Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

Creative Synergies Group

Vice President - Marketing

Drive the corporate marketing function focusing on brand lift, employer branding, PR & Thoughtleadership.

The roles & responsibilities include:
1. Conceptualize and orchestrate integrated marketing campaigns
2. Drive campaigns to focus on brand lift
3. Digital Marketing Strategy
4. PR & Events
5. Omnichannel marketing strategies for brand building and lead generation

Senior Director Of Marketing

Tech Mahindra

1. Agency Planning and Management
2. Plan and execute integrated digital marketing campaigns utilizing owned, earned and paid media
3. Managing, micro-managing social media activities
4. Media Buying

Major Achievements:
1. Improved the average rate of monthly followers on various platforms
2. Improved quality of engagement and traffic across multiple digital platforms

Group Manager - Digital Marketing & Strategy

Leading the marketing functions for APAC & India regions and Global Digital Marketing

Responsible for marketing-led growth in the regions and driving customer-centric campaigns.

Head Of Marketing - APJI & Digital Marketing

Currently with the Technology, Media & Entertainment, Semicon Vertical handling Internal & External Marketing, Branding activities.

Responsibilities Include:

1. Conceptualize and orchestrate integrated marketing campaigns 
2. Drive Analyst and Advisory Relationship
3. Competition Analyses
4. Digital Marketing leveraging various Social Media Channels
5. Marketing Intelligence
6. Presales Activities

Other than this, I write about various Digital Media Strategies on my personal blog http://malharbarai.com and am a speaker at various events.

I have also co-founded and co-host India's oldest and the most regular Twitter Chat #SEOTalk. Along with this, I manage the SEOTalk Community on Facebook and Google+.

Senior Manager (Presales & Marketing)

Mahindra Satyam

Handling &amp; driving initiatives for the Digital Convergence (Media &amp; Entertainment) Practice related to:

- Presales
- Alliances
- Marketing
- Inside Sales

Presales & Alliances (Media & Entertainment - Digital Convergence)

In the current role, I am responsible to handle the alliance relationship with leading product brands that are associated with Satyam. 

Roles & Responsibilities:
- Working with alliance partners on proposal response 
- Evangelizing partner product usage in the organisation 
- Campaign generation for partner products 
- Maintaining relationships with alliances 
- Working with solution & delivery teams to identify product usage 
- Researching on alliance partners to develop newer strategies in terms of sales & developing new geos. 
- Identify potential alliances & develop joint GTM strategies

Co Author & Alliance Manager (Presales Lead - Alliances)

Symphony Services

Managing Application Integration projects for our clients

Lead Engineer

Quinnox

Senior Consultant

DecisionCraft Analytics

Software Engineer

True Solutions

Author of the book on 'SOA & Java' - http://www.amazon.com/Service-Oriented-Architecture-Malhar-Barai/dp/1847193218

A techie turned marketer with over two decades of experience, I am passionate about driving digital transformation and creating innovative marketing strategies to steer better brand recall as well as drive incremental revenues. As the Vice President - Marketing at Creative Synergies Group, I spearhead campaigns that deliver exceptional results, ensuring a competitive edge in an ever-evolving app marketing landscape.

🎤 Speaker: I love sharing my expertise and insights on Digital Marketing, SEO, Search Marketing, Branding, and B2B Marketing at various industry events, conferences, and seminars, helping businesses unlock their true potential through the power of digital technologies.

🎓 Industry Mentor & Educator: I take great pride in mentoring young professionals and guiding them to success through the MICA-Upgrad course on Digital Marketing. As an educator, I also teach in various colleges, helping future marketing leaders understand the nuances of Digital Marketing and its applications.

🚀 Marketing Enthusiast: Leveraging my extensive experience and in-depth knowledge, I like to learn & share about growth, innovation, and customer success on a larger scale.

Let's connect to discuss the latest trends, share knowledge, or explore collaboration opportunities. Feel free to reach out, and let's make a difference together!

Specialties: Integrated Digital Marketing Campaigns, PR, Agency Management, SEO, SEM, Branding & Lead Generation

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Marta Gaspar

Malhar Barai

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