boege.digital

Architect and Coach

Floodin 

Chief Technology Officer

Evolutionizer

* Responsible for building the core product of the company and the software organization required for that
* Lead Architect for the core product
* Agile Coach for development team and beyond
* Implemented an ISMS based on ISO 27001 and TISAX in the company

Head Of Development

Responsible for Development of SAP Disclosure Management

Development Manager

PricewaterhouseCoopers cundus Aktiengesellschaft

Competence Team Manager

Astroh Küchen GmbH & Co. KG

Software Developer

18 years’ experience in the software industry as developer, architect, coach, and leader.
People like my holistic approach in Software Product Development. From the very first idea to hundreds of Go-Lives: I managed the full product cycle already five times.
My Skillset combines Computer Science, Business Administration und Business Psychology.
I can help your business in the areas of agile coaching, solution/software architecture, team recruiting and development, software development processes.

One of my main USPs is the capability to reduce complex facts and communicate them using storytelling.

My technological home is the world of Microsoft .NET and Azure.

Married, father of three, passionate field hockey coach.

Markus Böge

I don't hire developers who don't use AI tools to code. 

By AI tools, I mean beyond code snippets in ChatGPT. 

I think CTOs need to ask in job interviews, what kind of AI tools the candidates use in their flow.  

In my experience, the majority said : none. 🤔 

This lack of awareness and willingness to adopt is damaging. 

When I need to scale up a tech team fast, efficiency/productivity is my #1 consideration. 

I'm aiming to hire 5, who can use full scale tools like Claude Code or Cursor to speed things up, instead of waiting for 10 people to onboard at the same time. 

If you're hiring tech candidates, making AI tool proficiency a core requirement. Ask what they use, how they use it... 
The answers can tell you everything about their adaptability and potential. 

What about you - is AI adaptability a huge consideration when hiring? 


#CTO #AI #Hiring

I enable CTOs to sync People, Product & Technology - instead of burning 100k/month for 0 new features

"I didn't figure it out fast enough. And I lost the job."

That's what a tech lead told me last month, after being let go from the company he helped to build. 

A few years ago, he was the most trusted engineer in the startup. He was reliable, fast with solutions, and always delivering over and beyond. 

Their DevOps SaaS really took off, with some serious investment, bigger clients and higher expectations. 

The last time we talked, he said, "I'll just push through this next quarter and I'll figure the rest of it out." 

He'd been figuring out how to systematically scale the team and the product for 18 months, during which he also became a dad. 
Meanwhile, the market matured, competitions grew and their now scale-up is losing its edge. 

He tried even harder with firefighting, filling in gaps, reviewing codes, being everyone's safety net, while trying to recruit and scale the team without any prior experience. 

His CEO, whom he considered a friend, had lost patience in his timelines. And the stakeholders decided to bring in someone more experienced. 

🤌 In an ideal world, he did not deserve to be let go. 
But that's the reality. 

If I could turn back time and give him one piece of advice, it'd be this: 

=> Don't wait for that "one day" when things are calmer. They won't. 

Choose to work smarter. Find help. Find someone who has done it before and who can show you clear steps and keep you accountable. 

#CTO #Leadership #CTOCoaching

"They are offering me 10% of the shares in the company to manage the tech side of the company..." 😲 but nobody gets paid until the startup breaks even...

Okay....I have many thoughts....but I'm wondering what your advice would be? 

#TechJob #Promotion

I just built a production-ready prototype in 6 hours

• 1 hour: defining requirements with Claude
• 5 hours: prototype coding with AI

The same work would probably take me 20+ hours in the past. 

So, when non-tech leadership think slow product development is a coding capacity problem & hire more developers...

the real problem lies with requirement engineering. 

When we can code 6x faster with AI, we need much faster (and better) requirements to keep pace. 

Lean companies that can beat bigger competitors with AI aren't throwing more developers at the problems, but they are investing in people who can

1/ engineer requirements with precision
2/ define specs that AI can execute 

This is spec-driven development and IMO it'll become the new competitive advantage. 

Have you tried focusing on speeding up requirement engineering and do you see tangible results? Curious to know! 

#CTO #ProductDevelopment #SaaS #AI

Techies: Tell me your most impressive certification 🤓 
And,has it actually helped you move into leadership positions? 

Probably not. 
Senior devs wanting to move into leadership, don't collect technical skills like Pokemon cards 🤓 

Learning the 47th JS framework, getting certified in yet another cloud platform...

All valuable. All impressive on paper. But the real learning doesn't happen in studying the "theory".

It happens when you pick an idea and start building. 
When you build, you are forced to: 

• Make decisions with incomplete information
• Navigate trade-offs between speed and quality
• Communicate technical choices to non-technical people (a must for CTOs)
• Own outcomes

Theory can only get your that far. Get your hands dirty - there are no shortcuts. 

#TechLeadership #CTO

Who wants to become a fractional CTO instead of full-time? 
Well, read some good news today -> 72% of CEOs plan to hire fractional leadership, including CTOs. 

Some startups are even considering hiring a "virtual CTO" because the average hiring time is about 2-4 weeks and with less commitment. 

Are you interested to hire/become a fractional CTO? 
If yes, why?

