Mark Pecota 🚀

LaunchBoom

LaunchBoom helps product creators and entrepreneurs to build profitable 7-figure ecommerce businesses. We use our proven system to test & validate your product idea, launch through crowdfunding, and scale through ecommerce. What once was an extremely complex and costly process has been made simple – ultimately, reducing your risk and putting more money in your pocket.

CEO & Co-Founder

EcomScale Summit

EcomScale Summit is the premier conference to learn how to drive more traffic, optimize your operations, and grow your ecommerce store from a passion project to a profitable 7-figure income-generating business.

Partner & Co-Founder

Crowdfunded Summit

The world's first and largest crowdfunding summit for launching products, raising millions, and scaling brands using crowdfunding

Junto Global

Junto Global is a peer to peer education platform for young entrepreneurs and professionals who are taking their lives, businesses and communities to the next level.

Dating back to the days of Benjamin Franklin, who established the original Junto in 1727, a primary objective of the organization was and still is to provide a platform to share important ideas and perspectives. Like the original Junto, today’s members come from diverse occupations and backgrounds, but all share a spirit of inquiry and desire to improve themselves and their world.

Education Chair

Label Creative

We work with brands to solve their biggest business problems by offering marketing strategies centered around creative services. From product launches to promotional videos, our goal is to deliver results that positively affect the bottom line. A data driven process allows us to create strategies that engage your audience, build your business, and scale your brand. 

We happily work in sunny San Diego, CA.

COO & Co-founder

eBoost Consulting

Completed a comprehensive digital marketing training program that consisted of eight distinct areas: persona development, social media marketing, email marketing, SEO, PPC, conversion design, affiliate marketing, and Google Analytics. 

Account manager for Life After Hate responsible for their digital strategy. Conducted interviews with customer segments to identify key characteristics and develop persona reports. Coordinated a complete website redesign, social media marketing, and fundraising strategy.

Digital Marketing Intern

CEO at LaunchBoom | We turn your product idea into a real business

In 2013, I helped launch EcoQube and raised $79,026 on Kickstarter.

In 2014, 1Hour Break saw what I did with EcoQube and we raised $105,343 on Indiegogo.

In 2015, EcoQube C came out with their new and improved version and we helped raise $375,058 on Kickstarter.

Up until this point, my agency Label Creative lacked focus. We were trying to help ALL types of businesses grow with very mixed results.

But with the launch of EcoQube C, it was clear to me that we had found a new, more effective way for product creators to launch their ecommerce brand...

And we were all in.

Within a month, we rebranded our company to LaunchBoom and set out on the mission to help product creators build profitable, 7-figure ecommerce companies.

I'm proud of what we've built...

... Working with thousands of product creators from 40+ countries.
... Driving over $100M in revenue for clients.
... Becoming a Certified Kickstarter & Indiegogo Expert.
... Building a fully remote team across the world.
... Writing the best selling book in crowdfunding (Seriously! Search "crowdfunding" on Amazon!).

But what I'm most proud of is literally watching our clients lives change as we bring their ideas to life and scale their brands.

If you're a product creator and want to bring your idea to life, I'd love to hear from you.

10 years ago, Bubba took a chance on a bunch of 20 something year olds to help him launch his first product.

His product was the Give'r 4-Season Gloves...

And those 20 something year olds were my team and I starting up LaunchBoom.

That first Kickstarter did $224,370.

But it was more than a successful product launch... it Kickstarted both Give'r's and LaunchBoom's brands.

Since then, we've helped Bubba launch 3 more products:

1. Ol' Faithful Hoodie, raising $157,416
2. Frontier Mittens, raising $986,672
3. Expedition Split Mittens, raising $570,616

With that last one just finishing up a few weeks ago. 

Looking back at the last 10 years, I'm super grateful to Bubba and the Give'r crew. Without you guys taking a chance on us all those years ago, I don't think we'd be where we are today.

Thank you and congrats on another successful launch.


P.S. pic is from one of our surf seshes when Bubba came to visit our first office in San Diego 🤙

CEO at LaunchBoom | Turn your product idea into a real business

Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

Over the last 90 days, I built a brand from scratch: category research, product formula, name, brand design, packaging, and website.

