Productivity tips to manage LinkedIn in 10 minutes a day or less | Actionable insights to harness your expertise for the recognition you seek | LinkedIn trainer & COO of Narify

Most of the marketing advice you're seeing is complete nonsense.

❌Spend budget on advertising
While your colleagues have 5x more reach.

❌Spend budget on converting leads 
While the network of your sales reps already established a relationship with them.

❌ Spend budget on recruitment 
While your employees have your next talent in their network.

We think the solution is MORE. 
More content, more ads, more tactics.

This approach gets you nowhere.

You can't do everything and expect to excel at anything.

Since 2011, I have helped professionals like you leverage B2B Thought Leadership, Social Selling, and Employee Advocacy primarily through LinkedIn™️. 

Together with Richard van der Blom, I run a  consultancy and training agency called Just Connecting. We have supported over 100.000 professionals and thousands of organizations globally. 

If those topics aren't your thing, I'm also up for long gravelbike trips or teaching my Australian Labradoodle some new tricks—although, I must admit, she only seems to do them when there are cookies involved!

Anyway, my approach to my clients?

✅ Figure out what they’re actually aiming for.

✅ Support, develop and execute the systems that bring them closer to these goals

✅ Unlock the potential of employee-ship so employees want to become brand ambassadors. 
(Instead of being forced...)

I work with:
🔹Mid sized to corporate organizations 

🔹Marketing departments that want to leverage Thought Leadership and Employee Advocacy

🔹Sales teams that build authority and attract leads and costumers via Social Selling strategies via Linkedin™️ and Sales Navigator

Although I do take on other client profiles from time to time when I am 100% sure I can help you.

Follow me for insights on these topics. 

Connect or contact me to find out more about our programs and systems. 

Talk soon
📬 martijnholtes@justconnecting.nl

Martijn Holtes

Some partnerships work. 
Richard van der Blom and I have been proving this for 15 years. 
Now we're making it official.

For 15 years, we've collaborated without formalising anything. 
It worked because our skills fit together naturally. 

Just like Warren Buffett and Charlie Munger 
Different strengths, shared vision.

Richard has the market presence and expertise that people know. 
I focus on the strategic frameworks and implementation. 
Different roles, one direction.

Last year showed us that our clients' needs have evolved. 

They're no longer looking for training vendors. 
They need partners who can identify and solve the real issues.
The ones hiding behind the surface request.

We realised that to solve those deeper problems, we need to rely on each other's expertise even more. 

So we're formalising what's always been true.

From now on, we're running Just Connecting - Social Selling, Employee Advocacy and Marketing together. 

Not as vendors selling courses, but as strategic partners solving the problems that matter.

We're taking everything we've learned over 15 years and building something different. 

The next six months will be interesting.

More to come.

B2B Thought Leadership | Social Selling and Employee Advocacy | Most companies contact me for platform training. Often they walk away with something more valuable....

The biggest issue for selling isn't your lead-generation process.

It's how you treat the people running it.

I have trained sales teams for over 15 years, 
And I have found that most companies focus on the obvious stuff.

They optimize every step of the process.
Until there is nothing left to optimize 
Then they complain that it doesn't work.

They overlooked one critical element. 

Selling is emotional work. 

Deals fall through. 
Prospects ghost reps. 
The pressure never stops.
Salespeople face rejection daily. 

And if you don't support them in this.
You and the organization are going to pay a price 

So here's my message to all of you leading sales teams 
Stop talking about the f'n numbers for five minutes. 

Ask the question nobody asks:
"How are you really feeling?"

In the long run, this conversation will be what builds the business.

☝️ Swipe through to see how this actually works
♻️ Repost so others can learn too.

Carousel_Selling is a deeply emotional process.pdf

If your own team won’t like your posts...

Why should any customer trust your brand?

I always look at a straightforward thing before I take on new clients 

Do employees like, share, or comment on their own company posts?

If the answer is no, I know the problem isn't their LinkedIn strategy.

Most of our clients tell me it is about time, skills, or tools.

They ask for more training, better content, or an easy way to share posts.

(P.s. I'm all for that 😁)

But…

When people do not feel proud or safe, no tool can fix that. 

They stay silent….

Employee Advocacy acts like a mirror.

If people feel seen, heard, and trusted, they will show up. 
If they do not, they hide.

So next time when you signal low engagement… 

Do you dare to ask what it says about your culture?

