Marta Gaspar

Director, Global Marketing

Hi! I’m a global marketing strategist who thrives at the intersection of content, SEO/AEO and digital experience.

At M+C Saatchi Performance, I work in Global Marketing focuing on website experience, organic growth, and content strategy. Based in APAC, I work across markets including Southeast Asia & India, where performance meets cultural nuance. My role blends editorial thinking, data-informed insights, and growth strategy to help the agency show up meaningfully and measurably across digital ecosystems.

With over a decade of experience building GTM strategies, optimizing content for visibility and engagement, and scaling marketing efforts globally, I bring together rigor and creative clarity. I'm especially interested in how storytelling, behavioral science, and AI intersect to influence how we connect, convert, and grow.

I believe the next era of marketing belongs to teams who balance AI with a human approach, and can infuse empathy and imagination to build systems that prioritize clarity, credibility, and connection.

When I'm not refining a headline or restructuring a site map, I’m mentoring emerging marketers or exploring how AI can support human-centered brand building.

Let’s connect if you’re working on content that converts, or looking for a like-minded marketer to spar ideas with.

Areas of Focus: Website Strategy | SEO & AEO | Content Marketing | APAC GTM | B2B Growth | Brand Narrative
Passionate About: Behavioral Marketing, Storytelling, AI x Creativity, Literature, and Archaeology
Singapore PR
CliftonStrengths: Input | Deliberative | Empathy | Learner | Relator

Fractional Marketing Director

Author of the book on 'SOA & Java' - http://www.amazon.com/Service-Oriented-Architecture-Malhar-Barai/dp/1847193218

A techie turned marketer with over two decades of experience, I am passionate about driving digital transformation and creating innovative marketing strategies to steer better brand recall as well as drive incremental revenues leveraging demand generation. As the Vice President - Marketing & Demand Generation at Creative Synergies Group, I spearhead campaigns that deliver exceptional results, ensuring a competitive edge in an ever-evolving technology landscape.

🎤 Speaker: I love sharing my expertise and insights on AI in Marketing, Digital Marketing, SEO, Search Marketing, Branding, and B2B Marketing at various industry events, conferences, and seminars, helping businesses unlock their true potential through the power of digital technologies.

🎓 Industry Mentor & Educator: I take great pride in mentoring young professionals and guiding them to success through the MICA-Upgrad course on Digital Marketing. As an educator, I also teach in various colleges, helping future marketing leaders understand the nuances of Marketing and its applications across industries.

🚀 Marketing Enthusiast: Leveraging my extensive experience and in-depth knowledge, I like to learn & share about growth, innovation, and customer success on a larger scale.

Let's connect to discuss the latest trends, share knowledge, or explore collaboration opportunities. Feel free to reach out, and let's make a difference together!

Specialties: AI in Marketing, Integrated Marketing Campaigns, PR, Agency Management, Analyst & Advisor Relationship, Partner Marketing, Digital Marketing, Branding & Lead Generation

Disclaimer: All views mentioned on this account are Personal and do not represent the company

Malhar Barai

Ads coming on ChatGPT free & Go tiers!

Guess we should not be surprised, they had to find ways to monetise when the processing cost had skyrocketed.

While it’s still limited to US, the global rollout should not be far.

So delighted to see this and it is a strong validation of the strategic direction we have taken at Creative Synergies Group.

Over last few quarters, we have been working steadily to build our business transformation stories led by AI-powered offerings. It's just not about following the global trends but also leading the conversations across customers.

This award reflects our commitment to driving high-impact results for our global partners through cutting-edge technology.

Extremely proud of what we’ve built and even more excited for where we are going next!

Hemi Gandhi, Ph.D., Anupam Srivastava

#BuildWithCREATIVE

Delighted to announce that we have been featured by Forbes India in their spotlight on Innovative AI Companies.
 
In a rapidly evolving tech landscape, we are not just adopting AI, we are integrating it to solve complex engineering challenges and drive meaningful digital transformation for our global partners.
 
This milestone belongs to our dedicated team of experts who continue to push the boundaries of what’s possible.
 
Read the full feature here: https://lnkd.in/gYi6DzF4
 
#BuildWithCREATIVE

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Marta Gaspar

Malhar Barai

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taplio

The Battle

Marta Gaspar

Malhar Barai

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Malhar Barai's LinkedIn Performance

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