Marta Gaspar

Director, Global Marketing

Hi! I’m a global marketing strategist who thrives at the intersection of content, SEO/AEO and digital experience.

At M+C Saatchi Performance, I work in Global Marketing focuing on website experience, organic growth, and content strategy. Based in APAC, I work across markets including Southeast Asia & India, where performance meets cultural nuance. My role blends editorial thinking, data-informed insights, and growth strategy to help the agency show up meaningfully and measurably across digital ecosystems.

With over a decade of experience building GTM strategies, optimizing content for visibility and engagement, and scaling marketing efforts globally, I bring together rigor and creative clarity. I'm especially interested in how storytelling, behavioral science, and AI intersect to influence how we connect, convert, and grow.

I believe the next era of marketing belongs to teams who balance AI with a human approach, and can infuse empathy and imagination to build systems that prioritize clarity, credibility, and connection.

When I'm not refining a headline or restructuring a site map, I’m mentoring emerging marketers or exploring how AI can support human-centered brand building.

Let’s connect if you’re working on content that converts, or looking for a like-minded marketer to spar ideas with.

Areas of Focus: Website Strategy | SEO & AEO | Content Marketing | APAC GTM | B2B Growth | Brand Narrative
Passionate About: Behavioral Marketing, Storytelling, AI x Creativity, Literature, and Archaeology
Singapore PR
CliftonStrengths: Input | Deliberative | Empathy | Learner | Relator

Fractional Marketing Director

SEEK

After successfully establishing, launching, and scaling the 'Customer Success' function across Asia, I was given the opportunity to further build and enhance this function, driving greater ROI for our customers in Malaysia, Singapore, Hong Kong, Thailand, the Philippines, Indonesia, as well as Global Accounts. 

The Customer Success function across markets works in close partnership with sales to strengthen and deepen our relationships with users of our platform. By aligning our efforts, we aim to better understand and address the unique needs of each customer, drive higher engagement, and ensure long-term success. This collaborative approach not only enhances customer satisfaction but also plays a key role in increasing retention, optimizing product usage, and ultimately driving growth and ROI for both our clients and the business.

Head, Customer Success & Utilization (Regional, Asia)

SEEK, owner of Jobstreet.com and JobsDB in Southeast Asia, is dedicated to improving people's working lives everywhere. SEEK operates across 19 countries with exposure to over 4 billion people. SEEK is listed on the ASX with a $12B market cap, where it is a top 50 company and is Australia's Top Employer by the Financial Review. SEEK is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses.

In this new promoted role, my biggest ask was to re-imagine how we serve our customers across Asia to draft a vision for an ideal state. Retention, customer ROI and satisfaction were key ingredients that needed significant attention. Within 6 months, we were able to set a vision, imagine an ideal state, analyze current state and execute to reach the ideal state within a year. As a result, SEEK Asia for the first time instituted "Customer Success" function in its operations in Asia. We have successfully setup this new function across all Asia markets in 2024 as we now look to impact our key business outcomes moving forward aligned with our mission to help customers succeed.

Regional Head of Customer Experience & Utilization (Asia)

Founded in 1997, SEEK has evolved into a leading tech company, investing in technology to create innovative products, which connect people with jobs and employers with talent in the most efficient way possible.

From its origins in Australia, the ASX-listed company has expanded globally and now has a strong international presence in Asia, where it operates the leading online employment marketplaces Jobstreet and Jobsdb. SEEK also has operations across New Zealand, Latin America and holds minority investments in Korea (JobKorea) and Bangladesh (Bdjobs).

My ops strategy role was focused on the hirer space or helping hirers succeed in Asia. I was brought in to manage the "freemium" part of the business which was fairly new. Key OKRs were to scale freemium model across Asia and improve free to paid monetization. 

Key achievements included helping SEEK Asia deliver a 9X growth in free to paid hirer monetization within 20 months and achieving historical high paid hirer acquisition run rates.

Senior Manager, Regional Operations Strategy (Asia) 

Key Outcomes handling the PnL:

1. +RM 77 Million YoY in 2020-21 (with pandemic at it's peak)
2. ~60% YoY growth in sales
3. Profit of RM 44 Mil (FY ends Apr)

SSF is an inspiration and it has been one since its first inception in 1987. Its wide variety of products hold an important place in the hearts of its loyal customers, as well as its uniqueness and signature home-living items. SSFHOME is truly a one-stop lifestyle platform with Flower, Plant, Furniture, Home deco, Carpet & Rug, Curtain, Bedding, Household, Kitchenware, Bathroom, Painting, Lighting and many more. Over 45 outlets across Malaysia 

My role was centred around transformation while managing the PnL. Transformation overall from strategy to digitalisation to customer experience to service to technology and more importantly people. 

