I help ambitious professionals 40+ get strong, energized, and calm through holistic fitness → functional strength & mobility, the med method, and somatic stress release

I used to be a high-performer stuck in a low-performance body.

→ Back stiff.
→ Mind foggy.
→ Chest tight.

My friends would say, I was “fine.”
In practice, I was fraying.

That was me at 35.

One morning, I caught myself in the mirror. 
Slouched, hollow-eyed, barely breathing deep without discomfort.

I had success. I had money.
But I didn’t have myself.

That slow burnout nearly took it all.

So I made a choice: not just to heal my body, but to upgrade it.

For 8+ years, I immersed myself in:

→ Functional strength
→ Mindful mobility
→ Breathwork, somatics, nervous system regulation

Slowly, I rebuilt my energy, my resilience, and my presence.

Now, at 44, I feel sharper, calmer, and stronger than I did in my 20s.

And that’s what I help my clients unlock, too.

Here's an example…


A client, James, is a consultant constantly on the road.

Dinners with clients. Long flights. Stress stacking up. He thought fitness meant “go hard or go home,” but that approach left him drained.

We built him a plan using our LUC Framework for functional strength, Mediterranean-inspired nutrition swaps he could make anywhere in the world, and nervous system resets he could do in 10 minutes between calls.

Now he bikes and hikes with his kids on the weekends (something he thought was behind him).

Over the past decade I found…


Most people don’t need more discipline.

They need a system that integrates fitness, food, and stress regulation into their daily life.

That’s what I do. Together with Ketty.

We help ambitious, driven people build body-first holistic fitness & health so they can keep showing up strong, sharp, and steady → at work, at home, and in life.

Less stress.
More energy.
Deeper presence.
Sharper performance.


How we can work together:

1) 1:1 Coaching → personalized holistic fitness integration
2) Online Course → remove restrictions + get pain-free
3) Executive & Team Coaching → holistic fitness for performance-driven teams

If you think this is “wellness,” it’s not.
This is about building the body you need for the life you want.

A regulated nervous system.
Energy that lasts the whole day.
A body that feels free, strong, and reliable.

That’s your unfair advantage → in business, leadership, and life.


Curious where to start?

I recommend starting with our 5-Day Holistic Fitness Email Course (scroll to top).
Alternatively, send me a DM with “STRONG” and let's see how I can help.

Or explore: https://theenergylab.co

Let’s build your strongest, clearest, and most resilient self… from the body up.

— Markus

Markus Kneissl

The secret to staying fit & healthy

Most people struggle with consistency.

For me? 

It's always been the easy part.

I trained:

☑︎ 5 days a week as a consultant living out of hotels.
☑︎ while backpacking the globe for 365 days.
☑︎ while building a business across 8 countries over 4 years.

Why?

Because I never needed a gym.

The thing is: 

If you need a gym to train, you're never truly free.

You become dependent on machines and weights. 
You waste time commuting. 
And when you travel, you're at the mercy of whatever equipment is available.

But your body is the only gym you need.

Strength isn't about equipment.
It's about progressive resistance.

Your body adapts to imposed demand:

1) Start with 10 push-ups against a wall. 
2) Progress to a table. 
3) Then a bench. 
4) Then the floor.

The body doesn't care where resistance comes from.

So make it frictionless.

The easier the entry, the faster you progress. 
Sure, you could start with floor push-ups. 
But if you can only do 1, you'll get discouraged.

That's why we build on easy wins.

That's the whole secret.

If you're an executive, entrepreneur, or business owner with a packed schedule, you need simple and easy.

So let me ask you:

What's creating the heaviest friction when you think of exercise?

Move your body. Simplify exercise. Thrive in life.

— Markus

Turning LinkedIn Profiles to Profit for B2B Founder | Content, Design & Strategy

Hey 👋 I’m Aryan & I'm a Personal Branding & Content Strategist.

I help founders & businesses build trust, authority and demand on LinkedIn.

Over the last 4 years, I’ve been helping brands grow their target audience and attract inbound leads with a proven content strategy.

My expertise is a combination of Design + Strategy + Content + Marketing.

As an independent expert, I’ve helped more than 50+ brands with creative content production.

