Mark Kilens

CEO and Co-founder of TACK ⛵️ & ClubPF ⚓️ | People-first GTM Champion

Mark Kilens is VP of Marketing at EasyLlama and Founder of TACK.

EasyLlama is an all-in-one compliance and learning platform that reduces human risk and increases team productivity across your entire workforce.

TACK modernizes how businesses go-to-market to create, capture, and convert demand into revenue using its proprietary People-first GTM Model. 

He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He oversaw Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

Before that he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.

Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. 

From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.

When he’s not working, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Go fast, take chances!

Chief Marketing Officer

Leading Airmeet’s global marketing team and working to advance the event-led growth movement across B2B.

Airmeet is the most customizable and immersive virtual and hybrid event platform for growing businesses. 

Exciting news to share. 

We’re looking for several RevOps, sales, and customer success professionals to join EasyLlama.

I’ve been with company for a year now and I can say for certain this is one of the best places I’ve ever worked.

Reminds me a lot of my early days at HubSpot.

Tons of exciting problems to evolve, a huge market, clear product market fit, and a customer base that loves the product and brand. 🦙 

Not to mention the amazing leadership team we’ve assembled over the last year. 🔥 

Plus I love our company values.

We’re looking for more people to DRIVE EasyLlama into our next phase of growth.

Doer
Resourceful
Impactful 
Valued Partners
Excellence-Obsessed

Head over to our careers page to see all the open roles and send me a DM if you think you’re a match for one and I’ll do my best to intro you to the recruiter. 

Here’s a preview of some of the jobs.

- Revenue Operations Manager
- Manager of Customer Success
- Several Account Execuitve roles

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Volkie Yelkovan

Visa

Global product marketing lead for Risk and Identity Solutions within Visa’s $9B Value Added Services business (2020-Present):
•	Executed demand campaigns in all five regions and globally, influenced 45% sales pipeline and increased deal sizes by 64%. 
•	Rebranded the portfolio of 40 plus products as Visa Protect and created a new holistic narrative adopted globally. 
•	Created new webpages adopted in 77 markets and a new LinkedIn page with 15k followers in less than a year.
•	Created and maintained one of the highest performing sales enablement repositories within the company powered by Highspot
•	Supported go to market of key solutions such as Visa Protect for Account-to-Account Payments, and next generation risk scoring models such as Visa Deep Authorization and Visa Provisioning Intelligence

Global product marketing lead for Innovation and Digital Partnerships (2022-2024):
•	Created new fintech and crypto focused websites, landmark crypto focused research, and awareness campaigns resulting in 19k page views, 70 inbound inquiries, and 1,100 social engagements.
•	Supported 2 top 1% podcasts covering fintech and blockchain thought leadership
•	Launched Visa Creator and Creator Commerce programs, receiving thousand+ applications worldwide
•	Led inaugural Crypto Hackathon with 700 applications
•	Created sales content for crypto linked cards and CDBC helping business achieve 110% revenue targets and 96% issuing logos 
•	Guided fintech’s within Fintech Fast Track Program with go to market expertise, created demand with LinkedIn campaigns. 

Global product marketing lead for Data Solutions (2020-2023):
•	Supported 25% YoY revenue growth with $4M incremental AANR focusing on key products such as Visa Analytics Platform, Visa Destination Insights and Merchant Search API with demand gen campaigns, feature launches, case studies, thought leadership, newsletter and events

Senior Director of Global Product and B2B Marketing

Matterport

•	Managed product marketing and GTM for company’s most important launch to date, Matterport for iPhone, bringing immersive 3D to more than 1 billion iOS devices in a completely virtual, shelter in place environment.
•	Increased SaaS accounts by 500% following the launch in less than 1 year breaking every single growth record for the company including key marketing metrics.
•	Managed a core GTM team, packaged and launched Matterport's first enterprise focused products and website in less than 3 months, resulting in key account wins and expansions within 1.5 months.
•       Laid out the foundations for developer program and Matterport for Android, unlocking the next biggest growth levers for the company.
•	Established competitive intelligence platform and governance in less than 2 months across the company, created the first battle cards complete with a slack channel and reporting functionality.
•	Drove growth initiatives for key verticals such as residential real estate, travel, and hospitality with high impact marketing campaigns (email, landing page, segmentation) and partnerships.
•	Managed customer facing and internal product communications ensuring customer awareness and organizational alignment.

