Marta Gaspar

Director, Global Marketing

Hi! I’m a global marketing strategist who thrives at the intersection of content, SEO/AEO and digital experience.

At M+C Saatchi Performance, I work in Global Marketing focuing on website experience, organic growth, and content strategy. Based in APAC, I work across markets including Southeast Asia & India, where performance meets cultural nuance. My role blends editorial thinking, data-informed insights, and growth strategy to help the agency show up meaningfully and measurably across digital ecosystems.

With over a decade of experience building GTM strategies, optimizing content for visibility and engagement, and scaling marketing efforts globally, I bring together rigor and creative clarity. I'm especially interested in how storytelling, behavioral science, and AI intersect to influence how we connect, convert, and grow.

I believe the next era of marketing belongs to teams who balance AI with a human approach, and can infuse empathy and imagination to build systems that prioritize clarity, credibility, and connection.

When I'm not refining a headline or restructuring a site map, I’m mentoring emerging marketers or exploring how AI can support human-centered brand building.

Let’s connect if you’re working on content that converts, or looking for a like-minded marketer to spar ideas with.

Areas of Focus: Website Strategy | SEO & AEO | Content Marketing | APAC GTM | B2B Growth | Brand Narrative
Passionate About: Behavioral Marketing, Storytelling, AI x Creativity, Literature, and Archaeology
Singapore PR
CliftonStrengths: Input | Deliberative | Empathy | Learner | Relator

Fractional Marketing Director

I'm a regional demand generation manager with content marketing DNA. I've worked across multiple marketing disciplines in B2B SaaS, fintech and B2C companies. Today, I focus on generating qualified pipeline and marketing-assisted deals at GoCardless, helping to drive adoption of our direct bank payment solutions in Australia and New Zealand.

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Marta Gaspar

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