HomeLife Brands

Our flagship communities - iHeartDogs.com and iHeartCats.com are actively shaping the pet industry, pet culture and increasing the health and happiness of pets everywhere. 

Our mission is Healthy pets, Happy Homes, and Empty Shelters. 

We've fed 32,000,000  (MILLION) shelter pets and raised millions for charity.

President / Co-Founder

The Hero Company

Co-Founder

Servant Health

A Veteran-owned healthcare advisory firm focused on partnering US manufacturers with GPOs and major health systems.

Strategic Advisor

Morris Media 

Morris Media is a leading technology and media enterprise operating worldwide, specializing in cutting-edge technology, generative AI, and digital intelligence. Our expertise lies in developing bespoke applications tailored to meet unique use cases, positioning us at the vanguard of technological innovation.

Owner

FrontGate

FrontGate manages a 25 website ad network that caters to the Faith and Family vertical, a PR division for leaders, authors, experts and organizations with a mission and a social media management division for non profits, faith or family focused brands.

V.P. of Engagement

Mautofied, Inc.

Managed digital sales of 30 Million ad impressions per month, handled online marketing and community development for 180,000 members. Planned and executed social strategy across the various platforms resulting in 100%+ growth month over month. Was part of the team that sold the company to an investment firm March 2012.

Dream House Mortgage

Sales Manager

Ameripath Mortgage

Senior Loan Officer

Allied Real Estate Schools

Admissions Manager

US Army

Infantry

🫒Inc 500, Inc 5000 Founder | Veteran | Raised $1M+ for Veterans with PTSD | Fed 30,000,000 Shelter Pets

Welcome! 

I'm the co-founder of HomeLife Media - a portfolio of eCommerce and media brands that focus on people and the pets we love. We've donated over $1.5M+ for Veterans with PTSD, provided over 40,000,000 meals for shelter pets, and are super proud of being an Inc 500 and Inc 5000 company. 

Our teams operate on four core values:

Humility
Tenacity
Adaptability
Generosity

We eat challenges for breakfast.

Marshall Morris

Building off my background in product, operations, and marketing, I've launched and scaled teams in South America and Southeast Asia. I love helping companies grow and I'm excited by the prospect of connecting teams from around the world to be better than the sum of our individual parts.

Joshua Eidelman

SF folks, I’m flying in with a suitcase packed full of Colombian coffee! Let’s catch up Tuesday and grab a cup ☕️

Founder & CEO at NeoWork | Global Staffing Partner

Partner at IASV Seed Ventures and Chief Sailing Officer

Looking forward to hosting JPM week 2026: Scaling Healthcare Marketplaces with AI Tuesday, January 13 5:30 PM - 8:00 PM in San Francisco with 
​Sally Zheng, Ph.D., MBA, Founder & Managing Partner at Centenarian Fund
​Palak Shah, PT, Co-Founder & Chief Clinical Officer at Luna Physical Therapy
​Joshua Eidelman, Founder & CEO at NeoWork

Link in the comments below

“Fall in love with the problem, not the solution.”

Maren Kate Donovan said that on our recent episode and it’s been rattling around in my head ever since. She didn’t go hunting for an app idea. She went hunting for a 40-year problem she could wake up thinking about: excess.

Cheap manufacturing. Overproduction. “Donations” shipped overseas and burned. One in ten Americans renting storage to keep things they don’t use. That’s the problem she chose.

Instead of building first, she got her hands dirty. In Austin, her team tested a simple service: the Goodbye Bag. Think an IKEA bag that holds ~50 lbs. They mailed it to you, you filled it, a driver picked it up, and they rehomed the items locally so they didn’t end up in a landfill.

Two truths showed up fast:

• Demand was real. People want to declutter and feel good about where their stuff goes.

• The unit economics didn’t work. Even at $29 a bag, logistics + warehousing + drivers made it hard to profit.

That’s the real value of a pilot. It teaches. It tells you what to keep (the desire to declutter, the local reuse path) and what to kill (a logistics-heavy model that doesn’t pencil). It moves you from romance to reality, without pretending Excel is product–market fit.

Curious to hear: what’s the “40-year problem” you’d be willing to obsess over? And what tiny pilot would you run to learn about it next week? 

P.S. Yes, we are indeed both eating empanadas in this pic from this episode of ‘Founders & Empanadas’ !

Maren went from remote work pioneer to circular economy builder and the theme throughout everything was focus.

At Adios, she ditched the heavy logistics and doubled down on software: a vision-AI personal inventory that tells you what you own, what it’s worth, and whether to buy the next thing at all. 

“I want a 40-year problem I can wake up thinking about.” That’s the energy you get from Maren.

You’ll learn:

• How she learned resilience during a 400-person layoff

• How to validate reuse without burning cash on vans and warehouses

• The data behind pricing, parts value, and resale timing

• Why hyper-local beats global when it comes to rehoming

• The Calm lesson she’s applying now: go very narrow, win very big

• A simple delegation framework that still underpins all her remote teams

If you’re building in climate, commerce, or consumer behavior, this episode will give you real tactics.

taplio

The Battle

Marshall Morris

Joshua Eidelman

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taplio

The Battle

Marshall Morris

Joshua Eidelman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Eidelman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoshua Eidelman's LinkedIn Performance