PharmD with senior leadership experience and a strong background in scientific communication, education, and autonomous decision-making. I’ve led complex, regulated operations at scale and translated biological and pharmacologic principles into clear, evidence-based educational frameworks.

My experience includes leading a multi-site pharmacy district with $200M in annual responsibility, developing and coaching leaders, and exercising judgment under regulatory and operational pressure. More recently, I’ve focused on scientific education through live presentations and independent writing, with a clear separation between established evidence and hypothesis.

I am currently pursuing a Medical Science Liaison role in metabolic or neurological disease, where credibility, compliance-aware communication, and independent field execution are essential.

Marlon Peralta

With several years of experience in the Amazon marketplace, I have successfully navigated the complexities of 3rd party wholesale and private label selling. My journey in e-commerce has equipped me with a deep understanding of product sourcing, market analysis, and strategic branding.

I lead a vibrant community of over 6000 members, where I share insights and provide mentorship to aspiring Amazon sellers. This role has not only allowed me to support others but has also kept me at the forefront of industry trends and innovations.

Throughout my career, I have achieved significant milestones, including launching successful product lines, optimizing inventory management, and executing targeted marketing campaigns that drive sales and growth. My skills in data-driven decision-making, customer relationship management, and operational efficiency have been pivotal in my success.

I am passionate about continuous learning and improvement, always seeking new opportunities to innovate and excel in the ever-evolving e-commerce landscape.

Let's connect to discuss how we can collaborate and drive success together in the world of online retail.

Michael Tona

How low-budget brands should actually start on TikTok Shop

And why agencies and VAs aren’t the answer

Most brands think growth requires complexity.

Agencies.
Teams.
Dashboards.

It requires clarity on how the platform operates.

TikTok Shop rewards 3 things:

- Quality of content.
- Volume of said content.
- Iterations of said content.

A small brand can win by doing three things well:

→ Focus on a SKU or two
→ Work with a small group of creators
→ Test content fast

Double down on what works.

Agencies slow this down. VAs often remove learning.

You outsource the very feedback that makes you learn the skills needed to scale.

Cold starting isn’t about spending.

It’s about observing and learning.

Which hooks convert.
Which creators post.
Which products move.

This is how you cold start on TikTok Shop the right way.

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Founder @ Hubfluence | Find, Manage, & Track Your Creators Seamlessly | Official TikTok Shop Partner

One of the fastest ways to scale TikTok Shop with creators is running monthly, GMV-based incentive campaigns.

Commission alone gets posts.

Incentives is what drives consistency.

When creators see clear monthly GMV targets with real rewards, their behavior changes.

They post more often.
They experiment more.
They stay active longer.

Tying rewards to monthly GMV creates focus.

Not “should I post?”
But “how do I hit the next tier?”

Prizes like cash, jewelry, or trips do what commission can’t.

They create urgency.
They gamify competition.
They reduce creator drop-off.

Instead of chasing new creators every week, brands build momentum with the ones already performing.

That’s how content volume becomes predictable.

Not random.
Not dependent on luck.

If you want the exact monthly incentive campaign structure like the one shown here, comment “CAMPAIGN” and I’ll send it to you.

**must be connected/following

Michael  Tona

most brands think tiktok shop sampling is wasteful

100 samples, 15 posts, with 3 sales probably feels inefficient, right?

here’s what they’re missing:

if you send 1,000 samples and 100 creators hit, 10 of them can become consistent performers. those 10 can carry your entire month

the problem isn’t the 900 who didn’t post

the problem is you didn’t:
• track who converts/review their content
• filter by rolling GMV
• re-engage past winners
• automate follow-ups

that’s where most brands leak money

spray and pray is expensive

structured sampling is profitable

with hubfluence, brands now:
• filter by the best metrics
• auto-approve high performers
• auto-decline low fit creators
• automate follow-up messaging
• track creator performance over time

now sampling becomes a data loop

and the best brands don’t send fewer samples

they filter better and double down on the winners

We just shipped a major update to Hubfluence

Social Intelligence

This gives users access to TikTok Shop market data inside the platform

You can now view:
- Top brands, products, and categories
- 30-day & total GMV
- Video & Live GMV
- Average price, product count, views & region data

You can also drill into each brand or product & see the specific videos driving revenue

That allows brands to move from vague creative direction to data-backed creator briefs and inspo for their creators

Instead of asking creators to “make something that works,” you can reference:
• Proven hooks
• High-performing video structures
• Messaging angles that are converting

This is about visibility and execution

If you’re scaling on TikTok Shop, you need to understand the competitive landscape in real numbers, not assumptions

Grab a free trial here: hubfluence.io

Running a TikTok Shop brand alone is fine, but scaling it alone isn’t

Which is why we just shipped multi-team login support inside Hubfluence

Now you can add:
→ Your VA
→ Your affiliate manager
→ Your media buyer
→ Your ops lead

Without sharing one master login

You get 3 role types:

1. Admin: Full access. Campaigns, creators, analytics, lists, team settings, billing.

2. Editor: Can view and manage campaigns, creators, analytics, and lists.
Perfect for affiliate managers.

3. Viewer: Read-only access to data. Great for VAs or reporting.

No more password sharing.
No more “who changed this?”
No more messy handoffs.

