LeadDelta

LeadDelta is a LinkedIn productivity tool that helps you organize your network and inbox.

As growth and community manager, My responsibilities here were:

⚫ Social selling on LinkedIn
⚫ Content creation
⚫ Email marketing 
⚫ Market Research
⚫ Growth experiments - the impact of different communication techniques on sales

Key takeaway from this job: Strong work ethics and time management skills. Organizational skills.

Growth and Community Manager

Future Females Novi Sad

As a brand ambassador I worked in event management and social media management.

⚫ Content creation 
⚫  Social media strategy
⚫  PPC Advertising
⚫  Email marketing
⚫  Event management

Brand Ambassador

Infinite Media Group

My responsibilities here were:

⚫  Creating content strategy and content development
⚫  Instagram marketing
⚫  Growth strategy

Social Media Marketing Intern

Just a regular guy with an irregular need to contribute to the world through developing unicorns 🦄.

Business-obsessed. Because businesses are tools that change the micro-environment. World change starts when small things start to change.  

⚫  Favorite area of management: communications (see my experience in the section down below). 
⚫  The most familiar with: LinkedIn and B2B sales. 
⚫  Open to learn: [everything else?] innovations and strategic management.

I love management theories [nerd alert 🤓].

Currently, I'm actively looking for innovation, strategic and startup management entry-level roles.  
You are recrutier? Let's chat and find out are we good fit 😉.

Besides my career aspects, I'm a social person (really). I love to exchange thoughts about philosophy, culture, and lifestyle with others + adore clubbing. 

 Sounds cool? I'm always up for a cup of coffee. Or for a drink, or two. Or for all-night partying....

Marko Rakic

AuthoredUp

I'm building a tool I needed (and couldn't find) when I started creating content on LinkedIn. 

✅ Post preview on multiple screens 
✅ Formatting and emoji picker
✅ Drafts and templates
✅ Scheduling 

+ a lot more features. Our roadmap is available on a website, and everyone can suggest new features and vote for the existing ones. :)

I'm a business co-founder, so I'm covering all stuff related to marketing, sales, and finance. 

Beta launched in July 2022. 
From July to March we had 7 releases.

Co-Founder

European Commission

Evaluating project proposals for Europen Innovation Council (EIC) Accelerator. 
EIC supports individual Small and Medium Enterprises (SMEs), in particular, Startups and spinout companies to develop and scale-up game-changing innovations.

Evaluating startups and projects funded by Horiozon2020 and Horizon Europe and cascade funding calls.

Subject Matter Expert

Institut za razvoj i inovacije

Developing project proposals
Collaborating with consortium members 
Developing SSH and gender aspects, advanced communication strategies and business models 

Two projects funded - one in Horizon2020 and one in Horizon Europe

Partner for European Projects

TalentKit

I believe that take-home assignments are the best way to test hard skills. 

So, I co-founded a platform that helps hiring managers and recruiters manage and evaluate them. 

I was working on marketing, sales, fundraising, and finance. Full stack business! 
But we made multiple first-time-founder mistakes, and we couldn't recover from them. 
(ask me more about that). :) 

We were supported by the Serbian Innovation Fund and Science and Technology Park in Belgrade.

Xcalibra Exchange

Chief Financial Officer

Safex Foundation

Developed an economic model and optimized mining functions for Safex blockchain.

Chief Economist

Balkaneum

Developed, implemented, and monitored day-to-day operations and processes 
Worked closely with HR, participated in 200+ interviews and skill assessments, and employed 50+ people throughout two years
Built and maintained relationships with all employees (30+ at peak), external partners from four countries, and vendors
Contributed to three blockchain/cryptocurrency projects, software and hardware, and managed the development of features. 
Upheld organization policies and standards, ensuring legislative and compliance regulations are followed

Chief Operations Officer

Fiscal Council Republic of Serbia

Economic Analyst

MonopolList

I became an editor-in-chief in a difficult period for the journal and faced many challenges due to frequent member changes, poor organizational structure and some financial difficulties. 

I worked closely with the editors, graphic designers, photographers and authors in order to rebrand magazine and deliver better content to our readers. My typical responsibilities included: supervising and coordinating work of all members, editing content, interviewing and hiring new members, taking responsibility for issues after publication. 

During my mandate, my team and I made huge turnover. We redesigned magazine, established new sector (Team for sale), redefined recruitment and selection process. Also, we organized panel discussion about economic growth in Serbia named „Whether We Are Facing a Lost Decade (2006-2016)?“ to celebrate 18th anniversary.  

Successes included: implementing new marketing and sales strategy (selling advertising space to Ernst and Young, Škola Intelektualnih veština, Equilibrio etc.), implementing new recruitment system (which increased number of members by 50%), upsurging in the number of readers, making a strong company framework in which students and business partners can work efficiently and effectively, both individually and collectively, and succeed for mutual benefit.

Editor-in-chief

Co-editior

Built a Chrome extension to grow your Linkedin organically. 🚀 Available for free 🤩 Trusted by 20.000+ users 🔥 I write about Linkedin insights, employee advocacy and building startup.

Not your typical startup story. ▶️

We were over a year in free beta. Bootstrapping. Investing 10,000 hours before seeing a dime. 
To make our lives even harder, we decided to adopt a no-cookie, no-automation policy (which means more time per feature + a ton of constraints). 

Whispers labelled our approach "insane." 🤯

And they were probably right. But we wanted to do it "the right way". Not to sell something we don't like, that doesn't work, or that is not complete. Right? 

So, what was our goal? To help people like us create content on LinkedIn and get the ROI of their content. After all, this is a professional business network. 

Like us = regular people, not just professional writers. 

And if you know anything about content creation here, you know it is hard. Despite the popular "it's a breeze" narrative. 

---

So, how did I end up working on AuthoredUp? By accident. 

My first startup didn't succeed.. and while trying to land some beta users on LinkedIn, I tried to create content and build awareness... 

Let's say it was... an experience. 💨💨💨

Before diving into the world of startups:

I was deeply interested in Austrian economic theory during my student days (the school of thought, not the nationality!). That changed, but my love for diving deep and understanding the "why" remains. And I read scientific articles for fun (not kidding).

In the startup scene, I've done everything. From leading large teams to managing multiple companies all at once. I even got a VQF license in Switzerland (a license for operating a crypto exchange under FINMA). 

But one thing remained constant: I was the go-to person to solve problems. ✅

Want to chat? 
Reach out at ivana@authoredup.com

Want to try out AuthoredUp?
Check the link under my profile.

taplio

The Battle

Marko Rakic

Ivana Todorovic

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