ML DIGITAL BRANDS

Brand Ambassador

STAYAHEAD AI

Content Creator

Global Retail Health and Personal Care Company

Information Security Audit Program Owner

Global CPG Company

Senior Advisor | GRC and Cybersecurity

addGRC - Governance, Risk, and Compliance

We add governance, risk, and compliance by providing businesses with experienced and accredited GRC professionals. 

Our mission is to help businesses stay safe, compliant, and successful by providing GRC and Cybersecurity guidance and solutions. 

We are a virtual consulting and recruitment company and we leverage our extensive network of experienced and accredited professionals within our area of expertise to handpick the right competence for our customers' needs.

🟠 Ready to take your cybersecurity and GRC career to the next level? Follow addGRC for expert advice, job postings, and consulting opportunities!

Founder and CEO

OKQ8

Markus led a team of skilled specialists in the creation of a security platform designed to aid OKQ8's journey towards a sustainable future. He was responsible for Information Security and IT security as well as the budget and resources (employees and consultants) for the department he was head of.

Head of Information and IT Security (CISO)

DigitalRoute

Markus was responsible for Security Governance, Risk Management, and Compliance. The assignment included preparing the organization for three upcoming audits (ISO 27001 and ISO 9001 certification audits and a SOC 2 Type II audit).

CISO and Head of Compliance

AB Trav och Galopp

Markus was contracted to take the lead in an Information Security Management System (ISMS) implementation initiative. Where the first phase consisted of creating the Governing Documents that would form the foundation for the ISMS. After Senior Management approval of the documents, Markus delivered training and awareness sessions to the organization for the decided Information Security requirements as well as taking lead on the second phase of the initiative: implementing processes, controls, and technical security measures in order to achieve the objectives and adhere to the requirements stipulated in the governing documents. The implementation areas included Supplier Governance, Risk Management, Privacy, and Internal Control over financial reporting.

Cyber Security Consultant

Markus was contracted to make sure the client would be prepared for and pass the certification audit that is a part of obtaining and retaining a license to operate in the Swedish gambling market. The work consisted of cybersecurity governance, risk management, and IT compliance.

GRC Consultant

DeLaval

Markus was the Project Leader and Subject Matter Expert for the GDPR Compliance project. The project consisted of several streams including Data and Process Mapping, Privacy Risk Management, Personal Data Breach handling, and Data Protection Governance and Markus's role was making sure all relevant functions delivered as planned as well as providing expertise and guidance within the areas of privacy, risk, compliance, and information security.

Project Leader/Subject Matter Expert (SME)

Markus was the acting Data Protection Officer for a global manufacturing company with responsibility for privacy and data protection. The role consisted of legal and information security-related advice to employees and senior management and Markus was the single point of contact for privacy and data protection compliance during the assignment.

Data Protection Officer

Transcendent Group

Markus worked as a senior consultant within the department IT Governance and Security, making use of his knowledge and experience in areas such as:

• Design, implementation, testing and evaluation of Information Security
requirements
• Design, implementation, testing and evaluation of internal controls
• IT and Information Security Governance
• Project Management
• Regulatory compliance
• IT Audit

Senior Consultant

With 15 years of experience in Governance, Risk, and Compliance (GRC) and cybersecurity, I'm now exploring my other passions in self-improvement and emerging technology.

As AI advancements continue to shape the future of work, I'm more convinced than ever that it's essential to focus on honing the distinctive human abilities that make us stand out. That's why I'm passionate about helping people succeed in this new landscape and redefine what success means in the age of AI.

Through personal development strategies and systems, I aim to empower people to excel in an automated, AI-driven world.

With a dual Master's degree in Business Administration and Information Technology, along with being a Certified Information Security Manager (CISM) and Certified Information Systems Auditor (CISA), I bring a wealth of expertise in Governance, Risk, and Compliance (GRC), cybersecurity, privacy, and IT audit. I am dedicated to providing ongoing support to my clients in these fields, while pursuing my other passions.

Markus Lannsjo

Human to Human connection, backed by AI systems

Your posts reach the right people, you’re having the right conversations, and you’re not spending your evenings catching up on DMs.

The business keeps moving even when you close the laptop.

That’s what happens when you start running your LinkedIn like a CEO, not a side project you resent.

I know that feeling because I’ve been the one doing everything myself.

The guy replying to everyone, fixing things on the fly, creating content at night, hoping something lands.

But the moment I stopped working, everything around me stopped as well.

Losing my job with a newborn at home was the straw that broke the camel’s back. (I’m the camel.)

Something had to change.

I needed something sustainable.

A system that still worked when I wasn’t in front of the screen.

Most coaches I speak to also feel like everything depends on them.

But here’s the good news:

From the first touch to a booked call in your calendar, it’s all one system.

And when that system works, everything gets easier.

Since leaving design, I’ve built systems for founders, coaches, and service providers around the world.