Everyone in my social selling cohorts is panicking about AI
"Adapt or get replaced!"
Let's talk about adapting.

To sell anything, you need three things:
Demand
Supply
Leverage to match them efficiently

AI crushes efficiency. 
It always will.

But here's the thing: 
Efficient doesn't mean effective.

I think you are competing on the wrong battlefield.

What your leads and clients actually want? 
Your Point of View.

Not your branding. 
Not your post volume. 
Not your network size.

Your unique way of seeing their problem.

The experience you've built. 
The knowledge you've earned. The skills you've refined. 
The perspective only you have.

That's what AI can't touch.

That's what makes you irreplaceable.

Stop trying to be more efficient. 
Start being more you.


☝️ Swipe through to see how this actually works
♻️ Repost so others can learn too.

Carousel_Why you need to adapt to the new way of selling (1).pdf

Cold calling worked when people needed information. 
Now they need trusted judgment. 
Different problem. Different solution.

AI can answer your prospect's questions in seconds. 
It can summarize reports, analyze data, and serve up exactly what they're looking for.

But what AI can't do is to make them feel confident about a decision.

That requires a human they trust. 
Someone with real experience and a point of view. 
Someone they've been watching, learning from, and connecting with before they ever need to buy.

This is what I call becoming a "First Choice Authority."
Not the person with the most followers. 
The one they reach out to first when they're ready to move.
The person prospects turn to when they need to make a call. 

If you're in sales, this isn't optional anymore. 
It's how deals get made now.

Here are six reasons why building your authority on LinkedIn is the best investment you can make in your sales career.

P.S. Who's a sales professional on LinkedIn you follow because you actually trust their perspective?

Do you want to share your company's latest press releases?
No? 
Well, guess what - your employees don't want to either.

Only 1 in 10 employees actively participates in advocacy programs. 

Why? 
Because most programs are built on corporate self-interest, not mutual benefit.

Below you find a list of better alternatives. 
Your employees could be your best marketing asset - but only if you treat them like partners, not channels.

Ready to build an advocacy program that actually works? 
DM me to learn how we help companies get this right

The dumbest advice lifestyle guru’s give you is "Just be yourself.”

“Being yourself” can be the exact thing that is holding you back.

Because if “yourself” is telling you that:
❌ Playing big is arrogant
❌ Risks are dangerous
❌ That is “just” who I am….

…then authenticity becomes an obstacle, not an advantage.

We don’t want the watered-down version of you.

We want the version that dares to lead, share, and stand for something.

So don’t just “be yourself.”
Be your best self— the one that we remember, respect, and rally behind.

It improves your business and it improves your career. 
Some won't understand the best version of you. 
Some will 

No matter the outcome, doing the right thing is always the right thing to do. 

What’s one part of your “best self” that we haven't seen yet?

Social selling frameworks promise to make everything easy.
And that's exactly why most people using them aren't seeing real growth.

Don't get me wrong - frameworks and templates have their place.
They give you structure and confidence.

But the people getting real results go way beyond it

✅ They show up consistently.
✅ They ask questions they genuinely want answers to.
✅ They personalise like they actually care.
✅ Their follow-ups add value before asking for anything.

Frameworks can teach you what to do.
They can't teach you how to care.

Use frameworks as starting points.
Then master the parts you can't systemise.

Building trust through genuine human connection.

Do frameworks help or get in the way of your relationship building?

Frameworks  make Social Selling feel easy, but...

I help women 50+ founders and CEOs turn experience into visible authority on LinkedIn — without performing, forcing, or shrinking their voice.

If you’re leading a business, but:

. Don’t have time to write consistently

. Don’t want content that sounds generic or performative

. Want authority that feels natural, not manufactured

This work is designed for you.

My role isn’t to “post for you.”
It’s to position you clearly, so your experience translates into influence, trust, and opportunity.

How I Work

I translate lived expertise into leadership visibility.

That includes:

. Defining your authority lane

. Shaping a voice that sounds unmistakably like you

. Building consistency without content pressure

. Ensuring your presence reinforces leadership, not noise

Writing is the tool.
Positioning is the outcome.

When needed, I also support Company Pages for founders, consultants, and real estate leaders who want their business to reflect the same clarity and credibility as their personal leadership.

Why Clients Choose This Approach

I don’t chase trends or algorithms.
I work with meaning, rhythm, and precision.