I used AI for probably 85% of the process. 

But here's what nobody talks about: the other 15% required humans. And that 15% made all the difference.

So I documented the process, and I'm giving away the breakdown for free.

What's inside:
- How I used Claude as a thinking partner for category research
- The naming process (including 2 failed brand names)
- How I used AI to develop the actual product formula
- Where AI's "yes-man problem" almost killed me
- The top 1% designer conversation that changed everything
- Why I spent 30+ hours on packaging with AI and still needed a human to finish 
- How I used Nano Banana Pro to generate my product imagery
- Where I'm drawing the line on AI-generated content vs human content

Bonus: A usable framework for knowing when to push AI harder vs. when to bring in a top 1% human to help.

I've been in DTC marketing since 2017 and run a creative agency working with 50+ brands. This doc is everything I learned the last 90 days trying to build my own thing with AI as my primary collaborator.

Want the full 2123-word outline and 16-minute Loom video?

Like this post and comment "BUILD" and I'll send it over 👇

♻️ Like & repost if this would help someone in your network ♻️

Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

My 81 favorite BFCM/holiday ads from the past few years. 

This is not another "inspiration board" with random creatives.

It's a curated Foreplay.co collection of ads that actually work during peak shopping season.

Here's what makes these different: 

→ Written for people actively shopping right now 
→ Designed for bottom-funnel audiences hunting for deals 
→ Built for comparison shoppers evaluating your product vs. competitors 
→ Crafted for buyers comparing your solution vs. failed alternatives

PROBLEM THIS SOLVES: 
Most brands don't realize that BFCM / holiday creative is a completely different category of advertising.

Your audience isn't browsing. They're hunting. They're comparing. They're ready to buy but need the right specific reason to choose you.

Meanwhile, many brands are running the same top-funnel creative they use year-round, wondering why it fails. 

WHY THIS IS CRITICAL: 
The next 35 days aren't really about awareness or consideration. Your audience is in active shopping mode.

They're not asking "Do I need this?" They're asking "Should I buy this one or the other one?" and "Is this actually a great deal?"

So I built a Foreplay board with 81 of my favorite ads. Including a bunch of formats you could make with footage you're already sitting on.

Want the Foreplay board link?

1. Comment "BLACKFRIDAY" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Friday

Need to hire a freelance TikTok Shop / Affiliate strategist. 

You're a good fit for this if:

- You've grown multiple TikTok shops to over $100k a month
- You're an operational psychopath who enjoys wrangling hundreds of affiliates
- You have an innate feel for making viral TikTok content
- You can build an incentive structure that drives creator participation 
- You're AI native & use it as a strategic / operational partner

I don't care about resumes. Just send me a well-written DM with the names of 2-3 specific brands you've grown on TTS and the exact role you played in making the growth happen. I'll double check your work on Kalodata.

Matthew McConaughey's 'private LLM' idea is actually what every creative strategist needs in 2026. 

The people who are making fun of him for it are totally missing the point.  

My agency ships 2000+ video ads / month across 40+ brands.

Broad AI creative strategy tools are a waste of time. All they do is make it faster to generate a higher volume of mediocre content. Nobody needs that. 

What CS's actually need are narrower context kits:

- AI trained on ads they actually won, and why they won
- AI with vision into their ad account data
- AI that analyzes that data like an expert performance marketer
- Agent that knows exactly how to analyze customer reviews
- Micropersonas specific to the brand they are writing for
- Voice, and messaging guidelines specific to brand they are writing for

So that when a CS asks "how do I improve this skincare ad," the answer is actually valuable and based on a competitive advantage specific to them / the company they work for. 

McConaughey gets it. He wants an AI that thinks like him, not like everyone.

That's what we need as creative strategists.

I've been playing with Octo the last few weeks, and they are seriously onto something within this category of AI tech.

Dropped the link to the tool in the comments.

JSESSIONID

li_at

Talks about #dtc, #careeradvice, #growthmarketing, and #digitalmarketing

21 ways to find your next $100K spend ad:

1. Build an Airtable database that organizes all of your existing winners, making it easier to turn 1 win into 10 wins.

2. Use N8N + Apify to capture TikTok creators who are consistently hitting 100K+ views in your category, then scrape their email addresses to do outreach.