If you’re an agency managing multiple brands, this is mandatory

If you’re a brand with even one VA, this saves you headaches

Everyone thinks they’re late to TikTok Shop.

Most brands haven’t even started.

From what I see daily, brands believe TikTok Shop requires:

Big teams.
Big budgets.
Big plans.

It doesn’t. It requires a simple system you can build on.

Just structure. Here’s what actually works.

1. Product focus.

- Know what you’re pushing.
- Know what margin you can give.
- Know where samples and bundles make sense.

Random discounts create random results.

2. Creator engine.

- Pick creators intentionally.
- Give clear offers.
- Reward performance.

Most revenue comes from a small group.
Treat them like partners.

3. Native content.

- Short
- Human 
- UGC-first.

With strong hooks, clear proof, and simple reasons to buy.

You earn attention here.
You earn customers here.

Then you can build lifetime value on other platforms.

We are still early in social commerce.

TikTok Shop has the lowest barrier to entry in ecommerce right now.

The brands building systems today won’t look lucky later.

They’ll look obvious.

just got back from prosper a few days ago

a few things stood out to me

most brands are still moving slow. the ones growing fast are doing two things:

→ using ai to remove bottlenecks
→ using creators to test at scale

not for content, but for distribution

they’re not guessing what works
they’re running enough reps to find it

cold starting a product looks different now

it’s not ads first
it’s creators first

volume → data → reinvest

second thing

being in the room matters more than people think

you can learn a lot online

but one real conversation with someone actually doing it is different

met brands, operators, and service providers all solving the same problem from different angles

that’s where the real insights come from

if you’re building right now, focus on systems and get around people who are already ahead of you

everything else is noise

BREAKING: Hubfluence now supports agencies

1. Multi-team
2. Multi-store
3. Seat-based licensing

If you manage (or own) multiple TikTok Shop brands, this was built for you

Before this, agencies were:
→ Sharing logins
→ Manually separating brands
→ Running outreach from disconnected accounts
→ Tracking performance in external sheets

Now you can:
→ Add multiple stores under one account
→ Control team access by seat
→ Manage outreach and campaigns per client
→ Keep data clean and separated

Growth, Professional, and Business plans now support agency licenses

If you run TikTok Shop for more than one brand, this will simplify your workflow immediately

Why TikTok Shop reshapes brand growth everywhere

Not just on TikTok

TikTok Shop isn’t a channel.

It’s an engine for expansion on other platforms.

It creates:

Buyer demand.
Brand awareness.
Search behavior.
Brand familiarity.

That spills into everything.

Shopify converts warmer traffic.
Amazon sees higher branded search.
Amazon listings rank faster.

Retail buyers see social proof.
Other marketplaces feel the lift.

TikTok doesn’t replace channels.

It feeds into others.

People discover on TikTok.
They order on Amazon, Shopify, etc.
They recognize in retail.

This is why TikTok Shop isn’t just normal revenue.

It’s leverage for other marketplaces.

It compresses brand building into weeks instead of years.

there are 10M+ tiktok shop creators

we can all agree that few actually move the needle, right?

most brands treat them the same

if 1–2% of creators drive real GMV, your job isn’t to message everyone

your job is to:
• identify the top 10% quickly
• nurture the top 5%
• turn the top 1% into partners

most brands stop at outreach. but outreach is the easy part

the hard part is:
• tracking performance consistently
• giving structured feedback/inspo
• running incentive campaigns
• keeping creators engaged

this is where systems matter

with hubfluence you can:
• score creators by GMV
• segment top performers
• run monthly GMV reward campaigns
• manage creator communication in one place
• add VAs or affiliate managers with role-based access

when you treat creators like partners instead of transaction...

they post more
they experiment more
they stick longer

the real edge isn’t volume

it’s retention

If a script converts, run it to the ground.

Here's what I'd do:
→ Have all creators follow script
→ Change the delivery
→ Change visual hooks

Not structure.

→ Winning hooks should be reused.
→ Winning angles should be reused.
→ Winning formats should be reused.

Don't spend 100s of hours reinventing the wheel.

If it ain't broke, don't try to fix it.

TikTok Shop is all about repetition with slight variation.

Think of how many creators replicate other viral posts.

That's the goal. 

Remember the 80/20 rule.

TikTok Shop isn’t a side experiment anymore. It’s a core ecommerce channel for brands.

In 2025, TikTok Shop became the third-fastest growing company in the U.S. 

During Black Friday weekend alone it drove over $500 million in sales, and major brands like Disney, Samsung, and Ralph Lauren have launched stores there.

How does that matter for creators and ecommerce brands? 

TikTok is no longer just “content first.” It’s commerce first.

Consumers are discovering products, watching creators review them, and checking out without ever leaving the app. 

That feedback loop — discover → watch → shop — changes everything.

For brands:
✔ Awareness becomes transactional
✔ Content becomes checkoutable
✔ Creators become revenue channels

And for teams that aren’t huge? 

