Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

Novigenix SA

Novigenix is a Swiss precision medicine company specialized in ImmunoTranscriptomic solutions for early detection of disease, development of novel therapeutics, and drug target discovery.

Strategic Partnerships

GetFueled

At GetFueled, we empower businesses in niche markets to overcome their unique challenges and achieve significant revenue growth. Our innovative solutions blend deep industry expertise with cutting-edge AI-driven sales strategies to build and sustain high-intent sales pipelines.

Founder & Managing Partner

InContext Consultancy Group

InContext is an extraordinary consulting firm that helps organizations and their people to be the best they possibly can be. Breathing life into your vision, rethinking your business, fueling growth, finding new ways and helping you to bring sustainable value to everyone in and around your company.

Director Serious Gaming Studio InContext

ScaleUpNation

Climate change, urbanization, population growth, and access to healthcare are among the great societal challenges of our time. At ScaleUpNation, we believe that these challenges are also major opportunities for innovative enterprises with “triple bottom line impact”. But only those ventures that scale will make a real difference.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴

👉🏻 Created an improved conversion funnel for a client in the software industry. My analysis of critical customer drop-off points resulted in a 5% increase in customer acquisition. 

👉🏻 Set up content based marketing conversion funnel to attract customers to the research and tooling developed by ScaleUpNation. 

👉🏻 Created internal manual on 'how to implement Metric that Matters' methodology within client organizations. 

👉🏻 Helped in building a churn prediction model for a client in the fitness industry which increased customer retention by 8%. My responsibilities on the project included writing project proposals, analyzing client data, conducting research and presenting our findings to the client.

𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁

👉🏻 Led a cross-functional team of 3 people to consolidate ScaleUpNation’s strategic knowledge on scaling success into a diagnostic software tool. Managed to successfully implement the tool with 205 clients. 

👉🏻 Created a methodology and CRM system to map the Dutch scale-up ecosystem. Further automated the identification of leads based on key-word analysis which resulted in an enormous uplift in the productivity of ScaleUpNation’s sales team.

Data driven Research Lead

👉🏻 Developed a social network-based model to measure organizational ambidexterity in client organizations based on the analysis of email meta-data. Further gathered and analyzed the data of six client organizations in the educational, healthcare, software and service sectors to develop and communicate recommendations on how they could implement the model.

👉🏻 Co-wrote an online publication about ambidexterity with Menno van Dijk and Jörgen Sandig.

Research Assistant

Accenture the Netherlands

Multinational advisory in strategy, consulting, digital, technology and operations.

👉🏻 Worked on systemizing the valuation process of financial products for a major client in the monetary sector. 

👉🏻 Decided to leave to work specifically with scaling companies to learn about the success factors of business models and business strategy in a more focused way.

Business Analyst

I'm Daan, and I'm on a mission to change the game for businesses by revolutionizing the way they sell and partner with customers. With a strong foundation in the intersection of creativity and business from my upbringing, I'm all about blazing unique trails and creating genuine value for my clients.

🎯 Let's cut to the chase: I'm a growth strategist with a data-driven business intelligence and a relentless drive to make a difference. Having worked with corporates, brands, and scale-ups across diverse sectors, I've developed strategic insights and a growth mindset that turns opportunities into reality.

🚀 Why am I so passionate about reshaping sales and partnerships? Well, I've seen how businesses often lose their way in the vast digital landscape, driven by big tech and digital advertising. But I believe that the real key to success lies in building authentic, long-lasting partnerships with customers and nurturing meaningful relationships.

🌟 Are you ready to take your business to new heights? Let's connect and explore how we can ignite your growth, transform your sales approach, and create lasting partnerships that truly matter.

📨 dbak@getfueled.io
📱 + 316 29 54 06 05

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