Director of GTM and Product Marketing

realtor.com

•	Managed go to market activities across key business partners (marketing, product, sales, sales ops, support, and engineering) for timely and successful introduction of key branding and advertising products, ensuring organizational readiness to market, sell, fulfill and support 
•	Significantly exceeded core KPIs: sales revenue target by 17% and customer acquisition target by 25%, in less than 6 months.
•	Trained inside, field, event sales and support teams of more than 100 participants in locations nationwide and online.
•	Created 4 different beta groups to define market requirements and positioning strategies for new products, and to gain feedback on Proofs of Concepts
•	Designed a comprehensive retention strategy resulting in 12% increase in retention at the end of 6 months.
•	Successfully guided key GTM functions with insightful MRDs and strategic GTM Plans.
•	Created positioning and messaging framework that resonated with customers resulting in record demand and customer waitlists in some regions. 
•	Delivered talk tracks, email templates, one pagers, and pitch decks for inside, field and event sales teams increasing sales velocity and funnel conversion rates.

•	Managed B2B go to market activities leveraging HP’s core technology into more than 40 new market verticals and new use cases representing 200% growth for the business unit
•	Led sales enablement supporting 3 regional sales teams of 15 members with B2B lead generation, content creation and training 
•	Managed the launch (market requirements, product requirements, pricing, positioning, promotion) of a flagship product, which resulted in TAM expansion by 30%
•	Led cross functional teams in business development, channel and partner marketing working with over 25 companies of different sizes at worldwide locations
•	Improved market intelligence significantly through advanced web research, primary and secondary research studies and industry event attendance

Senior GTM and Product Marketing Manager

•	Managed the key PC services product representing 80% annual revenue of the business
•	Successfully led strategic partnerships with market leading companies resulting in improved product portfolio and 10% upsell
•	Cross functional team leadership in designing new product service models such as OPP and subscription to improve PC attach 
•	Drove key competitive insights for improved senior management decision making 
•	Created business plans for doubling the business revenue in less than 2 years

Senior Product Manager

•	Cross functional management of consumables marketing within HP's $6.5B Inkjet Supplies Business
•	Marketing lead on new business models which are highly successful subscription program and managed services
•	Led team for consumables design strategy resulting in favorable customer reviews and better channel placement 
•	Improved marketing research focused on small and medium businesses gaining key segmentation insights, paving the road for HP’s successful market expansion

Product Marketing Manager

•Defined and managed end-to-end new product launch for Retail Publishing Solutions (hardware, software, photo products) a $240M HP business, whose customers are world’s largest retailers such as Wal-Mart and Meijer in the US, Tesco and Boots in Europe, Kmart and Ted’s in Asia Pacific. 
•Coordinated go to market deliverables (product plans, region intro plans, messaging, product briefing sessions, PR plan, linkage to window GTM activities).
•Created and managed sales tools (sell-in slides, brochures, datasheet, battle card, case study, etc) for WW partners.
•Managed Corporate Price List activities for improved accuracy and WW consistency

Go to Market Manager

•	Managed customer satisfaction, quality and experiences throughout the R&D development life cycle for 21 different products
•	Consistently beat warranty goals with more than $24,000,000 in savings for future products
•	Created and managed project teams to improve customer experiences and business performance
•	Conducted more than 15 user research studies at WW locations and successfully influenced management using customer insights
•	Trained WW regional partners throughout 16 sessions with more than 100 participants

Technical Marketing Customer Satisfaction Program Manager 

•	Achieved $27,5M warranty savings by identifying top software field issues and driving fixes
•	Developed solution requirements and use cases based on customer insights and analysis
•	Led a cross functional team for text mining tools, which improved reporting accuracy by 23% 
•	Lead current product reporting

Technical Marketing SW Program Manager

B2B Product Marketing leader with global experiences at all sizes of technology companies, launched hundreds of products and features covering SaaS, advertising, marketing, software, service, technology licensing, hardware, and payments solutions. Managed cross functional teams of marketing, product, sales, customer success, support, engineering and delivery at WW locations. Consistently influenced customer centric and innovative product solutions by using actionable, prioritized customer, market, competitive and internal insights. Created and delivered high impact, world class MRDs, GTM Plans, sales enablement and training materials. Certified ABM strategist with a passion for everything demand gen and revenue marketing. Operates with an excellent balance of thinking and doing with a bias for action, customer obsession, ownership, passion, and persistence. Lifelong learner with online degrees from Harvard, MIT, and Wharton.

Senior Director Product Marketing

Leading a team of product marketers to grow B2B revenue for Visa's Innovation, Digital Partnerships, Fintech, Crypto, Risk, Identity, and Data Solutions in close collaboration with global and regional teams of product, marketing, and sales.

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Mark Kilens

Volkie Yelkovan

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The Battle

Mark Kilens

Volkie Yelkovan

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Engagements

Likes

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