Now, I help companies build a strong social presence through Brand and Content Strategy.

Some of my achievements:

 •  Trusted by clients from 10+ countries globally.
 •  Worked with McDonald's on a creative campaign.
 •  Build my audience on LinkedIn with 17k+ followers.
 •  Worked on OOH campaigns across the London Tube.
 •  Worked with global CMOs directly in marketing execution.

I focus on creativity infused with strategy and believe in customised solutions for different clients, depending on their industry and their goals.

Here’s how I can help you:

✦ Personal Branding : We build influential personal brands for founders on LinkedIn and beyond, growing the target audience and generating consistent inbound leads.

✦ 1:1 Consultation : Pick my brain and I’ll consult you on how to navigate through personal branding, content creation and other challenges you are facing on social media.

✦ Content Marketing : We help businesses grow on social media through content creation, handled end-to-end from strategy to execution.

🌐 Visit my website → www.GalaxioStudio.com
📩 For Partnership → aryan@galaxiostudio.com




**********

🧡 Some of my client wins:

“Helped a founder in the cybersecurity sector build a professional personal brand with increased content performance by 500% along with consistent audience growth.”

“Boosted the online presence of CRA, a firm in the steel pipe industry (based in Dubai). Increased the content performance up to 753% on LinkedIn & designed marketing collaterals for them.”

“Helped Analytikal DNA (based in Dubai) build a professional & trusted presence on LinkedIn, YouTube & Instagram with founder-led video marketing including complete pre & post production.”

“Collaborated for 1 year with a Sweden-based bio-research firm Myrkl for content production, saving $50,669 annually compared to a full-time hire.”

Thanks for reading ✌️

Aryan Kumar

After working with a lot of B2B clients.

I'm finally taking the next step in my career.

I'm becoming a part of an agency & launching it publicly.

Before that, I've been working on it quietly.

Introducing → Galaxio Studio

A B2B Brand & Content Marketing Agency with global reach. 

Helping 𝐁𝟐𝐁 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 build a credible online presence, communicate clearly and become a trusted industry authority.

We follow a strategy-first and content-first approach.

The reason for building this agency is simple.

The GAP in the B2B market.

→ Lack of storytelling in the B2B sector.
→ There is a lack of creative services for B2B.
→ Most agencies lack real industry understanding.
→ Founders & experts aren’t leveraged as thought-leaders.
→ Over-focus on lead generation, under-focus on brand trust.
→ Strategy is missing, content is created for the sake of content.

So, we’re here to fill the gap.

From strategy to content, we're ready to make a difference.

You can book a discovery call to find out how we can help you. 
(Link in my feature section)

Let’s build a brand you can be proud of ✌️

Aryan Kumar ✪

Brand & Content Strategist | Personal Branding & LinkedIn Strategy for B2B Businesses | Working Across 🇦🇪 🇫🇷 🇮🇳

Don’t confuse [Attention] with [Intention] on LinkedIn.

This was the real mindset shift for me last year.

Attention is cheap now. Anyone can get it.

But intention? That’s rare, like a non-AI comment on your post.

Here’s the difference almost everyone misses:

Attention says: “Look at me.” It speaks to masses.

Intention says: “This is for you.” It speaks to the target.

Views, likes, impressions = attention.
Understanding, positioning, trust = intention.

You only earn intention with a strong POINT OF VIEW.

Especially here on LinkedIn.

Your audience is tired of generic “5 tips to grow” type of content.
They want to know how you actually think.

Your content should sound like…
Judgment x Perspective x Experience.

What you believe.
What you don’t agree with.
What you learned the hard way.

Attention ex: “Here’s what’s working right now.”

Intention ex: “Here’s what I’d do if I were you.”

That’s the real shift.

From attention → to intention.

That’s where real personal branding starts.

That’s it for today.

~ak

After observing content for the last 4 years.

I’ve noticed some PATTERNS in successful posts.

And also a hidden mistake that becomes a barrier.

The mistake is hidden in your struggle.

To attract ATTENTION to your content:

You keep creating something new & refreshing.
You experiment with different ideas popping in your mind.

After many attempts, one post finally gets good reach.

