One trusted and skilled creative partner who wants you to succeed. Clients in 🇺🇸 and 🇬🇧. Sharing my valuable lessons and experiences.

My journey into entrepreneurship and skill-building began when I was 11, growing up in a city of 16,000 people in Northern Europe. Not because someone told me to, but because I was genuinely curious. What began as experiments with side hustles and content creation turned into a lifelong pursuit of learning, serving, and building. Over the last 14+ years, I have taught myself everything I know. Through trial, failure, and relentless improvement.

From creating and editing YouTube videos to even building an online community for thousands around shared interests when I was 14, every step was driven by curiosity and a desire to offer value. Leading and promoting game servers, learning the dynamics of digital platforms, and finding ways to bring people together.

That early start gave me an edge: not just in technical knowledge, but in emotional intelligence, strategic thinking, and the ability to truly understand what people need. I've had the honor to work with clients ranging from emerging startups to 7-8 figure businesses and respected influencers worldwide. I care deeply about helping people and businesses win. Freeing up their time by solving real problems and elevating their online presence.

Besides that, my digital presence has grown steadily over the years. Built not on trends or collaborations, but on consistency, clarity, and care. What started on Instagram has reached over 35,000 followers, with LinkedIn now approaching 20,000 followers. Across platforms, more than 60,000 people are part of this awesome journey. Drawn not just to the content, but to the values and vision behind it.

Today, I'm still building. Still solving. Still sharing what I've learned with others. Alongside client work, I'm laying the foundation for a new global community. A space rooted in service, legacy, and long-term thinking where people don't just grow their businesses, but also become better people.

I have always believed in practical solutions, long-term relationships, and the kind of innovation that starts small, even if it takes more time to achieve. The future? It's still unfolding. But the mission stays the same: to serve, lead, and build something worth passing on. Something that makes our lives better collectively.

If you're curious about the experience my clients have had working with me, feel free to explore the recommendations below. Changing the world. One decision, one person, one legacy at a time.

📍Representing global markets (USA/UK/UAE/Canada), currently living in Europe.

Marty Wallwood

Humanizing Business -- Strategic Marketing Consultancy

What can your marketing do to increase customer acquisition & maintain customer retention?
How can your marketing influence your current customers, to renew or add on more services from your brand?
As a B2B service business CEO are you seeking the solutions to these questions?

The answer is in your marketing. Marketing which brings forth the X-factor of your brand and 
creates a strong emotional engagement.

The usual way of looking at growth is through numbers i.e., in sales revenue & profitability. 
However, it’s not the view your buyer or prospect has!
This is THE most important part to understand.

Your buyer or prospect is human. With stress, worries, hopes and aspirations. Just like you.

As humans our attention is goes to what helps us solve a pressing immediate need. 
This behaviour is influenced by the content, technology, and value that a brand communicates.
We do this as we are emotionally driven. Our behaviour is an outcome of feelings we have. 
It’s how we are wired.

How do you tap into this feeling?
By creating experiences that stick! 
That connect emotionally and makes one FEEL-GOOD!

When your marketing does that, you’re starting to control the outcome.
By putting people first your brand communicates that it cares. It communicates that you appreciate 
and recognise your customer as an individual. As a person.
It humanizes your business.

Creating people-centric marketing strategies that deliver growth is what we do at #humanizingbusiness
Let’s get on a call to talk about what your marketing needs.

We currently work with B2B service businesses in the Accounting, Executive Training & Leadership Coaching, Legal, Healthcare, Infrastructure Engineering industries, guiding their marketing 
in humanizing their business.

Founder

Benefit Point- Business Consulting

We are a management consulting company specializing in strategic business advisory for mid-sized and start-up businesses.

We make marketing the strategic differentiator of your business through our 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 i𝘯𝘴𝘪𝘥𝘦-𝘰𝘶𝘵, a 5-steps proprietary methodology. Resulting in revenue growth and referrals through an engaged brand community. 

𝘏𝘶𝘮𝘢𝘯𝘪𝘻𝘪𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 is what we do through people-centric business & marketing strategies.

Starting inside your company with you and your employees. 

Combining data & conversations, we develop disruptive strategies through harnessing organizational strengths and ideas that employees have. Then delivering tactical actions through organic content marketing stories, shared by employees and the brand.

The result is a series of seamless, revenue generating, differentiating, brand activities that build a legacy and sustainability.

Starting off with conversations with employees we create internal engagement and ownership. Resulting in the conversations being taken externally to customers and stakeholders 
as 𝘴𝘰𝘤𝘪𝘢𝘭 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 on social media. 

In 16 weeks, you start seeing the results of engagement and the forming of an engaged community that assists in delivering profitability and referrals.

What we do:
1.Facilitations: 
    •	business planning sessions
    •	innovation discovery sessions
    •	growth strategy sessions

2.Developing: 
    •	business & marketing strategies
    •	digital communication strategies
    •	performance marketing

3.Managing:
   •	Marketing campaigns

Doing business has changed vastly. Making it necessary for marketing to be strategic. Helping to win the short-term goals whilst creating strength and sustainability for the long term.  
It’s what helps you control success.

