Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 | 𝗚𝗧𝗠, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁, 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 | 𝗙𝗶𝗻𝘁𝗲𝗰𝗵, 𝗣𝗿𝗼𝗽𝘁𝗲𝗰𝗵, 𝗙&𝗕

I’ve built and scaled businesses from scratch to $20𝗠+ 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 — across 𝗳𝗶𝗻𝘁𝗲𝗰𝗵, 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝘀.

My sweet spot? Owning the 0→1 𝗷𝗼𝘂𝗿𝗻𝗲𝘆: designing 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, launching 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, driving 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝘀𝗮𝗹𝗲𝘀, and building 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 that deliver.

I’ve led growth at both 𝗳𝗮𝘀𝘁-𝗽𝗮𝗰𝗲𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 (Enkash, OYO) and 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 (Regus, Hard Rock Cafe, Pizza Hut) — adapting to high-pressure, high-scale environments. My approach blends 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴, 𝗱𝗮𝘁𝗮-𝗯𝗮𝗰𝗸𝗲𝗱 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴, and a bias for action.

🚀 𝗖𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 Conwert.in — India’s first 𝗽𝗼𝘀𝘁𝗰𝗮𝗿𝗱-𝗮𝘀-𝗮-𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. We're helping lifestyle brands cut through digital noise and create 3–5𝗫 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 using a tangible, high-conversion medium. 
Think: offline + martech + personalization at scale.

𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

• 𝗦𝗰𝗮𝗹𝗲𝗱 𝗢𝗬𝗢 𝗪𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲𝘀 to 30,000+ seats & built a ₹40Cr+ pipeline in under 12 months

• 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗚𝗧𝗠 & 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that delivered 28%+ conversion rates

• 𝗕𝘂𝗶𝗹𝘁 𝗰𝗿𝗲𝗱𝗶𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 for India’s startup ecosystem at Enkash, unlocking 90% of the underwritten market

• Closed deals with 𝗖𝗫𝗢𝘀 𝗼𝗳 𝗔𝗽𝗽𝗹𝗲, 𝗕𝗹𝗼𝗼𝗺𝗯𝗲𝗿𝗴, 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗮𝗿𝗱, 𝗛𝗣, and more

• Built and led 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 across Product, Sales, Ops, and Finance

If you're hiring for 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁, 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀, 𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀, or building a category-defining company —
Let's talk.

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The Battle

Mark Borum

Siddhartha Modur

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