3. Set up Claude Desktop and use that as your primary writing zone, with all of your data flowing into projects that are specific to each part of the creative process. 

4. Mine Amazon reviews with AI agents to find the exact trigger events customers use before buying, then turn those into hook concepts.

5. Use Wispr Flow to voice-note analyze every ad that made you stop scrolling this week b/c your subconscious knows what works.

6. Make it a habit of writing down the specific creators that you see amazing partnership ads from, and have a $10/hour offshore person do systemic outreach.

7. Use Motion (Creative Analytics)'s Social Listening Agent to process 500+ customer reviews in 3 minutes and extract the psychological frameworks that drove purchase

8. Start your ads mid-moment. 

9. Analyze your top-performing ads with the Audience/Angle/Offer framework.

10. Put your best 4-5 creators on $1K-$5K monthly retainers instead of chasing new talent. Make it easier on yourself.

11. Use Octo to analyze groups of ads together, and automatically build storyboards for new ads to make based off of the undeniable proof in the ads that worked. 

12. Just launch your ads as partnership ads, stop playing Meta on hard mode. 

13. Use Adology.AI's "god view" to watch every signal related to your brand on the internet.

14. Use Arcads to make a comedic podcast related to your product, using Nano Banana to place your product onto one of the podcasters.

15. Actually allow a good thought to pop into your head, write it down, then talk through it with Wispr Flow into Claude.

16. Take something that's already a winner and do format multiplication: normal UGC becomes a staged moment, podcast version, street interview version.

17. Give open-ended briefs to strong up-and-coming TikTok creators via TikTok Shop affiliate program - let them run wild with commission-only structure and cash bonuses. 

18. Use Sora 2 Pro to generate beautiful cinematic b-roll that allows you to create brand new concepts with existing footage. 

19. Build an agent that analyzes your customer support tickets for recurring pain points, then creates creative concepts that address those specific objections.

20. Create a systematic workflow where you feed viral TikTok transcripts to Claude and have it help you do script re-writes that don't suck.

21. Start posting TikToks yourself. You'll learn the importance of writing incredibly specific caption hooks that break through.

TLDR:
- AI workflow = a competitive advantage 
- Human taste = your strategic filter 
- Outrageous operating speed = market domination

My $1.2M BFCM disaster nearly got me fired from an 8-figure brand. 

So I created a 103-item checklist to make sure it never happened again. Drop a comment on this post and I'll send you the entire checklist. 

Now back to the story....

I was so obsessed with our Black Friday email campaigns.

But I ignored the 3 flows that drive the bulk of BFCM revenue:
→ Welcome flow 
→ Cart abandonment 
→ Browse abandonment

Be honest with yourself: When's the last time you locked yourself in a room and made every single email within those 3 flows as strong as possible?

Omnisend data shows that:
- Email automations account for just 2% of email volume but drive 37% of email sales.
- 87% of automated orders come from just these 3 flows

Most brands haven't touched them in months.

Looking back, I was leaving a massive pile of on the table because I wasn't making optimizations likes these for BFCM:

- Making our Black Friday offer crystal clear ATF in every email
- Ensuring cart abandoners saw their exact products + our discount
- Adding urgency with clear deadlines to every flow
- Personalizing welcome sequences based on how people signed up

Inbox competition during BFCM is brutal.

The time you spend making every single email within these 3 flows perfect is so much more important than forcing your team to take another design pass at your campaigns.

Omnisend is great for DTC operators & agency owners b/c it makes it simple to nail these 3 flows:

- Email + SMS + push all working together
- Dynamic product recommendations that actually work
- $68 ROI for every $1 spent

Your BFCM campaigns will get opened once. Your automations work 24/7.

Focus aggressively on the 2% of volume that drives the bulk of your sales. 

---

👉 If you want to try Omnisend for 30% off for your first 3 months, check the link in the comments. 

---

And to grab my 103-Item BFCM Preparation Guide:

1. Comment "BFCM" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Monday

#Omnisendpartner

99% of creative strategists confuse looking busy with real insights:

→ They group ads from different channels together
→ They compare testing campaigns against proven winners
→ They set identical CPA targets across Meta / TikTok / YouTube

Because of this, the "analysis" ends up being meaningless.