But then you’re back to hunting for the next good post.

If this is you, then the mistake is in your execution.

You’re following a “Hit and Pray” strategy.

Wait, let me break it down.

There is never an issue with your “new idea” but an issue with the format you represent it.

Suppose you have got a new idea.

So, instead of just straight writing this idea into post.

Take help from already winning content structures.

Because they are proven to perform well all the time.

They are not dependent on algorithms but tested on humans and have been working for ages.

I’ve compiled 12 proven content formats you can use to present your ideas effectively. 

Read the carousel below to check them out 👇

Don't Reinvent Content Wheel

The moment I started becoming PROFESSIONAL on LinkedIn.

It all destroyed me.

We all hear this:

- LinkedIn is a professional networking platform.
- LinkedIn has a professional audience.
- LinkedIn is not like Facebook.

And also the fight where…

Left wing says professional posts are boring.

Right wing says casual posts are cringy.

There is no middle ground.

Tbh, for me, the growth is dead when I become too professional.

The growth happened for me when I was:

- Sharing my professional life lessons on LinkedIn.
- Sharing my personal life lessons on LinkedIn.
- Sharing my raw messy progress on LinkedIn.
- Sharing my honest thoughts on LinkedIn.

It doesn't mean that you need to DANCE on LinkedIn.

But you need to be authentic, honest, raw and messy sometimes.

That's how you win the trust of your audience + clients.

Founders have some of the best stories in the world.

But they don't know how to present it powerfully.

Their stories are overloaded.

Too many ideas.
Too much context.
Too many explanations.

So the post feels important…

But no one reacts and gives it the attention it deserves.

Most founders think the fix is saying more.

But It isn’t.

Great storytelling is subtraction.

One idea.
One tension.
One clear takeaway.

That’s how you make people stop, read and remember.

I explained the art of storytelling for founders in the carousel below 👇

How Founders Can Tell Stories on LinkedIn!

The psychology of copywriting used by the Top 1%

Here's how to make your content impossible to ignore 👇

This is something every business owner should know.

Let's break it down.

First of all, what Is Copywriting?

Copywriting = using words to help people take action.

Action can be:

☞ clicking a link
☞ booking a call
☞ buying a product
☞ or even just reading more

It’s about being clear & helpful by following these 3 steps:

- Here’s something you want. 
- Here’s why it matters. 
- Here’s what to do next.


[ 𝐆𝐨𝐥𝐝𝐞𝐧 𝐑𝐮𝐥𝐞 𝐨𝐟 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 ]

“Make it about THEM, not YOU.”

People don’t care about:

❌ your business
❌ your features
❌ your story (unless it helps them)

They care about:

✅ their problems
✅ their goals
✅ their life getting better

So always ask: “Why should THEY care?”


[ 𝐓𝐡𝐞 𝐂𝐨𝐫𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 ]

Good copy usually has 3 parts:

1. Hook - grab attention
2. Value - explain how it helps
3. Action - tell them what to do

Example (bad):

We offer organic social media services.

Example (good):

Business owners spend $10k/month on ads.
Yet many struggle to break even on their ad spend.
Paid Ads are not always the only answer to get results.
In 2026, you also need to invest in organic brand building.

You don't need to be Albert Einstein to write good copy.

You just need to know the proven frameworks & apply them.

Now, let's see some of the proven frameworks 👇


[ #𝟏 𝐏-𝐀-𝐒 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 ]

This is the most popular copywriting model.

(P) Problem - call out the pain
(A) Agitate - make them feel it
(S) Solution - give the answer

Example:

𝗣𝗿𝗼𝗯𝗹𝗲𝗺: You want to generate leads from LinkedIn.
𝗔𝗴𝗶𝘁𝗮𝘁𝗲: And you just rely on cold DMs for it
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: In 2026, you need to invest in organic brand building to get the best results. I'm hosting a webinar on this topic on Friday at 10 pm PST. Click the link below to join.


[ #𝟐 𝐀𝐈𝐃𝐀 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 ]

This is the 2nd most popular copywriting model.

(A) Attention - Hook people
(I) Interest - Explain the situation.
(D) Desire - Show the benefit.
(A) Action - Tell them what to do.