Now I’ve joined forces with my wife and the team at the Sitting Pretty Agency to focus that same systems thinking on LinkedIn inbound marketing.

We build and run your LinkedIn system for you.

Human to human connection in the front.

AI-supported systems in the back.

Kinda like a mullet.

No bots or fancy hacks. Just a proven, reliable way to turn visibility into revenue.

LinkedIn has huge potential, but posting more isn’t always the right thing to do.

So…

Before you hire another VA or try another growth trick, you need to see what’s actually happening in your LinkedIn flow.

That’s where we start with every client.

We map your profile, content, engagement, DMs, and numbers.

We show you where leads fall off and what’s stopping your growth.

Then we build the system that fixes it… and run it for you.

The choice is yours: keep doing everything manually, or let a trained team handle the heavy lifting while you stay focused on your clients.

If LinkedIn feels like too much work for too little return, let’s see what a proper inbound system would look like for you.

DM me LINKEDIN to get started or book a call through the link in my featured section.

Oscar Horn

Last week we fired one of our clients.

(and we kinda saw it coming)

We worked with her for a few months and from the start the energy felt off. 

Boundaries were crossed multiple times. 

Team members were contacted on personal WhatsApp numbers outside working hours. 

Parts of the agreement weren’t delivered. 

Proven strategies were questioned mid-execution to request changes.

Our team was micromanaged and, at times, spoken to disrespectfully.

At the same time, we did our job to grow her brand.

Her posts went viral and she got her first clients.

So this wasn’t a performance issue.

After several conversations, nothing really changed, which forced a decision.

Option one was to keep the client, keep the monthly payment, and slowly burn down the team we’ve trained, trust, and really enjoy working with. 

More stress, lower team spirit, worse work, and harder management over time.

Option two was to protect the team, work only with people who are more energetically aligned, and find a replacement client who fits better. 

Fewer headaches, clearer standards, and a team people feel safe working in.

As you might have guessed, we chose option two.

We love our clients so this was not an easy decision. 

We do our best to see them succeed.

And with almost every single one, we do.

But scaling an agency at the pace we’re growing means we need to take care of the people that work for us just as much as the ones that work with us.

Because results mean very little if they come at the cost of your team.

Oscar  Horn

If nobody takes you seriously on LinkedIn 

(this is probably why) 

You’re posting every day and still don't get the visibility you want. 

That's because LinkedIn doesn’t just care about how often you post anymore. 

It cares about signals. 

Do people actually stop and read? 
Do comments add actual insights? 
Does your own network engage? 
Does your content show you know what you’re talking about? 

That’s why you see some people post less, but get taken more seriously. 

They’re improving their positioning rather than pumping out more volume. 

Posting daily and hoping to go viral is not sustainable and a sure way to burnout. 

What works now is being hard to ignore for the right people. 

Stop trying to out-post the algorithm. 

Start showing up in the right places, in front of the right people, with signals that do the work for you. 

That’s the part we help with at Sitting Pretty. 

Because visibility and credibility are not the same thing. 

And LinkedIn knows the difference.

If you send me an em dash anywhere

(I will never send you money)

I already know what happened.

You opened ChatGPT.

Typed something like

“write me a high-converting LinkedIn post”.

Copied the answer and posted it as is.

The em dash is one of the first things people could identify AI copy by.

Clear identifiers are also: “here’s the truth”, "quiet change", "the shift", "this hit", "the real change", "not just X, but Y", and many many more.

When you use AI like a shortcut, your content starts sounding like everyone else’s.

And yes, using AI is a shortcut... just not to where you want to go.

It get's you to sounding generic, loosing your voice, and breaking trust with the people you want to work with faster than you might think.

I’m not saying don’t use AI.

That would be hypocritical because I use it all the time.

But there’s a big difference between using it as an assistant and letting it speak for you.

If you want AI to actually help without killing your voice, you need to give it constraints.

That’s where this framework helps:

Context: who you are, who you’re speaking to, and why this matters.

Action: what you want the output to do, not just what it should say.

Rules: tone, format, banned words, spelling preferences.

Example: show it what good looks like using your own work.

AI is very good at following direction.

It’s terrible at inventing your voice.

So if your content starts sounding polished but empty, it’s probably because you didn't tell it what to do precisely enough.

It will end up sounding bland, and your audience can tell.

Everyone wants more leads.

(I have proof)

The application question for Mollys LinkedIn challenge was:
“what’s your biggest struggle?”

Almost 80% said finding clients.

Which is just another way of saying leads.

And yet most of you are already doing the right things on LinkedIn every day.

Posting, commenting, engaging.

Engagement is meant to lead to sales.

Yes, the 2026 algorithm still rewards you for showing up in the right comment sections.

Being active means LinkedIn shows your posts to more people.

That part works.

But if none of it puts money in your pocket, what’s the point?

Random activity feeds the algorithm but it doesn’t support your pipeline.

