Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

RateGain

Associate Marketing Manager

Geekflare

Content Marketing Consultant

Livspace

Copylove

Brands: CRED, Livspace, Coca Cola, Gujarat Tourism, Lighthouse Learning, Hitachi Payments, Axis Bank Foundation, ICICI Bank, HDFC Ergo, Shapoorji Group, Rustomjee Group, Olay, Blinkit and more.

Copywriter

Marketing Consultant

DigitalScool

Digital Marketing Consultant

GG Content Marketing Studio

Handled long-form and short-form content needs of brands like Bajaj Finserv, Ola, Melbourne University, etc.

Led a team of 60+ writers, onboarding, training, and guiding them single-handedly towards success 

Managed client accounts, team payrolls, invoicing processes, new recruitments, and outreach 

Genres: Healthcare, Real-Estate, Travel, FMCG, B2B SaaS
-----
Discontinued due to pandemic and personal setbacks

Founder & Head of Marketing

I've contributed over 500+ blogs to the OYO website. Please find three articles I really enjoyed working on.

Content Specialist

Abk Multiservices

• Wrote blogs on chatbot development. 
• Managed their social media posts on Instagram, Facebook and LinkedIn.

Marketing Content Manager

With an experience of 8+ years, I'm all about crafting content and increasing conversions. 

As a content marketing manager, I've developed communication journeys for nurturing soft leads into MQLs, edited and wrote blog pieces that have brought in 1000+ SQLs, strategised in-article CTAs that have improved CVR ratio, and improved overall organic search. 

I have spearheaded the development of blogs, how-to guides, case studies, newsletters, social media campaigns while ensuring all communication is on-brand. Besides, I'm adept in content calendar planning, email marketing, design visualizing, cross-team collaboration with graphics, product, tech and employing strategies that produce a higher ROI. 

I'm also a freelance tech & B2B SaaS writer and editor with over 400+ published articles under my name. 

Outside of work, I host TEDx shows, literature festivals and panel discussions. In an ideal world, I’m always a minute away from heading off to the mountains. 

For work queries or a quick chat, I'm an email away at gargigh01@gmail.com

taplio

The Battle

Marta Gaspar

Gargi Ghosal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?