n3w Lab

n3w Lab is an innovation agency that enables brands to innovate when they are limited with their internal resources. We are a technology lab to grow and evolve new concepts. We provide technology enablement through product design, MVP deployment, system integration, and custom development. n3w Lab owns and manages several crowd-sourcing and system integration platforms.

Sr. Director of Solutions

Consultant; Technical Project Manager & Scrum Master

noda - a space for connected thinking

Strategic Advisor

FairWarning, Inc

FairWarning® is a leading provider of solutions that expand trust in mission-critical applications such as Salesforce, Electronic Health Records, and cloud-based applications. FairWarning® solutions empower businesses globally to grow their reputation with their customers, increase velocity in their business, and comply with complex federal and state privacy laws.

Solutions Executive

Over the last 10 years, I've had the privilege of initiating and enabling digital experiences across 140+ startups and fortune companies. At the intersection of product, marketing, and solutions engineering, I've  catalyzed underperforming business units to deliver top-line growth and led product innovation that increased organizational profitability. 

VERTICALS 
• Real Estate | Construction
• Healthcare | Pharma
• Finance | Capital Management
• Education
• Agriculture 
• Information Technology
• Retail | E-Commerce
• Hospitality | Entertainment
• Security

AREAS OF EXPERTISE
• SaaS, iPaaS, Integrations SME
• Governance Strategy 
• Automation Excellence
• New Venture Creation
• Digital Transformation
• Enterprise Implementation
• Technology Delivery & Adoption 

Please feel free to connect with me at mark@n3wlab.com

Mark Lombardi-Nelson

Blink Ops

Managing a team of Enterprise Sellers.
AE of the Year

Empowering teams to leverage automation to enhance their security posture through our security automation copilot and no-code/low-code workflows.

Director of Sales

Sumo Logic

FY23: Q1 - 212%, Q2 - 140%, Q4 - 107%; 135% for the year
FY22: President's Club, AE of the Year

Sumo Logic is a Cloud-Native Logging and Analytics Platform that empowers DevOps and Security Operations teams to centralize their machine data (logs, metrics, events), break down data silos, secure code faster, reduce MTTR/MRRI, and improve identification of malicious threats.

Senior Account Executive

Self Employed

• Consulted for start-up companies and Venture Capital firms on a variety of business and sales operations solutions for private clients.
• Developed go-to-market plan for cloud-based Ransomware Protection seed-funded start-up.
• Evaluated investment opportunities.

Independent Business Consultant

LiveAction - Network Performance Management

•	Lead team in revenue generation for 2019 calendar year.
•	Provide advising and support in sales and business operations to the Vice President of Sales, Chief Executive Officer, and Chief Strategy Officer, including organizing and leading quarterly business reviews, restructuring the sales forecasting process to improve accuracy and establish accountability, and leading weekly sales cadence calls. 
•	Spearheaded initiative to produce a tool that would enable the executive team, board of directors, and Venture Capital firm to objectively and accurately assess Sales Team performance and forecast sales revenue. 
▪	Collaborated with stakeholders to determine key performance indicators (KPI) and benchmarks. 
▪	Created a dashboard that gamified sales motions and reported data weekly to leadership, sales team, and VC firm.
▪	As a result, the Sales Team logged activities within SalesForce on a more consistent basis, producing a more accurate and predictable sales forecast over time; also enabled leadership to better assess employee performance and scale staff for future growth. 
▪	Final product highlighted for its exceptional results via a blog post created by the VC firm, attached below.

Regional Sales Manager

•	Lead a team of Account Executives responsible for selling into SMB and Mid-Market accounts and Sales Development Representatives responsible for pipeline generation.
•	Implemented policies to drive explosive growth, resulting in a 200%+ increase in pipeline generation.
•	Established the Mid-Market team, which added $250,000 in revenue with 1.5 FTE during its first quarter in existence. 
•	Provided advising and support to the Vice Presidents of Sales and Marketing around sales operations, introducing process improvements such as call scripts and email templates, and closing the feedback loop for lead generation.
•	Chaired task force to integrate Inside Sales and Account Management teams after Savvius Acquisition:
•	Monitored key program components, including performance around sales targets and commission plans, employee performance evaluations, and employee professional development.

Sales Manager

•	Responsible for US and EMEA lead generation and qualification. 
•	Led redesign of team structure and messaging to create a more effective team, which resulted in 2 FTE being able to complete the workload of 5 FTE.
•	Evaluated existing sales methods and operations, and introduced efficiencies such as producing more personalized client outreach.

Inside Sales Representative

Independent Strategies, LLC

•	Developed strategy for primary, general, and special election campaigns for various organizations, Political Action Committees (PAC), and candidates ranging from municipal to congressional. 
•	Assessed races for State House and State Senate in the I-4 region, and made recommendations for PAC support.
•	Designed collateral and media strategy and developed voter-targeting profiles.
•	Built and trained teams of volunteers and paid staff.
•	Evaluated the effectiveness of client campaigns and implemented changes for stronger election-day results.

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The Battle

Mark Lombardi-Nelson

Brian Goff

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