Hostile Environment (HEAT) & Active Shooter Awareness Training at both domestic and international levels.

Senior Risk Consultant & Advisor

Serco

Serco is one of the world’s largest providers of public services to Governments.

• Emergency Response Team "Section Leader" (Immigration) ERT Operations Australia - ERT International Operations & Secret Charters.

Emergency Response Team - Section Leader (ERT Immigration).

Unity Resources Group

Unity Resources Group is a security and investigations consultancy. 
		
• Diplomatic Close Protection Team Leader on behalf of the Australian Ambassador & Visiting Dignitaries for the Australian Embassy Mission covering greater Iraq.

Diplomatic Close Protection, Australian Embassy Iraq

Australian Department of Foreign Affairs and Trade

Australian Department of Foreign Affairs and Trade is the department of the Australian federal government responsible for foreign policy and relations, international aid, consular services and trade and investment.	

• Acted on behalf of the Department of Foreign Affairs and Trade & the Australian Embassy Baghdad: 
Middle East Delegate for the Armoured Vehicle Design Project based out of Chicago Illinois, USA.

Senior Project Consultant

Aegis Defense Services, LLC

Aegis Defense Services is a leading security and risk management company.

• Provided all aspects of operational mission planning & operations;
• Provided High Threat Security Protection for the US Army Corps of Engineers during the Reconstruction of Iraq.

Close Protection Team Leader/Operations Manager 'Project Matrix'

Osprey International

Osprey International is an international risk management consultancy, providing assessment, planning, management and training solutions.	 

• Advised the Board at Koba Gold & Tin, Sumatra & Borneo Indonesia companies;
• Focused on strategic planning, critical Incidents, forecasting and risk minimization.

Independent Board Adviser

• “Covert Reconnaissance” Team Leader on behalf of the US Army for the Independent Elections of Iraq.

Security Operations & Reconnaissance Team Leader

Australian Army

Australian Army is the principal land warfare force of Australia.

• Full-time Paratrooper at Sydney’s Elite Airborne Unit “3RAR” Australian Army with Operational deployments to East Timor.

3RAR (Para)

I am a Leadership Coach & Mentoring Professional with board level experience and expertise in Corporate, Government, Armed Forces and the Private Sector.
I am currently the Director & Founder of Mark Ashby Consulting. 

I am a proud Indigenous Australian (Guringai - Saltwater People) & I hold a Master’s Degree in Counter Terrorism.

I have previously advised clients & operated as a team leader in the highly dangerous private security sector in Iraq for 11 years on “tier 1” projects. During my time in the Middle East, I was attached to the US Department of Defence and the Australian Department of Foreign Affairs and Trade on high threat protection, critical incident awareness and prevention through the unique tools that I have developed. 

I spent four years ensuring the safety and security of Australian Diplomats and Politicians as a close protection team leader at the Australian Embassy in Baghdad, during my years in the Middle East I carried out 1600 successful missions over 41 rotations. I was recently a Senior Risk Consultant & Advisor at GMRisk Group, where I provided corporate risk consultancy, crisis awareness and risk management. Earlier, I built a military career having served as a member of Sydney’s Elite Parachute Unit 3RAR, with operational deployments to East Timor. 

What I do is coach & mentor individuals & teams to become more confident, to overcome metal obstacles, to reach their potential, to excel in their arena’s and to achieve the unachievable. I teach them to understand their strengths, to back their abilities and convert them into not just becoming successful people, but outstanding people.

My gift is getting the best out of individuals and teams, to help and guide them to excel where they are unsure of themselves, to help them understand that complex can be easily converted into simple. I love nothing more than helping people achieve greatness, unlocking their potential and hesitant mindset that has previously held them back. 

Once my clients give themselves over to my mindset, system and experience, they will never be the same. What I teach can’t be learned or replicated in the office or boardroom, it comes from decades of experience, excelling in dangerous, difficult and unforgiving countries, learning the true meaning of inner resilience which enabled me to reach the highest levels of success. I worked and survived in high pressure environments that the average person would struggle to comprehend, where every step can literally be your last, where I truly learned what being part of a high performing team was all about.

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Mary Henderson

Mark Ashby M.A

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The Battle

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Mark Ashby M.A

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Posts

Engagements

Likes

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