This framework is everywhere on the internet.
(Ads, emails, landing pages, social posts.)


[ 𝐌𝐞𝐧𝐭𝐚𝐥 𝐌𝐨𝐝𝐞𝐥 - “𝐎𝐧𝐞 𝐑𝐞𝐚𝐝𝐞𝐫 𝐑𝐮𝐥𝐞” ]

Write as if you’re talking to ONE person.

Don't confuse the reader by talking to everyone.

You first need to decide who you’re talking to.

Ex. "Hey, if you run a small business…"

People respond better when they feel personally spoken to.


[ 𝐖𝐡𝐚𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐒𝐚𝐲𝐬 ]

▪︎People skim, not read. Short sentences always win.
▪︎Emotion beats logic at first. Facts help confirm later.
▪︎Clear copy converts better than clever copy.
▪︎Social proof builds trust. Show the results.


That's it for today.

If you like it, then don't forget to repost ♻️

Comment "Part 2" if you want to learn more about this topic.

~ ak

The WHOLE world hates ChatGPT's generic responses.

But what if the same thing applies to your brand...

You don't want a few things from ChatGPT:

☒ hallucination
☒ boring responses
☒ generic responses
☒ unclear responses
☒ long, heavy paragraphs

Instead, you want:

 < Clear 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒𝑠 >
 < Unique 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒𝑠 >
 < Concise 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒𝑠 >
 < Relevant 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒𝑠 >
 < Personalised 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒𝑠 >

And when I look at the content of your brand on social media, website, etc....

Your brand sounds exactly like the thing you complain about.

Why?

Cuz when founders write brand content, they don’t think like customers.

They think like parents.

Emotionally attached & defensive.

So, the best strategy that works for your brand is "𝗱𝗲𝘁𝗮𝗰𝗵𝗺𝗲𝗻𝘁".

Think practically & objectively. 

It should be specific, unique, relevant, clear and concise.

No one wants an all-in-one brand.

They want something that feels like it was made for them.

A brand isn’t what you say it is.

It’s what they recognise themselves in.

I recently tested my posting frequency on LinkedIn and did research on the same. I found that quality is useless without right frequency on LinkedIn.

To prove this fact, I also found a relevant article published by Buffer.

Buffer’s data scientist analysed 2 million+ LinkedIn posts and found that posting 2-5 times a week is the best way to get the most out of your LinkedIn profile.

But what I observed & tested on my LinkedIn was:

☑︎ When I post regularly, I get more impressions and better per-post performance.

☑︎ When I even skip one day of posting, then the next day's post gets less instant reach, but slowly it increases.

But the fact is that if you want to be seen on LinkedIn, then you need to post often or regularly.

Here’s what the data tells us: 

◼︎ Moving from 1 post/week to 2–5 posts/week shifts how LinkedIn’s algorithm treats your content, you start getting more impressions and better per-post performance. 

◼︎ Posting 6–10 times/week can amplify reach. At 11+ posts/week, reach and engagement can grow dramatically, but that only works when every post has substance.

Remember...

Posting for the sake of posting might get numbers, but it won’t build relationships or authority if it is not backed by quality content. 

You can split your content into:

- 2-3 short posts
- 2-3 In-depth posts

Now this way it's easier to maintain a regular posting schedule.

Another area I’ve been exploring is audience matching, a strategy that ensures the LinkedIn algorithm accurately delivers your posts to the right audience.

And that's the reason many people didn’t get the results from their posts.

In the next post, I'll be covering that.

*Image source: Buffer

Being "𝗧𝗵𝗲 𝗕𝗲𝘀𝘁" is a strategy for burnout.

I spent years thinking that if I became the "best" in the room, the clients would always choose me over anyone.

I was wrong.

In a world where 𝟳.𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁𝘀 are published every day and AI can generate "the best" technical answer in 3 seconds, "Best" has become a commodity.


𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗹𝗱, 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵 𝗼𝗳 𝗕𝟮𝗕 𝗶𝗻 𝟮𝟬𝟮𝟲:

◼︎ 92% of B2B buyers now engage with sales professionals who are thought leaders in their industry.