That's why it's important to build an engagement system where every comment has a reason, the places your name pops up are intentional, and you are clear on what happens next.

That way you’re actually getting leads.

At Sitting Pretty, this is the first step we take for every one of our clients.

Because let's be real.

Attention is nice... but revenue is better.

If you're not getting likes on your posts, 

you probably not making sales from them either... 

LinkedIn doesn’t push out what people don’t care about. 

And your ICP doesn't buy from posts they don’t remember. 

So stop throwing posts out and hoping one of them is a hit. 

If your content doesn’t make someone pause, read, and feel confident enough to hit the like button, they’re not going to buy from you either. 

This is how you write in a way that gets likes and converts. 

Using Mollys SELL framework. 

S = Story 
↳ A lived experience that makes people see themselves in you. 

E = Example 
↳ Proof it works. Client win, personal result, or “this worked” moment. 

L = Lesson 
↳ What you want them to take away. 

L = Link (connection to your service) 
↳ The next step. Tell them exactly where to go. 

Miss one and the post flops. 

Too much story and there’s no authority. 

Too much proof and there’s no connection. 

Too much teaching and nobody acts. 

No link and the lead disappears. 

Likes aren’t the goal of content. 

But if people don’t even like your post, they’re definitely not buying from it. 

This is the talk we walk at Sitting Pretty Agency.

We help you write and distribute content that people actually stop for, remember, and act on.

Commenting more ≠ more clients.

(at least not the way you’re doing it)

I speak to a lot of people spending unbelievable amounts of time in the comments.

Showing up every day, intending to be supportive, but giving “great post” energy everywhere.

None of their efforts convert to conversations or leads, let alone sales. 

You’re doing more than enough volume. 

The issue is where and why you’re commenting.

Most people comment to show their support, to be nice, or to get a like back.

That kind of engagement feeds the algorithm but I t doesn’t create interest.

What actually works is actually pretty straight forward:

You comment where your ICP is already talking about the problems they’re struggling with.

You say something that shows how you think, not just that you agree.

And you give the other person a reason to reply.

That’s it.

Engaging with intention and setting clear signals means you’ll probably comment less than you used to. 

But replies go up.

Profile views go up.

And the first “hey, can I ask you something?” messages will follow shortly after.

If you treat engagement like a numbers game, you get visibility.

But if you treat it like a conversation starter, you get clients.

That’s why we treat comments and engagement as the base for everything at Sitting Pretty Agency.

They’re one of the clearest inbound signals on LinkedIn.

You just have to use them properly.

No alternative text description for this image

Helpful content is great 

(Just not for your business)

Mini lessons, frameworks, and tips and tricks are helpful, but forgettable. 

Your content needs to connect to your audience on an emotional level. 

Something where they see themselves in and continue to think about after closing LinkedIn. 

But how, you might ask?

By sharing stories. 

Storytelling is extremely underrated and powerful. 

Telling a story about how you helped someone overcome a specific problem tells a bigger story than you include in the post. 

Sure, something has been achieved. 

BUT

It also shows that you know the problem space, you know what you’re doing, that it worked, and most importantly…

the reader sees themselves in the person you helped, can relate to the pain, and desires the outcome. 

They will want to know more about you and your services, so they comment, follow, connect, or send a message. 

And all that without cringey “DM X” CTAs. 

So instead of preparing a masters thesis for your next post, tell a simple story of how you helped a client achieve a goal. 

Let your content do the talking.

PSA for coaches 

(on using AI to write content)

Let’s get this out the way first:

There’s nothing wrong with using AI.

But there is a problem with using it badly.

Theres certain words and phrases that instantly make a post sound like AI, even if people can’t fully explain why.

Things like:

“the real problem”
“the quiet change”
“but here’s the truth”
“the shift”

I might be hyper-sensitive to this, but other people notice it too.

Same with certain sentence structures.

“Not just X, but Y”
“Stacks of 1–2 word sentences”
“It’s about X.”

AI leans towards sounding very theoretical and a bit philosophical.

Much more polished than a human would speak or write.

If you want to sound human, write like one.

Keep it conversational and simple.

The best way I’ve found to make AI actually useful is this:

1. Send your idea and rough draft into AI to structure it.

2. Rewrite it yourself so it actually sounds like you.

But I s it really that bad to sound like AI?

Short answer: yes

If you’re an online service provider building a personal brand, your content has one main job.

It builds connection.

If people can’t connect with you through your content, that most important piece is gone.

No connection -> no trust -> no sales.

So either spend the time to write in your own voice.

Or hire someone like our team at Sitting Pretty to do it for you.

taplio

The Battle

Markus Lannsjo

Oscar Horn

Followers

Posts

Engagements

Likes

Performance ScoreOscar Horn's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Markus Lannsjo

Oscar Horn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oscar Horn's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOscar Horn's LinkedIn Performance