Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

Marketing Content Manager

- Working with a Record Label company to develop sponsorship proposals, project proposal decks, and marketing plans.

- Working with a Tech Recruitment Startup in various areas of marketing such as rebranding, lead generation, content creation, social media marketing, and marketing communications

Digital Marketing & Strategy Consultant

foundersfriend (ff)

Partner - Marketing and Growth

AlphaSights

AlphaSights is the global leader in knowledge on-demand. they connect investment and business leaders with a dynamic network of industry professionals whose informed perspectives help their clients make superior investment and business decisions. With 1200+ employees and nine offices across the US, Europe, Middle East, and Asia, AlphaSights regularly ranks as one of the fastest-growing companies in the world.

- Work involved B2B marketing, Email marketing, content creation, sales enablement resources creation, and coordinating with several senior and junior stakeholders across departments from EMEA, APAC, and NA.
- Was part of strategic initiatives to understand the purchasing behaviour of clients and distribution of the product. 
- Worked on the product's weekly newsletter which involved scalng it, creating and executing it. Additionally, maintained the data.

Product Marketing Coordinator

Kinfo Ltd

- Work involved content creation, email marketing, proofreading, editing, market research, and building a strong understanding of the target audience. 
- It also involved strategy building, research, and campaign planning form the holiday promotional campaign.

Creative marketing

Qwert Marketing and Media

- Work involves generating leads, maintaining client relationships as part of client services, customer relationship management, building proposals and providing consultation on the services offered.

B2B Sales Executive

EdVenture

- Worked on digital marketing, content creation and brand management. ​Also, social media marketing, Ad creation methods on various digital platforms and measuring tools.
- Work also involved hiring interns, building the marketing team, planning and executing marketing strategies.

Marketing Officer

Interface - The knowledge connection for business

Worked as part of a collaborative Initiative by The University of Edinburgh and Interface called Adopt a Business in order to uplift and help local businesses in Scotland affected due to COVID-19.

Marketing Consultant - Adopt a business Initiative

Bright Network

Completed the three-day Business, operations and Marketing Internship experience by Bright Network.
- Took part in skills sessions with Google, P&G, Enterprise, M&S and GSK.
- Received good feedback on a sample work simulating a real-world marketing and expansion strategy task.

Internship Experience UK: Business, Operations and Marketing

Content Marketing Manager at RevX | Strategic Marketing Professional | Transforming ideas into impactful campaigns

Hi there, 

I am a marketing professional with a passion for creativity and experience in product and content marketing, as well as digital marketing and marketing consulting. I focus on marketing research, strategy, analytics, and building impactful content. I have demonstrated strong leadership, communication, and interpersonal skills in fast-paced and dynamic work environments. With a BBA, MSc in Management, and a longstanding interest in marketing and analytics, I am committed to consistently learning and refining my skills to achieve success.

Interpreted as an ENFJ (Compassionate Facilitator/Protagonist) Leadership type according to the Myers-Briggs type indicator report.

taplio

The Battle

Marta Gaspar

Hansika Sana

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