◼︎ 81% of buyers choose a brand based on "Brand Affinity" (how much they resonate with the vibe/values) rather than just the best technical specs.

◼︎ Comparison is the thief of profit. If you are "better," you’re fighting for 1st place. If you are "unique," you are the only one in the race.


𝗪𝗵𝘆 "𝗧𝗵𝗲 𝗕𝗲𝘀𝘁" 𝗶𝘀 𝗮 𝗧𝗿𝗮𝗽: It’s exhausting because someone is always younger, faster or cheaper. It forces you to compete on price and features....a race to the bottom.

𝗪𝗵𝘆 "𝗧𝗵𝗲 𝗢𝗻𝗹𝘆" 𝗶𝘀 𝗮 𝗠𝗼𝗮𝘁: I’ve realised that clients don't just want a "service." They can get that on Fiverr for $xx. They want a partner who understands that a "service" without a soul is just a digital brochure. They want the one whom they feel connected to.


Here's the BOLD move you need to make:

You look at your competitors and think.. 
"How can I beat them?" 
Stop trying to beat them. 
Start making them irrelevant.

Invest in things that can make you the ONLY one:

☐ Thought Leadership
☐ Personal Branding
☐ Brand Strategy
☐ Storytelling
☐ Positioning

The choice is yours: Do you want to spend multiple years to be #1 on a list of 100? Or do you want to be the only name on the list?

" 𝐼𝑡'𝑠 𝑏𝑒𝑡𝑡𝑒𝑟 𝑡𝑜 𝑏𝑒 𝑢𝑛𝑖𝑞𝑢𝑒 𝑡ℎ𝑎𝑛 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡. "

A business owner professional and corporate photo with text overlay written as "Why being #1 in B2B is becoming a race to the bottom."

Yesterday, I attended an interview I was almost sure I’d get.

But it reminded me not to celebrate too early.

On paper, it was like a match made in heaven.

Everything is aligned.

They want someone with a background of:

B2B, Personal branding, Founder-led, LinkedIn.

Exactly what I’ve been doing for a long time.

What they told me was:

A $2B tech company.
A CEO with 100k+ followers on LinkedIn.
Need for a personal brand.

And it is true, but it’s totally irrelevant when I dig deeper.

Their CEO has 100k+ followers but 0 sense of personal branding.

Let me explain.

CEO and his team have been posting content like:

- Daily trending news with shocking headlines.
- Every piece of content is just another shocking news.
- Repeating the same news-based content over and over.

And it’s working and they call it opinion-based content.

But it is not, it is just journalism in a business context.

And now they wanted:

Founder (CEO) credibility
Investor relevance
Speaking opportunities
CEO's personal brand influence

But it is not as simple as that.

Yes, you can create clickbait content.
Yes, you can trick the audience into following you.
Yes, you can get lots of impressions by targeting broad audiences.

But what's the future of that?

Ultimately, you become something you never wanted to be.

Why?

Because, just for the sake of impressions and followers, you’ve built a foundation that is misaligned.

Such random virality doesn’t compound into reputation.

It traps you.

So I told them the truth in the interview:

What you've built is a misaligned foundation.

And I dropped that opportunity.

This is where most founders get LinkedIn wrong:

- Impressions aren’t the goal.
- Followers aren’t the goal
- Traffic isn’t the outcome.

Reputation is!

Personal branding is not about millions of impressions.

It’s about being known for something specific, by the right people over time.

If you keep chasing vanity metrics, you’ll keep killing the hen for the egg.

And eventually, there’s no egg left.

It's not a lack of skills or knowledge but...

EGO is the barrier to thought leadership on LinkedIn.

Many founders think that to become a thought leader, they need:

◼︎ To brag or show off.
◼︎ To have a lot of followers.
◼︎ To maintain a good reputation.
◼︎ To always show the positive side of things.

They believe:

“If I look like the expert, authority will follow.”

That belief creates a quiet problem.

You help only when there’s a client.
You engage only with people who have status.
You share knowledge only when it leads to money.

That’s not thought leadership at all.

What actually builds thought leadership:

❏ Being useful more than impressive.
❏ Helping others grow along with you.
❏ Share your thinking, not just the wins.
❏ Share value instead of always hunting clients.
❏ Helping people who never become clients but support you.

