Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

AJW Group

•	Design and implement internal communication strategies to boost employee engagement and 
         alignment with company goals/values.
•	Assist with internal event planning and delivery of communication to global audiences.
•	Create clear, compelling content across various digital channels ensuring consistent messaging. 
         Internally via company intranet, news articles, weekly global newsletters. Externally via monthly 
         enewsletters, blogs, social media posts, campaigns, and thought leadership content in industry 
         publications.
•	Partner with leadership to shape narratives, ensuring strategic initiatives resonate with internal and 
         external audiences. 
•	Draft and communicate crisis communication, IT security alerts, and HR policy awareness.
•	Leverage feedback mechanisms such as surveys and polls to improve communication 
         channels and engagement with employees and assist HR with surveys to gauge employee 
         satisfaction, 
        to aid employee retention.
•	Part of the team planning and delivering a new revenue generating group website and a group brand 
        refresh, ensuring loyalty to the brand identity, while moving with marketing and media trends to 
        promote business growth and stand-out visibility in the industry.

Communications Manager

•	Developed, edited, and proofread content for diverse industries, including IT/tech, finance, 
        insurance, gaming, tourism, hospitality, and retail.
•	Created SEO-driven copy to promote clients’ services, products, visibility, and engagement.
•	Partnered with clients to create training materials, policy documents, and promotional content.
•	Demonstrated strong writing and analytical skills to meet tight deadlines and deliver impactful 
        results.

Content Writer

•	Developed, edited, and proofread content for diverse industries, including IT/tech, finance, 
         insurance, gaming, tourism, hospitality, and retail.
•	Created SEO-driven copy to promote clients’ services, products, visibility, and engagement.
•	Partnered with clients to create training materials, policy documents, and promotional content.
•	Demonstrated strong writing and analytical skills to meet tight deadlines and deliver impactful 
        results.

Content Editor & Copywriter

Trish Sutton Studio of Drama and Dance - South Africa

•	Established and operated a successful performing arts program catering to diverse age groups 
         across the education sector, including special needs.
•	Directed all aspects of business operations, including administration, marketing, finance, and client 
         communication.
•	Designed and implemented educational programs and events, fostering engagement and skills 
        development.
•	Developed strong organisational and communication skills through collaboration with stakeholders 
        to ensure the program aligned with their educational strategy.

Owner and Administrator

Confident Communicator - South Africa

•	Designed and delivered customised communication training programs for individuals and corporate 
         teams.
•	Enhanced participants' public speaking, business & report writing, and presentation skills through 
         hands-on in-person coaching.
•	Provided practical guidance on linguistic clarity, effective speech techniques, and voice modulation.

Communication Facilitator

Edgars Stores (Edcon Retail Group) - South Africa

•	Managed staff training, recruitment, and performance evaluations, ensuring alignment with business objectives.
•	Facilitated communication initiatives to enhance employee engagement and productivity.
•	Oversaw internal events and functions, promoting a positive and collaborative workplace culture.

Human Resource Manager

Skilled communications specialist with extensive experience in internal and external communications, content writing/editing, and employee/customer engagement. Strong ability to develop and execute multi-channel communication strategies, create compelling narratives, and drive understanding of complex concepts. Adept at communicating with diverse global teams and collaborating across functions to deliver high-quality content in a fast-paced environment. My communication and writing skills are reinforced by my ability to demystify technical topics and inspire diverse audiences, while bringing energy, enthusiasm, and confidence to my team and workplace.

PERSONAL ATTRIBUTES
•	Self-starter with a passion for effective communication
•	Highly adaptable and skilled at navigating global, multicultural environments
•	Collaborative team player with strong interpersonal and networking abilities
•	Acute attention to detail, with a proven ability to manage multiple priorities effectively

AREAS OF EXPERTISE
•	External & internal communications 
•	Multi-channel communication 
•	Content creation, proofing, & editing
•	Employee engagement & crisis communicationss
•	Clear and compelling message delivery
•	Stakeholder relationship management
•	Reinforcement of company values & development of corporate culture via multiple channels
	
TECHNICAL SKILLS
•	Microsoft Office Suite, Google Workspace, Campaign Monitor, Canva, and Yodek Digital Signage.
•	HubSpot CRM

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Bruce Martin

Trish Sutton

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