The result isn’t “content.”
It’s recognition.

Clients come to me when:

. They’re done being visible but underestimated

. They’ve outgrown motivational messaging.

. They want their voice to match the level they lead at

Why This Work Is Personal (and Professional)

Reinvention isn’t a theory for me.

I’ve rebuilt my body, my identity, and my direction after illness, loss, and disruption.
Not as inspiration — as lived leadership.

That’s why I understand this moment so well:
When experience deepens, visibility must evolve.

Women 50+ don’t need louder voices.
They need clearer positioning.

That’s what I provide.

What I Deliver (Done-For-You)

Authority positioning & voice development

LinkedIn thought leadership (written in your voice)

Strategic visibility through content and engagement

Brand messaging grounded in credibility, not hype

Company Page content for founders, consultants & real estate leaders

If you’re ready for a LinkedIn presence that reflects who you are now, not whom the platform expects you to be, let’s talk.

I don’t invent you.
I amplify you.

Eugenia Ramos

I’m happy to share that I’m starting a new position as Founder at GenieRamos!

Genie Ramos

Fractional Messaging & Visibility Partner for Women 50+ Founders & CEOs | Turn Experience into Recognized LinkedIn Authority

𝗘𝘃𝗲𝗿𝘆 𝗝𝗮𝗻𝘂𝗮𝗿𝘆, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗶𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝗱𝗲𝗰𝗹𝗮𝗿𝗮𝘁𝗶𝗼𝗻𝘀.


"This year I'll become…"
"This year I'll stop…" 
"This year I'm reinventing myself." 

And honestly? I'm tired of it. 
Not because change is bad. But because change doesn't run on a calendar.  

I didn't pivot because it was January 1st. 
I pivoted because my contract ended on December 31st.  
And it could just as easily have been February 5th. Or June. Or a random Tuesday when something finally clicks.  

Real transitions don't happen on cue. 
They happen when you're ready.  
What matters isn't the date. It's asking yourself three honest questions: 
Where you actually are.
What are you really feeling?
What you genuinely want next  

And most of all: Are you ready to jump?  

Because if you don't have a parachute, don't jump. Unless you at least have a mattress to soften the fall.  

Not every leap is brave. Some are just rushed.  I see so many people forcing transformation because the year changed, not because they did.  

For women who've spent decades building something real: Experience has its own rhythm. 
Authority has its own timing.  
You don't need a new year to become someone else. 
You need clarity to become more yourself.  

I don't invent you. I amplify you.  

That's it.

𝗥𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹
 
 
What often looks like a coincidence is recognition.
 
Meeting another woman at the right moment.  
Hearing language that suddenly fits your own transition.
 
Over time, I’ve learned that growth isn’t magic. It’s discernment.
 
Knowing when a chapter has ended.  And having the courage to move anyway.
 
I didn’t rise because of numbers or signs. I rose because I stopped shrinking.
 
And when women recognize that moment in each other, momentum becomes shared.
 
𝗜 𝗱𝗼𝗻’𝘁 𝗶𝗻𝘃𝗲𝗻𝘁 𝘆𝗼𝘂. 𝗜 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂.

𝗕𝗲𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 𝘁𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗻𝗼𝘄𝗵𝗲𝗿𝗲.

 
For experienced leaders, this matters more than ever.
 
Trying to be everywhere online is not an ambition. It’s dilution.
 
I see it constantly:  wise women, CEO's, and Founders chasing platforms, trends, formats, and then wondering why nothing sticks.
 
You can’t build trust when you show up like a visitor.  
You can’t become memorable when your voice is scattered.  
And you can’t create influence by delivering fragments of yourself in twenty directions.
 
LinkedIn is not a fast-food window.  
It’s a table you sit at.  
A room where you either show up with intention, or you don’t show up at all.
 
Presence beats omnipresence. 
Depth beats noise. 
Focus beats frantic energy.
 
If you want to be seen, heard, remembered, and trusted: choose a lane.  

Define your voice. 
Stop sprinting everywhere and start standing somewhere.
 
Because authority it’s built by being 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁, 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹, 𝗮𝗻𝗱 𝘂𝗻𝗺𝗶𝘀𝘁𝗮𝗸𝗮𝗯𝗹𝗲 in the right place.
Being everywhere takes you nowhere
 
𝗜 𝗱𝗼𝗻’𝘁 𝗶𝗻𝘃𝗲𝗻𝘁 𝘆𝗼𝘂. 𝗜 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂.