If you want clients, you're thinking short-term.
If you want authority, you're thinking long-term.

When you teach openly, without calculating returns:

☑︎ You build trust.
☑︎ You create a community.
☑︎ You become a thought leader
☑︎ You earn authority.

Ego asks: “𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗹𝗼𝗼𝗸?”
Leadership asks: “𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗵𝗲𝗹𝗽?”

"𝑊𝑒 𝑚𝑎𝑘𝑒 𝑎 𝑙𝑖𝑣𝑖𝑛𝑔 𝑏𝑦 𝑤ℎ𝑎𝑡 𝑤𝑒 𝑔𝑒𝑡, 𝑏𝑢𝑡 𝑤𝑒 𝑚𝑎𝑘𝑒 𝑎 𝑙𝑖𝑓𝑒 𝑏𝑦 𝑤ℎ𝑎𝑡 𝑤𝑒 𝑔𝑖𝑣𝑒."

Professional headshot of a man, photographed outdoors, representing thought leadership and authority. Text on image reads: “Ego is the biggest barrier to thought leadership on LinkedIn.”

3 things that are getting artificial boost from the LinkedIn algorithm:

1. Post about the LinkedIn algorithm itself.
2. Post about the new update, new position.
3. Posting regularly on LinkedIn.

I've noticed this lately.

LinkedIn is in a massive phase of algorithm shift.

It’s high time to experiment and discover what truly works for you.

Only dead fish 🐟 go with the flow. [𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻-𝘃𝗲𝗿𝘀𝗶𝗼𝗻]

Nowadays, every new LinkedIn content feels 𝗣𝗥𝗘𝗗𝗜𝗖𝗧𝗔𝗕𝗟𝗘.

There is one philosophy that everyone agrees on.

Copy what already works.

I’m not against that, but against the way it’s being done.

We cannot follow gurus blindly.

We need to understand how to do it better & smarter.

Everyone is saying video works.
Carousels work.
Visuals work.

So everyone does them.

That’s the problem.

When a format gets crowded, it stops being an 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.

On the other hand, we've completely ignored some content formats.

Why? Because everyone is saying they don’t work.

Have you ever tried it? → Probably not.

To be honest, I thought the same.

But I gave it a shot.

I tried formats that everyone says don’t work:

1. Text-only posts.
2. LinkedIn native newsletters.

These 2 formats are the most ignored ones.

Recently, my text-only post has performed better than my carousel.

Not just one, but two posts in a row worked better.

That means text-only posts have been less crowded.

There is space for it and also people who love them.

And for the newsletter, it is a goldmine as you own the audience.

Your every post will directly land in their inbox, no matter what.

Which is exactly why these 2 stand out.

◼︎ When people 𝗭𝗜𝗚 for attention, you must 𝗭𝗔𝗚 for trust. ◼︎

11 Marketing Shifts You Can’t Ignore in 2026

Here's the DATA after analysing different reports:

1. People are using AI the wrong way, either giving it half-baked prompts or using it as a tool to generate content. Instead, they should use it as a teammate that helps you think, test ideas, spot patterns and move faster, but the direction still has to come from you.

2. In 2026, being real is your unfair advantage now, because when everyone can generate content, your stories, opinions and honesty are what people actually connect with and trust.

3. SEO isn’t just about Google anymore, it’s about showing up where AI finds answers, so your content needs clarity, structure and real insight, not tricks. Traditional SEO is evolving into AI‑centric optimisation (AIO, GEO)

4. AI made content easy, but insight made it valuable, so fewer thoughtful posts will always beat daily noise and random output. People remember clarity, not volume and usefulness. Comment "X" to get "Y" kind of posts aren’t as effective as thoughtful and well‑structured content.

5. Personalisation is moving from reacting to predicting, where brands understand needs before people even say them, which feels magical when done with care and ethics.

6. On LinkedIn, deeper posts are quietly winning because people crave context, honesty and real thinking, not just quick tips or recycled hacks. It builds credibility. Longer posts or In-depth posts (>1,000 characters) are generating higher engagement

7. Trust is becoming the real currency, because with AI, data and automation, people choose brands that feel safe, transparent and human. Brands that protect it win long-term.

