Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

Your team is using ChatGPT for basic tasks, but you're stuck between "we should scale this" and "we have no idea how." After 11 AI implementations since 2020, I help companies bridge that exact gap.

Most businesses I work with are in the same place: they've proven AI can add value through small experiments, but they're overwhelmed by tool choices, can't measure ROI properly, and don't know how to integrate AI into their actual business processes without creating bigger problems.

Sound familiar? You're not alone. 80% of companies remain trapped in experimentation mode despite knowing AI is strategically important.

I specialize in taking companies from "AI experiments" to "AI that runs our business"—specifically for customer service operations.

My focus areas:
- Customer service chatbots that actually handle real inquiries (not just basic FAQs)
- Email automation that maintains your brand voice and handles complex requests
- Virtual assistants that integrate with your existing systems
- AI governance frameworks that prevent security disasters and compliance issues

My process starts with an AI Readiness Audit because I've learned that most implementation failures happen when companies skip the foundation work. We assess your current capabilities, identify your highest-impact opportunities, and build a realistic roadmap that fits your budget and timeline.

Why this matters: Instead of adding another AI tool to your stack that doesn't integrate with anything else, you get a strategic approach that solves real business problems and actually improves your operations.

If your company is ready to move beyond ChatGPT experiments but you're not sure what makes sense for your specific situation, let's have a conversation about your challenges.

The AI Readiness Audit typically uncovers 2-3 high-value opportunities that can demonstrate clear ROI within 90 days.

Joshua Stalder

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Bruce Martin

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