Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

Sharing unconventional startup insights while building a profitable tech company | CEO @ Roof AI

👋 Hey, thanks for stopping by.

If you're clicking on my profile for the first time, it's great to meet you!

— About me —

I'm a tech entrepreneur based in Montreal, enjoying life with my wife and our twin kids. 

Over the past 8 years, I've been dedicated to building my company, mostly away from the social media spotlight.

Lately, though, you might have noticed I've become more visible here.

— Why I'm here on LinkedIn —

I'm here to challenge the pervasive startup clichés that have dominated the online narrative since I embarked on this journey in 2015. 

The traditional playbook—launch, raise, scale, exit—hasn't changed much, and frankly, it's not a one-size-fits-all solution.

This approach didn't just fail me; it's also failed many peers and countless others who've reached out to me.

Following this outdated advice nearly cost me my company.

Enough was enough. A few months ago, I decided it was time for a change.


— How I can help you —

I've started to share the real story of building my tech company: the missteps, the hard-learned lessons, and the unfiltered, unpolished truth of it all.

By sharing my journey, I hope to provide an alternative to the conventional success narrative.

I want to highlight the realities of entrepreneurship—the long, hard, and often lonely road that few talk about.

My goal is for my experiences to help you navigate your path, perhaps even helping you craft your own playbook, free from the mistakes I made.


🔔 Follow me here as I share daily reflections and learnings, hoping they resonate and offer you the companionship and guidance I once sought.

💬 If my story speaks to you, or if you have any feedback or questions, my inbox is always open. I'd love to connect and learn from your journey as well.

taplio

The Battle

Mark Borum

Pierre Sabbagh

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