#FractionalCTO #CEO #Scaleup

Burnout is real - somebody I know recently stepped down from a leadership position because they just couldn't get up in the morning to do it anymore. 

Difficulty to fall and stay asleep, phantom pain in the chest, and a resting heart rate of 130 beats per minute. 

They were basically living on 6 coffees a day, working in between weekend playdates and relying on 4-5 hours of sleep a night. 

Their mind was buzzing with ideas and ambitions but their body warn them of their limits.  

If you're new as a CTO or CEO, or any leadership position, grasping the balance between challenges and competence is not easy, but it's vital for the long run. 

I take walks in nature when I need to recalibrate. 
It quiets my mind and puts the chaos into perspective. 
Talking to peers also helps. 

What's the thing you love to do to decompress? 

#CTO #Burnout #Leadership

People in Tech are getting fired because of AI spending, not because of AI itself. 

It's not a feeling -> Fast Company actually published an article on it. (I'll share the link the comment) 

They reported that 96% of businesses saw no dramatic improvements in efficiency and 40% of the business people surveyed have received "AI slop" at work; each took ~ 2 𝐡𝐨𝐮𝐫𝐬 𝐭𝐨 𝐟𝐢𝐱. (Don't we know that 🤡) 

Many of today's tech layoffs are results of the financial stress from huge AI spending (that produced no business impacts). 

So when Startup and Scaleup CEOs come to me for advice with "just adding some AI" in the product or tech operations, my response is simple: 

"what for?" 

1/ What business problems are we solving with AI? 

2/ Do we need new hires or adjust current hiring to fit these "AI needs"? 

3/ Are we okay with delays because integrating AI can cause complications and risks? 

These questions usually get them to stop asking for "some AI" :-) 
As the CTO, you shouldn't feel guilty to push back non-sense AI requests. It's actually your job. 


#CTO #AI #TechJob

Got asked in DM often by aspiring devs: What's the next THING to learn if they want to become a CTO. 

Here's my take.

You don't need to be the best coder in the room.

But you better understand what your team is building and why it matters.

I've seen brilliant engineers get promoted to CTO and crash hard because they think like tech leads. 
Because they couldn't translate tech decisions into business impact.

The shift from senior dev to CTO isn't about writing more code.
It's about writing less and thinking more.

Can you explain your architecture choices to a non-technical CEO?
Can you spot when your team is over-engineering something?
Can you hire people smarter than you and not feel threatened?

Easier said then done. 

Stay technical enough to earn respect.
Stay business-savvy enough to keep your seat at the table.

Focus on:
• Building the right team
• Making strategic tech bets
• Connecting engineering to revenue

Your value as CTO isn't in the code you write.
It's in the problems you solve and the people you grow.



#CTO #Leadership #SaaS

CTO: Code or Lead?

Want that promotion to "CTO" in 2026? You have 49 days left to make it happen.

If you want to become a CTO in a startup or scaleup, focus on these:

1. Forget about job boards and start reaching out to your network. 
2. Show your leadership potential, not (only) your tech genius. 
3. Get honest feedback - look for an outsider, not a friend. Find a coach, or someone you admire. Ask them where you're falling short. Then close that gap before 2026 ends. 

49 days left in 2025. If you want to stop talking about the promotion and actually do something about it, start now. 

#CTO #Leadership #Coaching

How to get your first CTO job 

End of year creates a bit of unease and anxiety. Especially if you've just got promoted this year (and haven't got anything amazing to show for it yet) 

I hear that so often from newly promoted CTOs - different industries, but same struggles 🙁 

“𝐈 𝐣𝐮𝐬𝐭 𝐠𝐨𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐥𝐚𝐬𝐭 𝐲𝐞𝐚𝐫… 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐈 𝐝𝐨 𝐧𝐨𝐰?”
It’s one thing to write great code and lead a small team.
But when your company closes €1M+ in funding, the weight shifts. 
Suddenly, you have a lot more to lose. 

“𝐈’𝐦 𝐚𝐟𝐫𝐚𝐢𝐝 𝐈 𝐦𝐢𝐠𝐡𝐭 𝐠𝐞𝐭 𝐟𝐢𝐫𝐞𝐝.”
You built something great with your CEO buddy.
People loved it. Then came investors. 
More money. More hires. 
But somehow the team isn't efficient, had to let go of a few people, wrecked your budget, delayed your deployment, and ....no results. 

“I know where I want to go, but I don't know how?”
You just want one quiet hour to think because: 
𝐘𝐨𝐮’𝐯𝐞 𝐧𝐞𝐯𝐞𝐫 𝐝𝐨𝐧𝐞 𝐭𝐡𝐢𝐬 𝐛𝐞𝐟𝐨𝐫𝐞.
𝐀𝐧𝐝 𝐧𝐨 𝐨𝐧𝐞 𝐠𝐚𝐯𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤.

The jump from being a smart techie in a startup to becoming a CTO
is very, very unique. 

If you’re in that phase, you won't see quick results with any DIY strategies. 
It's about trial-and-error, learning from others, exchanging with other CTOs who have done it before. 

But nothing would work if you don't snap out of your self-doubts and make a plan.

I have worked in startups, scaleups and big Corps like SAP. 
And now, I'm helping new CTOs in scaleups build clear roadmaps to success. 
📩 DM me if you’d like to talk

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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