They're comparing apples to oranges to bananas.

→ Conversion campaigns mixed with awareness campaigns
→ New channel performance held to mature channel standards
→ Creative tests evaluated against scaled winners

The result is bad decisions based on weird data.

"This ad failed" - no, it was a test in a testing campaign.
"TikTok doesn't work" - no, you expected Meta-level ROAS on day one.
"This format underperforms" - no, you compared video views to conversions.

To actually generate insights, evaluate creative within its own context:

1. Group by objective first. Conversion campaigns together. Video views together. Awareness together. Never mix them.

2. Separate testing from scaling. Your testing campaigns should have 10-25 ads where you're taking big swings. Don't compare those against your proven winners running at scale. Different purpose, different benchmarks.

3. Adjust expectations by channel. A new TikTok test won't hit your Meta ROAS targets immediately.

This is why a media buying foundation is so critical for creative strategy.

And why I'm willing to pay for tools like Motion, because it makes it simple for junior / mid-level CS's to build these segments with filters and actually evaluate the creative properly.

The strategists who understand this will always out-analyze the ones just making pretty decks.

P.S. Motion is hosting a 2026 Ad Creative Trends event in a few weeks. If you want to stay ahead of what's coming, link to register is in the comments.

A 9-figure brand I've been studying is driving 50M+ organic TikTok views a month with this wild new growth strategy. 

Horizontal scaling through organic TikTok carousels.

Here's what they figured out:

They / one of their partners own dozens, maybe hundreds of TikTok accounts. Not branded accounts. Third-party accounts about topics adjacent to their product.

Each account posts 5-10 times per day. Faceless slideshow content. Educational. Entertaining. No hard sells.

The product shows up on slide 4 or 5. So it's super subtle selling.

Heard they're getting sub-$4 CPMs on organic reach. That's lower than TikTok ads. Way lower than Meta.

The impression quality may even be higher because people are actually engaged with the content. Not skipping an ad.

Honestly I almost didn't write this post. This feels like a real short-term arbitrage window. But most people reading this won't take any action anyway. 

So here's how it works, step-by-step:

1. Creative strategy matters.
If you sell toothpaste, you don't make 20 toothpaste accounts. You make accounts about fresh breath facts. Dentist tips. Dating advice. Morning routines.
Spread the themes across anything adjacent to your vertical.

2. Then you need a content engine.
Use Claude to write carousel prompts at scale. Tools like GenViral and Reelfarm help with templates and posting across accounts. For your product shots, use Nanobanana Pro to generate realistic lifestyle images.

3. Account warming is real.
New accounts posting aggressively get banned. There's a process to warm them up. You can also buy pre-warmed accounts in Discord communities if you want a head start.

This solves the linear / declining growth problem I keep seeing with brands stuck on the Meta hamster wheel. 

This is massive short-term arbitrage that every 8 & 9-figure brand should be exploring for 2026. 

Want the full 11-minute video breakdown?

- Like this post
- Comment "TikTok"
- Make sure we're connected so I can DM you

How to survive and thrive as a DTC brand in the age of AI:

First off, ruthlessly copying what works is a strategy. I'm not going to pretend it doesn't work. AI makes it way, way easier. 

If a competitor's hook is crushing, study it. Rip it. See what happens. "Lift & Shift" can be a percentage of your creative output. 

But if 100% of your strategy is copying, you're screwed.

The brands I see actually breaking through right now aren't the ones who copy best. They're the ones who push past the baseline from a point of originality.

TikTok is the cultural tastemaker for the internet right now. The brands I constantly see in my TikTok feed aren't playing it safe.

Hismile. Underbrush. Hiyo. Pete's Pasta. Stan Store.

These companies aren't ignoring what works. They're paying attention to proven ad structures and formats, but injecting something unmistakably theirs. 

People can sense the difference. They can sense the difference between a brand with a genuine point of view and one that's trend hopping.

The AI age makes copying easier than ever. Which means it's easier for anyone to make content that is "competent."

But that means the gap between "competent" and "extraordinary" is widening every single day. 

Brands that win in 2026 will have a portfolio approach.

Don't make copying 100% of your strategy.

2026 will be the best time in history to be a Creative Generalist. 