You still need a system to:
✔ scale creator outreach
✔ track which videos contribute to revenue
✔ understand which partnerships move the needle

That’s why tools built for creator performance commerce insights like Hubfluence matter more than ever.

Learn more here:

Open article: TikTok's transformation into a shopping app is complete by businessinsider.com

TikTok's transformation into a shopping app is complete

Your creator's follower count doesn't mean anything.

Here's why:

Just because someone has 100s of 1000s of followers doesn't mean they're a good creator for your brand.

Audience quality is important.

High followers can mean:
→ Paid followers
→ Global audience that can’t buy
→ Entertainment viewers, not true buyers

Smaller creators with:
→ US-based viewers
→ Product content (UGC)
→ Consistent posting quality

These creators outperform most large creators on TikTok Shop.

Why do you think? Reply in the comments

Most sellers open Keepa and have no idea what to look for.

Inside SellerAmp, Keepa is fully integrated. No extra tabs.


Before buying, I check:
• Has the price been stable
• Is the Buy Box consistent
• Any sudden spikes
• Does the rank drop consistently

If the chart looks clean, I move forward.
If not, I walk.


Charts are not optional. They're part of the decision.

See it for yourself — 14 days free https://lnkd.in/eMh--r5K

Just shipped our creator profiles for Hubfluence

Easily filter & search creators of your choice from a database of 3M+ TikTok Shop affiliates 

Quickly see & view their: 
- Performance
- Audience demographics
- Collaboration data

Hubfluence

TikTok launched digital gift cards.

This is every TikTok Shop marketer’s dream.

Prepaid money creates intent.
Discovery turns into spending faster.
Scrolling becomes shopping.

Gift cards remove friction.

Someone else already paid. The user just chooses what and when to buy.

Now gifting becomes native to TikTok.

Users don’t just share videos. They share purchasing power to their friends.

That means:

→ More impulse purchases
→ More shared product discovery
→ More social buying moments

Creators benefit too.

They’re no longer just pushing links.
They’re influencing how gift money gets spent.

Brands benefit even more.

First-time buyers become easier.
Repeat buyers become cheaper.

Gift cards sit perfectly between content and commerce.

They make spending social (who doesn't like to buy things).

And when platforms change behavior, markets follow.

This isn’t a flashy feature.

It’s a structural one that was needed.

And those usually matter the most.

Most Amazon sellers waste time solving problems someone else already solved.

Taxes.
Prep.
Reimbursements.
Communities.
Software.

SellerAmp just launched an Amazon Arbitrage Directory that pulls all of this into one place.

It’s a growing list of services built specifically for Amazon sellers.

If you’re looking for:
• Accountancy services
• Seller communities
• Software tools
• Specialist Amazon support

It’s now centralized.

That matters.

Because arbitrage is not just about finding products.
It’s about building a support system around your business.

Use SellerAmp for sourcing.
Use the directory to build the infrastructure behind it.

Smart sellers build both.

Try it risk-free for 14 days

selleramp.com

SellerAmp - Tools for Amazon Sellers

SellerAmp

When you're looking for creators, follower count tells you nothing.

Why? Followers and likes can be bought. 

Now you're probably thinking, what should I look at?

Content quality tell you everything.
Posting behavior tells you everything.
GMV earned shows real results.

Before sending a sample, ask yourself:
→ Do they post consistently?
→ Do they post quality content?
→ Do they show buying intent in comments?
→ Is their rolling 30 day GMV look good?
→ Are they easy to communicate with?

Creators who convert check all these boxes.

Creators who don’t show spam videos with no quality.

A creator's total GMV generated doesn't mean anything.

1 great video is luck, whereas 20+ good videos is consistent.

This is why I tell brand owners that the total GMV is a pointless metric.

Your creator could have generated 100k GMV 6 months ago and nothing since. 

That's why I built @hubfluence to filter creators by their 30 day rolling GMV. 

Recent wins means:
→ Creator is actively posting
→ Recent angles work & should be tested
→ Creator is recently successful

Brands should want creators that are consistent and successful month over month.

Not a one-hit-wonder.

even the best brands “lose” money on creators who generate $0

because they understand this:

you cannot predict winners. you can only build a system that finds them fast

the brands that win on tiktok shop do 5 things:
1. send volume early
2. track GMV per creator
3. centralize communication
4. automate messaging & outreach
5. reward early velocity aggressively

what kills brands is poor management

if it takes you months to know who’s performing, you’re done for

hubfluence let's you:
• automate outreach to scale messaging
• auto-approve/deny to qualify sample requests
• auto-respond to handle inbound faqs
• track analytics around the clock
• run structured monthly performance campaigns

that shortens your cycle 

from guesswork → data → reinvestment

No alternative text description for this image

taplio

The Battle

Marlon Peralta

Michael Tona

Followers

Posts

Engagements

Likes

Performance ScoreMichael Tona's LinkedIn Performance

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taplio

The Battle

Marlon Peralta

Michael Tona

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Tona's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichael Tona's LinkedIn Performance