It was a very hands on role as I had to lead the change management starting with recruiting the right talent and developing talent internally for the traditional business. Heavily involved in growth management and strategies to boost revenue and diversify SSF portfolios. At the same time cost cutting and saving strategies to maximise profits. Spearheading the organisation's technology and digitalisation through upgrading legacy systems and introducing mobile app for enhanced customer experience and preparing SSF for omni-channel retail. Established a strong CS team and mechanisms to transform the way we serve our customers. Drastically improved processes through BPR and boosting the organisational efficiency and productivity.

Chief Strategy Officer

AirAsia

Group Commercial Manager, Ancillary  

TribeHired Pte Ltd

After growing the firm for several months with relentless grit and determination via lean philosophy and my own iterations of it, I was able to help fully pivot TribeHired from its original model and form. Within one year of ops -we expanded into Asia and won 'startup of the year 2015! in Malaysia’.

The vision is to develop the most efficient hiring and educational tool that allows travel and work opportunities, mentorship and training etc. Instead of fund-raising our ambition has always been to build a profitable and sustainable business by listening to our customers and rapidly innovating to the market trends and needs. This has helped us to internally fund our operations and grow in a sustainable manner and be profitable for each year of operations since 2016. 

Milestones and achievements:
	-2015 (product market fit successfully executed with profitability, MYS startup of the year)
	-2016 (product commercialized with over a million in revenues with a small team of 5)
	-2017 (local expansion, product expansion and scale: opening upto 5 countries: 2X revenues)
	-2018 (adding new verticals and growing local teams to triple revenues -over 3 Mil)
        -2019 (Widening revenue streams and leading Mil RM partnership with HLB for fresh grads)

As an impact entrepreneur, I do everything possible to make the firm stable, grow consistently and achieve crazy numbers; thereby, getting ready to be scaled further. To build a startup that is profitable/self-sustainable and funding for 4 years and counting is an amazing feat for me personally and the team. As an entrepreneur I believe in creating product value and cash flows rather than constantly chasing investments. 

I'm currently responsible for scaling and expansion in Asia. Also generating new ideas for product development and creating new scalable verticals for local expansion like freelance marketplace! 

Current ops are in Jakarta, KL, Singapore, HCMC and Bangkok.

Co-Founder and Chief Operating Officer 

TribeHired’s mission has always been to creatively redefine the recruitment process worldwide. When I joined the company, I came in from a business perspective to scale the business and get strong cash flows. 

Being the Head of Operations I was tasked with improving the company's profitability and revenues. The ambition was to craft a product that not only sounds good but performs even better.In practice, this was a role where creativity meets analytics head-on. 

I lead TribeHired to pivot its business model and manufacture a niche and successful product and proposition within 6 months of joining and co-founded the current version of the company there-after. Within 6 months of joining I was thus offered considerable equity in the company and became a co-founder and COO to scale the business locally and internationally focusing on cash flows and value generation.

Head of Operations

SEGi University (HQ)

Business development, CRM, Sales, International Marketing strategies

Managing client relationships in 12 overseas markets

International Marketing and Development

Orange

Help Sony (at that time Sony Ericsson) to understand client obligations and pain points from using various handsets and make sense out of big data. The position was aimed at heightening client satisfaction with using the differentiated devices with the network and at the same time finding patterns of common errors for better resolution and service delivery.

As an ambassador I was also responsible and accountable for the handsets sales and branding. Overseeing the resolution quality of the call center employees wrt Sony handsets was thus imperative for my role.

Sony Ericsson Brand Ambassador

Convergys

Orange UK clients [Inbound Process]:

Resolving OS queries for Symbian, Android, BB, iOS

Handling network related queries and large volume of calls (thus enormous pressure)

Improving client satisfaction and resolution processes

Supporting new recruits and motivating the team

Senior Technical Support Officer

If I could sum up my journey in three words: perseverance, purpose, and passion.

I started 13+ years ago in Malaysia earning RM5/hour, and that experience taught me the value of hard work from the ground up. Since then, I’ve helped scale a local startup (as co-founder) across Southeast Asia, led digital and organisational transformation for a 900+ employee SME (driving RM77M YoY growth), and learned to move fast and stay agile at one of the region’s most disruptive brands, AirAsia.

Today, I work for a global market leader, gaining insights into how top-performing teams think and execute at scale. Across every chapter, I’ve grown as a resilient, mission-driven leader who values people, impact, and continuous learning. What fuels me daily is solving complex problems and turning uncertainty into opportunity.

Outside of work, I serve as a lay minister at church and am pursuing a part-time Master’s in Pastoral Studies.

For recruiters and hiring leaders: I hold the right to work in Malaysia under a spouse visa (married to my Malaysian better half 😊), so I do not require a work permit from your organisation.

Let’s connect—I’m always excited to tackle complex problems and build meaningful solutions.

taplio

The Battle

Marta Gaspar

Ajay Sangwan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?