𝗦𝗵𝗲'𝘀 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆. 𝗦𝗵𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗼 𝗽𝗿𝗼𝘃𝗲 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴.  


So why hire a ghostwriter?  

Most women CEOs and founders I meet already have authority. 

They've built businesses, teams, and reputations long before LinkedIn mattered.  Their hesitation isn't about writing.  

It's about one question: "Will this still sound like me?"  

Here's what I've learned:  
Outsourcing writing isn't about giving up your voice. 
It's about protecting it.  
Smart women outsource writing for the same reason they outsource legal, finance, or PR,  because their thinking deserves structure, not rush.  
And their time is better spent leading, not drafting captions.  

A good ghostwriter doesn't invent opinions. 
They listen. 
They translate. 
They shape what already exists in your head.  

The ideas are yours. The judgment is yours. The final word is yours.  

What changes is this: Your perspective becomes clear, consistent, and present even when you're not.  
That's not noise. 
That's calm confidence, documented.  

For many senior women, LinkedIn isn't a stage. 
It's an archive of how they think.  And the most strategic leaders don't write everything themselves. 
They make sure their voice is amplified, not invented. If you're a founder or CEO who posts once a month (or mostly reshares others' content), I'm curious:  

What's held you back from sharing your own perspective more often?  

𝗜 𝗱𝗼𝗻'𝘁 𝗶𝗻𝘃𝗲𝗻𝘁 𝘆𝗼𝘂. 𝗜 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂.

𝗣𝗮𝘀𝘀𝗶𝗼𝗻𝘀 - 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 𝟴: 𝗔𝗺𝗽𝗹𝗶𝗳𝘆

 
If I had to name my work, I wouldn’t call it creation.  
I call it 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻.
 
Because every woman already carries a frequency at the center of her story.  What silences us is not absence; it’s compression.
 
When life quiets you long enough, you begin to mistake silence for identity.  You shrink to survive. You adapt. You endure.
 
At 59, I understand this clearly now: A woman isn’t a caterpillar because she’s weak. She’s a caterpillar because she’s storing power.
 
She isn’t lost.  She’s transforming.
 
𝗧𝗵𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻
 
Amplifying is not about reinvention.  It’s about emergence.
 
It’s the moment you recognize that what felt like confinement was actually preparation. 
Those years of compression refined your signal rather than erased it.
 
𝗪𝗼𝗺𝗲𝗻 𝟱𝟬+. 𝗖𝗘𝗢𝘀. 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀.
 
You were never meant to crawl. 
You were designed to move with intention and to be seen doing it.
 
There is a difference between having wings and knowing how to use them.
 
𝗪𝗵𝘆 𝗮𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗶𝘀 𝘀𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴
Creation assumes something is missing.  
Amplification assumes something is already true.
 
You don’t give a woman new colors. 
You reveal the ones she has always carried.
 
Anyone can produce content.  
Amplifying lived experience, wisdom earned, scars integrated, truth owned, that is transformation with consequence.
 
I don’t invent voices. I don’t invent identities.
 
I take what is already real and send it outward, clearer, stronger, unmistakable.
 
𝗠𝘆 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗮𝘁 𝟱𝟵
 
• 𝗩𝗼𝗶𝗰𝗲: from silenced to resonant
• 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: from shrinking to signal
• 𝗣𝘂𝗿𝗽𝗼𝘀𝗲: from latent to visible
• 𝗪𝗼𝗿𝗸: from contribution to authorship
• 𝗦𝘁𝗼𝗿𝘆: from contained to airborne
 
Every sound wave in my life has taught me this:
You are not the version of yourself that survived quietly. 
You are not the one who learned to minimize.

You are the signal that remains when compression ends.
 
𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗻𝗼𝘄
 
At 50+, we are not late. We are precise.
 
This is the phase where clarity replaces performance.  
Where authority no longer asks permission.  
Where flight is not symbolic, it’s directional.
 
This chapter doesn’t open a new story. It closes one.
 
What comes next is work.
 
𝗜 𝗱𝗼𝗻’𝘁 𝗶𝗻𝘃𝗲𝗻𝘁 𝘆𝗼𝘂.  𝗜 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂.

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The Battle

Martijn Holtes

Eugenia Ramos

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Martijn Holtes's LinkedIn Performance

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