Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

MochaEase

Building MochaEase

Capella Digicrats Indonesia

- Spearheaded marketing functions across 32 countries in the APAC region, driving comprehensive              regional strategies and optimizing performance
- Successfully launched the Espresso product targeted at price-sensitive users, generating a 30%       increase in revenue within the first six months.
- Implemented a data-driven approach to budget allocation, resulting in cost savings of nearly $1 million    through precise financial management

Head of Digital Marketing

KopiCamp

- Established and scaled a successful coffee shop chain in Jakarta, growing from a single location to a    multi-store operation over four years
- Ensured exceptional customer satisfaction, achieving and maintaining a 4.8-star review rating out of 5      from over 3,000 users.
- Oversaw daily operations, supply chain management, and financial planning, contributing to sustained    profitability and business expansion

Entrepreneurial Experience 

SehatQ

- Led and optimized a multifaceted team of 12 marketing experts spanning digital marketing, content    marketing, social media, public relations, and product marketing to craft and execute dynamic      marketing strategies for SehatQ; drove a 20% MoM growth in user acquisition.
- Increased conversion rates by 15% via marketing automation tools, driving brand awareness and user    acquisition.
- Led the successful launch of the SehatQ app, resulting in a 20% reduction in cost-per-acquisition   (CPA)

RedDoorz

- Executed a comprehensive marketing strategy for RedDoorz, navigating the fast-paced hospitality landscape of Southeast Asia, resulting in a 25% MoM growth in customer acquisition and a 30% increase in market share.

- Built and led a high-performing marketing team of over 35 professionals across SEA. Successfully managed a monthly budget of $1.3 million, ensuring efficient resource allocation and maximizing return on investment (ROI)

- Spearheaded comprehensive marketing strategies that resulted in a remarkable 3x year-over-year (YoY) revenue growth. This achievement highlights my ability to develop and execute data-driven marketing plans that drive significant business results.

- Launched targeted marketing campaigns to promote direct bookings through the RedDoorz website and mobil app, which significantly contributed to an impressive 85% share of the company's overall revenue.

- Fostered strategic partnerships with top players in the digital wallet space, securing the best discount offers for payment methods, resulting in a 20% improvement in conversion rates.

- Spearheaded the launch of a comprehensive loyalty program, which significantly increased customer retention rates from 35% to 62%

Head Of Digital Marketing

- Instrumental in shaping and executing the overall marketing strategy for RedDoorz, a dynamic hotel chain startup in Southeast Asia (SEA). Notably, I built the entire marketing team from scratch across the region at the early stage.

- Guided the team in crafting and implementing strategic marketing campaigns that played a pivotal role in driving a remarkable fourfold increase in online bookings within the first year.

- Achieved a highly competitive cost-per-install (CPI) of $0.45 and customer acquisition cost (CAC) of $2.50 within the travel industry. This success was driven by consistently adopting the latest marketing tools and technologies to optimize campaign performance.

- Implemented comprehensive data tracking and Key Performance Indicators (KPIs) across all marketing channels, ensuring smooth data-driven decision making and campaign optimization.

- Successfully negotiated with vendors to secure favorable pricing for various marketing technology (Martech) and automation tools. This resulted in substantial cost savings of nearly $100,000, demonstrating negotiation skills and commitment to cost-effective marketing strategies.

Senior Digital Marketing Manager

OnlineTyari.com

- User Acquisition & Growth Hacking: Scaled up the app user base from a starting point of 129,000 to a staggering 2.5 million users within the first year. Notably, this achievement was accomplished while maintaining the lowest cost-per-install (CPI).40$ in the EdTech sector.

- Expertly managed and fine-tuned paid advertising campaigns across multiple platforms. This resulted in a significant 35% reduction in customer acquisition cost (CAC)

- Pioneered innovative social media initiatives, leading to a substantial 200,000 increase in followers on FB & Instagram and a strengthened social media presence.

- Initiated the creation and launch of OnlineTyari's blog from the ground up, developing a comprehensive content strategy encompassing webinars, blog posts, and interactive content.

Growth Lead

Google

- Digital Marketing Expertise: "Leveraged my in-depth knowledge of Google's suite of products to provide clients with data-driven insights and strategic recommendations, empowering them to maximize their digital marketing efforts."

- Cultivated strong working relationships and fostered collaboration across cross-functional teams to address client challenges and deliver tailored marketing solutions effectively.

- Developed and executed strategic account plans that not only met but exceeded client expectations, resulting in a remarkable 97% client satisfaction and retention rate. This demonstrates my ability to build strong, long-term client relationships

- Oversaw monthly budgets exceeding $10 million, ensuring efficient resource allocation and maximizing campaign efficacy within a global tech landscape."

- Responsible for managing client relationships and google ads account across diverse industries (FMCG, E-commerce, FinTech & Travel)

Strategic Account Manager

YoutradeFX Global Trading

Served as an Account Manager at YouTradeFx, a prominent forex broker, where I played a pivotal role in client relationship management and financial advisory services

Client Portfolio Growth: Successfully expanded and managed a portfolio of client accounts, contributing to a 25% increase in trading volumes and revenue.

Financial Advisory: Provided personalized financial advisory services to clients, offering insights into market trends and strategic trading recommendations.

Risk Management: Implemented effective risk management strategies, ensuring client investments were well-protected and aligned with their financial goals.

Market Analysis: Conducted thorough market analysis and research, delivering timely market insights to clients and supporting informed decision-making.

Customer Support Excellence: Delivered exceptional customer support, addressing client inquiries and concerns promptly, contributing to a double digit improvement in client satisfaction.

Regulatory Compliance: Ensured compliance with relevant financial regulations and industry standards, fostering a culture of transparency and trust.

Account Strategist

🚀 Revolutionizing Retail & POS with AI-Powered Automation

As a business owner and former growth leader at Google, Sinarmas, and RedDoorz, I’ve seen firsthand how manual operations slow businesses down. Running my own coffee shop for more than 5 years further reinforced the need for smarter, AI-driven solutions to eliminate inefficiencies.

That’s why we built MochaEase—an AI-powered POS software designed by a business owner, for business owners—to automate repetitive tasks and help businesses scale effortlessly.

How MochaEase is Transforming Business Operations:
✅ AI-Powered Inventory Management – No more manual stock updates. Just take a picture, and AI updates inventory instantly.
✅ Automated Sales & Expense Tracking – Real-time insights into revenue, expenses, and profitability.
✅ Smart Reordering System – Predicts stock needs and auto-generates purchase orders.
✅ AI-Driven Customer Insights – Understand buying patterns and personalize offers.
✅ Seamless Multi-Outlet Management – One dashboard to manage all store locations.

Why MochaEase?
We’re not just building another POS—we’re creating an AI-powered business co-pilot that enables store owners to:
✔ Eliminate manual work and focus on scaling.
✔ Make data-driven decisions instead of relying on guesswork.
✔ Automate operations and increase efficiency.

🚀 Seeking Strategic Partners & Investors 🚀
MochaEase is built for the future of retail and F&B businesses. If you're an investor, tech enthusiast, or potential partner looking to disrupt the POS industry with AI, let’s connect!

Let’s make running a business effortless, automated, and smarter. 💡

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Marta Gaspar

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