Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

iStorage Limited

Digital Marketing Strategist

Calyptus

●	Collaborated with C-Suite executives to devise targeted solutions to marketing challenges, improved brand perception resulting in a subsequent £50,000 boost in revenue within 2 months
●	Launched comprehensive email marketing from inception, achieved an average open rate of 35% on email campaigns; increased organic search traffic by 30% by implementing SEO tactics 
●	Worked directly with the CEO to grow the active user base by 20% within three months through channel-specific growth strategies informed by consumer insights
●	Utilised Python and R for data-driven analysis, and Tableau for data visualisations, reducing the time required to generate comprehensive reports of complex datasets by 40%

Business & Marketing Analyst 

●	Established Google Analytics 4 from scratch and implemented event tracking using Google Tag Manager to improve user engagement metrics, such as average session duration by 20%
●	Ideated and initiated newsletter creation along with 3 members, resulting in a 25% growth in community engagement leading towards 10 candidates to jobs, doubling revenue within 2 months

Calyptus is Web3's leading employment platform helping senior builders get hired, fast.
Join a career community of over 7K senior engineers. Land a job almost 2x faster.
Trusted by 35+ of Web3's leading employers from Aave to Wintermute.

Intern

Association for Project Management

Women in Business NI

Building valuable connections through industry specific meet-ups with ambitious and skilled network of women in business

Institute of Directors (IoD)

The largest corporate leadership membership organisation in the UK, offering expert advice, professional development courses for self-improvement, networking, and educational events.

Marketing Director - Queen's IoD Student Body

SU Enterprise

●	Selected from 100+ applicants, part of a team consisting of 20+ ambitious women. 
●	Brainstorming ideas with peers, mentoring, design thinking, and networking with renowned businesswomen in various entrepreneurial events and company field trips.

InnovaterHer 22/23

Times Internet

●	Identified areas of improvement using data analysis with MS Excel and increased affiliate-generated revenues by 10%.
●	Collaborated with multiple teams ranging from account management, design, and finance teams to deliver the utmost performance to clients which led to a boost of 1.5x in revenue.
●	Measured and reported performance of all campaigns against different goals - CTR, CPI, CTA, ROI, Soft KPIs, Hard KPIs, and ROAS and generated invoices and calculated revenues using expresso with 100% accuracy.

Campaign Manager

Paytm

●	Analyzed campaign performance reports, and dashboard recaps to attain data based on campaign deliveries and revenue generated for the Scratch Card team, enhanced campaign managing efficiency by 12.5%.
●	Handled whole scratch card operations singlehandedly in absence of a team of 2 to 100% deliver campaigns within tight deadlines at the year-end.
●	Collaborated and brainstormed with senior management and business stakeholders on multiple functions to increase revenue growth rate by 12.5x for 3 months by monitoring performance metrics, ensuring prompt response to information requests, and setting priorities.
●	Assessed user reach for clients, identified appropriate audiences, and created targeting segments using Clevertap to achieve KPI goals.

Senior Associate - Paytm Ads

o	Performing programmatic advertising, DSPs, SSPs, Ad-Exchanges using RevX Platform, Facebook campaigns
o	Finding right targeting audiences and creating different strategies to target eligible consumers for the user acquisition and retargeting campaigns for various clients in India, SEA, China & LATAM regions.
o	Analyzing postbacks using SQL Queries on GCP and Qubole, analyzing data using Excel
o	Collaborating with multiple functions including Sales, Analytics, Publisher Development, Engineering, Product Management and Accounting

Campaign Executive

Executive - Data Operations

Alumni Relations and Outreach Cell - SSCBS

Advisory Committee Member

-Organized the first alumni meet along with my fellow members
-Incharge of anchoring script as well as overall event

Core Committee Member

Eligibility to work : Graduate Visa

Results-oriented professional with a diverse background in business analysis, project management, data analysis, marketing and AdTech. Proven ability to collaborate with diverse teams, drive revenue growth, and enhance operational efficiency. Skilled in leveraging data analysis, strategic planning, innovative thinking and effective communication to achieve tangible outcomes.

taplio

The Battle

Marta Gaspar

Kanika Kushwaha

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