Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

Recruitgo

Recruitgo helps companies hire anywhere in the world through EOR and global payroll:

Achievements:

-Joined as the first sales hire, built the entire sales playbook, frameworks, tech stack, and go-to-market strategy across APAC-EMEA.
-102% revenue target for 2023 with no inbounds ($1.5M USD)
-Took the team from 0 to 60 meetings booked per month.
-Open a new revenue stream through outbound channels.
 (Representing 50% of the company revenue).
-Secured initial 60 logos during first 2 Q of 2023.

Head of Sales

Executive member

Vincu

Advisor

Ontop

Reporting directly to the CRO, leading a team of 20 Account Executives, 2 Sales directors, 2 SDR managers, and 30 SDRs across EMEA and APAC.

Achievements

- Contributed to +$12 million in Annual Recurring Revenue (ARR).
-Promoted 45 team members during my time at the company.
-Secured the largest deal in the company’s history $350k in ARR.
-Expanded the sales team from 3 representatives to a robust force of 70 members.
-Personally sold $1M while also managing the sales team.

Vice President of Sales EMEA-APAC

Drove the successful launch and establishment of new markets across the United States, Asia-Pacific, Europe, the Middle East, and Africa.

-Teamed up with Customer Success and Marketing to seamlessly build operations in emerging markets.
-Secured $100000 in annual recurring revenue (ARR)
-Scale SQl from 0 up to 55 per month
-Designed and executed GTM strategy for APAC and EMEA.

Head of Expansion

Leading a team of 28 Account Executives, 2 Territory Sales Director and 65 Sales development representatives while overseeing outbound sales for USA,EMEA LATAM. Reporting directly to SVP of sales, 

-Designed and executed a new sales pitch incorporating Sandler sales methodology and LAER.
-Continuously drove a 5% week-over-week growth rate in SQL.
-Achieved the complete cycle of recruiting, training, and onboarding for a team of 70+ representatives.
-Expanded the sales team from 3 representatives to a robust force of 70+ members.
-Successfully secured the initial 70 logos in brand new markets EMEA and APAC.

Regional Sales Director

Directing a team of 5 Account Executives and 17 Sales Development Representatives, reporting directly to the VP of Sales.

Achievements:

-Continuously drove a 7% week-over-week growth rate in SQL.
-Augmented the client base by a substantial 25%.
-Generated over $350,000 USD in new total payment Volume (TPV) from outbound sales.
-Led the implementation of Apollo.io as a database and outreach tool, resulting in a notable rise in weekly booked meetings.

Sales Director 

-Top performer AE 195% quota accomplishment.

Account executive

-Quota attainment: 160%
-Top performer SDR

Sales Development Representative

QUEO 

Commercial consultant specialized in technological solutions for private parking lots with the aim of increasing income, optimizing spaces, increasing the security of co-ownerships.

Achievements:

-Closed $700k in ARR.
-Quota attainment: 195%.
 -Generated a pipeline worth USD 1.5 million

Senior Business Development Consultant

Commercial consultant specialized in technological solutions for private parking lots with the aim of increasing income, optimizing spaces, increasing the security of co-ownerships.

Achievements:

-Quota attainment 180%
-Top performer in 2018

Business Development Consultant

Official Models NY

Business development consultant .  Remote work, model booker in charge of opening new business opportunities with clients around the fashion industry in New York City. Approach through cold calling and marketing campaigns through social media and emails.  In charge of building and managing relationships with more than 400 clients in the US and Europe, including designers, vice presidents, casting directors, stylist, make up artists, marketing coordinators and model agencies.

Business developer

Hey there, I'm Santiago!

With over six years of SAAS industry experience, I've embarked on an exhilarating journey of scaling tech startups to unprecedented heights. My mission? To make growth an obsession and challenge the status quo.

Experience Highlights:
-10x Revenue Growth: I've steered companies like Ontop from pre-seed to pre-Series B, orchestrating 10-fold revenue growth.
-Global Go-to-Market Strategies: My playbook includes crafting go-to-market strategies that have grown profitability and strong partnerships.
-International Leadership: I've led over 70 remarkable individuals across 15 countries, slashing sales cycles, pioneering partnership-driven revenue models, and cutting down acquisition costs.

Passions Beyond Sales:
Beyond the boardroom, I'm fueled by entrepreneurship, exploring new horizons while working remotely and sharing insights through public speaking. The thrill of a fast-paced, high-pressure environment is my comfort zone.

From Oil and Gas to Tech Sales:
I hold an oil and gas engineering degree, but I've always been attracted to tech and sales. It's where I've thrived and found my true calling.

From Sales Development to VP of Sales:
My journey started as a sales development representative in Colombia, and I've climbed the ladder, scaling to VP of Sales for APAC and EMEA at Ontop. Leading a team of 90 experts, we generated over $15M in annual recurring revenue. I'm currently the Global Head of sales at RecruitGo and in charge of building the outbound sales team and expanding the company business worldwide.

Having worn multiple hats in the sales cycle, from development to management, I understand various roles' nuances and pain points.

Let's connect and chat about SAAS growth, sales strategies, and how to recruit and manage remote teams. Ready to take your sales game to the next level? Let's chat!

taplio

The Battle

Marta Gaspar

Santiago Chacón

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?