Look at your marketing strategically as an investment. It's how you plan your business growth.

Director & Principal Consultant

INCEIF, The Global University of Islamic Finance

Key executive leadership role assisting the C-suite with: 
☑️ Change management initiatives 
☑️ Business strategy new markets and segments 
☑️ Marketing & brand management
☑️ Digital marketing 
☑️ Business development for executive education, academic programmes & research service lines 
☑️ P&L responsibility on organizational revenue target.
Key Achievements:
1️⃣ Increased revenue contribution of a service line by 5% year-on-year.
2️⃣ Delivered 6% revenue growth in a year through key change management initiatives.
3️⃣ Established thought-leader identity for the brand.

Head of Strategic Planning & Corporate Affairs (SPCA)

Key executive leadership role providing customised marketing solutions, focussing on the brand experience. These are:
☑️Development of digital strategies 
☑️ On-ground communication 
☑️ International partner collaboration marketing. 

As Head of Marketing, I assisted my CEO, COO and Board members with appropriate spokesperson and social media training to create employee advocacy for impact on brand reputation and financial sustainability.

Key Achievements:

 1️⃣ Delivered 28% revenue growth, from a stagnant growth history, year-on-year 
      between 2012-2015, by leading the development and delivery of two 
      additional revenue lines.

2️⃣ In 2014  I led the development and implementation of digital marketing 
     and communication strategy targeted to strengthen outreach. 

Results: 
        ➡️57% increase in enquiries 
        ➡️37% engagement 
        ➡️ 12% conversion
Summary: This made the institution a brand leader having the highest engagement rate amongst local public, private and Asian universities.

 3️⃣ Led international collaborations in order to provide a global brand footprint to the brand.
      Result:
      ➡️ Delivered in market presence across 82 countries. 

 4️⃣ Awarded In 2015--'One of Malaysia’s 10 Most Engaged Marketing Folks’ on LinkedIn.

In June 2015, the marketing and communication unit was formally merged with the business development and collaborative partnership units to create the 'Strategic Planning and 
Corporate Affairs’, division.

Head of Marketing & Communication

Daily Baraka Pvt.Ltd

Malaysia focused business advisory services targeting SMEs in the Halal sector coupled with business strategy authoring for various publications.

Senior Consultant

Alam Teknocrat

An eight months project assignment to create the business operations works processes; developing group marketing strategy and lead collaborative partnerships.

1. Operated as CMO to develop and implement a group marketing strategy and business operation 
     process set-up .

2. Advisory to the Board on restructuring operations .

TNBT

18 months project assignment to establish a strategic planning function and undertake operational management of the Malaysian business unit.

General Manager

Friend's Advertising

30 months contract assignment to manage the business operations, strategic planning and business development for the Malaysia office and undertake expansion into other ASEAN markets. Result: Grew revenue from USD 9.75mill in 2006 to USD 18.5mill in 2008.

Strategic Planning Director

OgilvyOne Malaysia

Strategic lead and business unit head responsible for setting-up the Pall Mall (BAT) brand team along with P&L responsibility of managing RM 42 mill or USD 11mill approx per annum.

Brand Director

Leo Burnett Malaysia

1. Undertook a start-up business unit-- Black Pencil Sdn. Bhd.-- that achieved targeted revenue in first year of operations.

2. Was Strategic lead for a financial services sector client of Leo Burnett and for an IT sector and govt. public policy unit for the start-up unit.

Group Brand Director

Most Professional Services Business owners struggle with creating a marketing strategy that finds the right mix between building authority and showing the value of their services. 
 
And let me tell you this, that it is quite easy to achieve consistent growth when they actually utilise the key uniqueness of their business.
 
The fact is Professional Service Businesses are built on relationships and to do that the approach needs to be "Human centric”, because as per science "humans" make decisions based on their emotions. This makes “people" who use your services, people who work for you, and those who are associated with your business, at the center of everything you do. Right from how you develop your offers, to how you market them, and to how you trigger those emotional decisions in your potential clients.
 
I started Humanizing Business to help business owners champion the human factor in their marketing. I believe we can do better than the status quo when it comes to creating marketing strategy, branding and content strategy for your business. 
And I want to help you achieve it.
 
I work with my clients as a partner who understands their consumers and create strategies 
to trigger the right emotions and makes the right connections that deliver sustainable results for their business.

Hello, I’m Joy and I run a strategic marketing consulting business that helps you achieve 3 essential business KPIs:
1) revenue growth
2) reduced client acquisition cost
3) growing brand preference

With 35 years of marketing and content strategy experience I help businesses achieve consistent and sustainable growth through growing communities on the strength of genuine, trusting relationships.

DM me and let's work together.

taplio

The Battle

Marty Wallwood

Joy Abdullah

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?