8. Most decisions happen in the middle of the funnel, when people compare, doubt and evaluate, so helpful explainers and honest breakdowns matter more than flashy promotions. They build confidence in people’s minds.

9. 91% of B2B marketers use content marketing today, with video and digital content shaping buying decisions, indicating content remains central in purchase influence.

10. AI can now create ads that compete with humans, but it works best when guided by taste, judgment and strategy, not left on autopilot. Human intelligence still matters in guiding AI.

11. Your personal brand is your differentiator in an AI world, showing how you think, decide and communicate, because people follow people, not tools. Authenticity is your biggest asset.

That's it for today.

~ak

I’ve analysed the old vs new B2B marketing shift.

Many businesses hesitate to try the new approach.

From brand pages → to personal brands.
From company ads → to human influence.

But the truth is, it’s not a choice. It’s a necessity, here's why:

◼︎ 92% of buyers trust individuals more than brands.

◼︎ Content shared by employees gets 8x more engagement than content shared by brand pages.

◼︎ LinkedIn users are 5x more likely to engage with personal profiles than company pages.

Your BRAND PAGE is no longer your only distribution channel. 
Your PEOPLE are.

For years, we believed:
“Let the company page speak.”
“Publish from the brand.”
“Run ads for reach.”

Now the winning formula is:
→ Let founders speak
→ Let leaders share insights
→ Let the team build credibility
→ Let humans carry the message

Because buyers don’t connect with:
☒ Brochures
☒ Campaigns
☒ Corporate language

They connect with:
✓ Honesty
✓ Experience
✓ Perspective
✓ Proof from real people

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼:

𝟭. 𝗧𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀
Give them space to share opinions, lessons and stories.

𝟮. 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝘁𝗼 𝗽𝗼𝘀𝘁
Your team has 10x more reach than your company page ever will.

For example:

☑︎ HubSpot - They empower employees to share authentic insights on LinkedIn, supported by content guidance, culture of thought leadership and freedom of creativity.

☑︎ Dell Technologies - They run gamified advocacy programs providing curated content, tools and recognition, motivating employees to post consistently and expand brand reach.

𝟯. 𝗦𝘁𝗼𝗽 “𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗶𝗻𝗴”. 𝗦𝘁𝗮𝗿𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗻𝗴.
Teach. Break down complexity. Show thinking.

𝟰. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗽𝗮𝗴𝗲 𝗳𝗼𝗿 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻
Let personal brands lead. Let the brand support.

𝟱. 𝗧𝗵𝗶𝗻𝗸 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺
Ads stop when the budget stops. Personal brands compound.

𝐼𝑛 𝑚𝑜𝑑𝑒𝑟𝑛 𝐵2𝐵, 𝑢𝑠𝑒 𝑝𝑒𝑜𝑝𝑙𝑒 𝑡𝑜 𝑒𝑎𝑟𝑛 𝑡𝑟𝑢𝑠𝑡 𝑎𝑛𝑑 𝑎𝑡𝑡𝑒𝑛𝑡𝑖𝑜𝑛 𝑎𝑙𝑜𝑛𝑔 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑏𝑟𝑎𝑛𝑑 𝑙𝑜𝑔𝑜.

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Hey 👋 thanks for reading. Let me start by telling you why I might be worth your attention.

I’ve been creating content on LinkedIn for the past 2 years, growing an audience of 17k+ followers and generating over 2 million+ impressions, including one viral post. I’ve worked with 50+ clients globally, including major brands like McDonald’s.

Currently, I represent myself as an Independent Marketing Consultant for small and medium-sized businesses. I started this journey after noticing a clear gap: service-based SMBs were struggling to establish long-term authority in their industries. Marketing wasn’t just about lead generation, it needed to position businesses as trusted leaders.

That’s why I now focus on sustainable, organic-first growth, blending services like design, branding, website development, video production, and marketing into seamless, strategy-led experiences. My goal is to help businesses stand out and build sustainable brand authority.

Today, I work with clients around the world to grow their presence and turn them into industry leaders.

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The Battle

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