Because AI makes it possible to get your vision to 85% done, and as long as you have the network to take it the remaining 15%, you are unstoppable.

Don't let anyone tell you that you need to "pick a lane."

The future belongs to the people who can see the big picture and make it become a reality insanely fast.

70% of your creative time should be spent on the first 3 seconds.

I always knew that the hook mattered. But after growing my own TikTok from 0 to 19.2K in a few months, feel like I have a different level of understanding now.  

The hook actually is EVERYTHING. 

And the hook is 3 related elements, all working together:

1. The written caption
2. The voiceover
3. The visual action

Most people are lazy and make the caption the same thing the person is saying. 

The best creative strategists connect all 3 elements to make something that people won't scroll past. 

Seeing our team pay attention to the details and put this into action makes me feel awesome.

Built an AI owl podcaster in ~20 minutes with Arcads & Nano Banana Pro.

Used Nano Banana Pro to generate the owl + podcast setup:

“A wise owl sitting at a podcast table in a cozy moonlit library, warm ambient lighting, vintage microphone in front of the owl, owl wearing this exact black sleep mask, leather-bound books in background, intimate podcast studio setting, cinematic lighting with soft golden shadows, professional yet cozy atmosphere.”

Then I used the Sora 2 in Arcads to make the 8-second demo video. Provided the script and some subtle motion notes.

Is it ridiculous and unserious? Yeah, and that’s the point. 

This is the category of AI-produced content I’m actually excited about. You can think of a wild idea, and then make a demo in like 20 minutes. AI tools like Arcads remove so much of the friction.

Comment "PROCESS" and I'll send you the exact tool stack and step-by-step process I used to make this demo. 

---

P.S. Arcads is running a BFCM promo where you get 50% OFF all annual plans, so now’s a good time to sign up and try this workflow for yourself. Link in first comment. 

#ArcadsPartner

1,358 people commented on a STOLEN viral post about AI Kobe Bryant.

I jumped in to offer my perspective, as someone who writes about AI every day but also worked in real sports marketing with pro athletes. 

I don't love dunking on people, but here's the problem I had with that viral post:

First off, the guy stole the content word-for-word from someone on Twitter. It's not his video. It's not his workflow. It's not even his hook.

Now onto the content itself (which wasn't even his):

Even if Kobe Bryant were still alive, there is a 0% chance Nike would ever make a consumer-facing ad like the one this guy posted (that he didn't even make himself). 

The video was useful as a prototype video, but if they were actually launching something like that it would probably tank their stock price.

The writing was AI slop, it made no sense.
The voice tried to sound like Kobe, but didn't.
AI Kobe was dribbling and dunking all weird. Super glitchy.
People hate the AI-ification of everything.

In reality, here's what would actually happen if Kobe was still alive:

Nike would organize a shoot with the real Kobe Bryant. 
It would cost a lot of money. 
The writing would have soul. 
He would dribble and dunk like Kobe, because it would actually be Kobe. 
He would sound like Kobe, too, b/c it would be his actual voice.

The AI process that the poster described is actually a massive unlock for the pre-production process. They could use the prototype video to pitch a campaign to Kobe. Way more powerful than a storyboard + 3rd party references.

But the real Kobe Bryant would HATE the video that he posted. The team responsible for it would be fired immediately.

So to me: when someone writes a post about text-to-video replacing consumer-facing Nike ads with real NBA stars is disingenuous.

I'm laughing tat my desk right now b/c there are so many layers to this latest LinkedIn grift:

AI Overhype + Stolen Content + "Fire Everyone" Hook

- Marketer & massive NBA fan

388k people have watched my TikTok about why a brand backed by the Paul Brothers, Mr. Beast, and other massive influencers is totally failing.

Here are the spark notes for why I believe the sales are so underwhelming:

1. If your positioning is wrong, nothing else matters. It's a shaky foundation. Better ads, more spend, bigger influencers...none of it will fix a broken core message.

2. Celebrity without trust doesn't worked like it used to work. People are smarter now, and they value authenticity over pure celebrity influence.

3. You can't do problem-based marketing when the problem is an insecurity nobody thinks they actually have.

Follow me on TikTok for more breakdowns like this. Link in comments.

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