Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

Revenue Writer

Designing content road maps and strategies to meet reader intent. 
Running campaigns around community led content.
Conducting site audits to create snappier passages that drive conversions. 
Content designed to lead to revenue.
Services include: SEO, interview prep and strategy to get the audio and video clips you need, content strategy, creative content avenues, consulting on influencer campaigns and sales writing for affiliate and B2B sales.

Founder

SheBuysTravel

Multiple roles and responsibilities at TravelingMom (now She Buys Travel) including work in operations, content, influencer management, travel writing, PR outreach, project management, ad and social media implementation, and more.
- Analyzed content implement SERP strategy & SEO
- Content Inventory and Analysis including ideas for fresh, creative content and strategies for addressing gaps. 
- Looking at analytics and tracking how changes perform.
- A/B testing strategies and logging changes 
- Newsletter creation, strategy & measurement
- Project Management of campaigns, clients, and brand activations.In addition I work one on one with clients and project manage brand activations.  The editor of TravelingMom and I work very closely together to ensure that our content is performing properly, to identify areas for improvement, and to create and assign exciting new creative content. 
Over the past 12 years I have: 
Sold Twitter parties and social media blitzes. 
Worked with Executive Team to create content based around important topics in the travel industry. 
Run TravelingMom social accounts while managing a social team and implementing a social content calendar that complimented our editorial calendar. 
Managed sponsored Twitter parties from the proposal of panelists through recruitment and the party. Prepared reports to be submitted to brands and clients detailing results. 
Represented TravelingMom on press trips.
Attended team retreats to plan and improve the site. 
Assisted in the running of writer retreats at Walt Disney World and more.
Been the project manager on campaigns with Disney, VisitFlorida, Ford, Chevrolet, Allianz, Visit San Antonio, Techlicious, Hyatt, Michelin, Lenovo, CES, Alamo Europe, Jordan Tourism, Toyota, Vacation, RVshare, Travel Texas, Visit California, Marriott, Britax, Kaanapali, Visit Buena Park, REMFresh, Apparent Insurance, and more.

Content & SEO Specialist

Ringmaster Conversational Marketing

Connecting people is my passion. Setting someone up with a weekly podcast that shares their expertise and showcases leaders in their industry is my goal. We create shows for both relationships and content with ROI measures for both.
We provide a full-service weekly podcast production package that includes: 
- a full launch process with a consultative approach where we get to know your company, your goals, and set up the perfect podcast for you
- guest management and booking
- editing
- extensive show notes
- posting the episode and syndicated
- microclip video 
- social promotion
Optional add-ons for SEO-driven content, additional social, targeted ads and newsletter support. 
Let our team handle the behind-the-scenes and busy work while your voice reaches your target client.
Not sure about having your own podcast yet? We provide one on one coaching that will prepare you to be a better podcast guest. Topics we cover are using podcast guesting to drive revenue, how to get the most out of your guest podcast appearances, coaching you through mock interviews and providing feedback, and video snippets and examples for your one pager or about site page.
Freelance basis July 2023 on. Contact me via messages or email to chat or book directly on Calendly.

Connection Consultant

Creative sales-focused writer who covers travel, technology, automotive, business, and consumer goods. Personalized content development that accounts for SEO, customer voice, connection, and brand goals. My writing sells products and places. Utilizing a conversational approach and writing about products naturally in a way that spells out benefits clearly, readers turn into customers. Proven affiliate sales record on product posts. Skilled content repurposer. Need a technical webinar turned into 4 catchy articles that can reach a mainstream audience? I meet the readers where they are with content that answers their query.
Looking for a creative who can come up with some off-the-beaten-path content ideas? Let me wow you!
I take great pride in producing content that engages, tells a story, and delivers what the reader is looking for. Above all else, my content prompts people to take action whether it is buying a product, booking a trip, or implementing a strategy that I've broken down for clarity. Professional contract writer and freelancer for over 22 years. 
Services include:
- Project Management: Track record of taking a project from initial sales call to implementation and reporting outcomes. 
- Content Ideation
- Content Mapping
- SEO Optimization
- Creative Sales Writing and Product Roundups
- Travel Writing
- Influencer Campaign Management & Content Assignment
- Social Materials to Accompany Existing Content
- POV/Thought Leadership Business Articles 
- Podcast Episode Roundups, Listicles, and Accompanying Content
- LinkedIn Content 
- Trend Posts on Parallels Between Industries and Implementations including Predictions and supporting evidence
- Post Webinar content
- Course sales copy and accompanying content
- Public speaking: Giving engaging and interactive presentations on complex topics and making them accessible to all. 
- Creative Marketing that drives sales and measures results.

Freelance Writer

Java City

* Providing your hospital/campus/business dining locations with better coffee at a great price. 
* Maintaining, visiting, auditing, and growing all Texas accounts. 
* Locating new opportunities in both the aramark and trade world.
* Qualifying leads, meeting with prospects, and utilizing sales systems to streamline the process.
* Onboarding new accounts & providing existing accounts with refresh trainings. 
* Working with food service professionals to identify best coffee practices.
* Educating on our 3 brands JCX (for quick service/convenience store settings), Java City (brew & espresso solutions), and ecoGrounds (a sustainable, certified lineup of coffees)

Territory Sales Manager

Peet's Coffee & Tea

Maintained, trained, managed and sold to accounts with Guckenheimer, Unidine, Aramark, Nexdine, Compass Group, Restaurant Associates, Wolfgang Puck, Nexdine, SSP, Chartwells, as well as self ops and trade accounts. 
Managed wholesale accounts in 13 states, job requires 80% travel. Remote account manager based in VT and MA for CA company. Assisted in the training of new account managers. Set own schedule. Created monthly calendar, planned and coordinated travel as needed. Kept weekly phone/time report. Submitted weekly expenses.
Visited all locations quarterly to perform audits. Introduced new products and trends to increase sales at existing locations. Installed equipment and train staff on Peet’s standards at new locations. 
Found new prospects, conducted tastings, partnered with community organizations to participate in charity events. Attended trainings on equipment. Maintained certifications. Maintained relationships with key professional organizations. Represented the brand at trade shows and conferences.
Tracked account financials. Created plans for those whose sales are down vs. LY and go on site to create brand awareness and increased sales.

Account Sales Manager- Northeast/Midwest

Management

Starbucks Coffee Company

Barista- Management roles in stores in MA &amp; TX

Creating content that convert$. Inserting strategy into podcasting & guest appearances.

I love to write - mostly because I like to ask questions and solve problems. Tunneling into the why behind the ask is exciting! 

✴️ What does the customer/reader really need to know? 
✴️ Why are they looking for this solution now? 
✴️ Does the content serve them? 
✴️ What else do they need to have a complete answer? 
✴️ What questions does the first one set off in the series of dominoes? 
✴️ Why did they leave the site? Can I identify the reason?  
✴️ Can I tweak 3 things to drive more clicks to a product placement or affiliate link? 

Having the opportunity to work across industries, roles and with both corporations and startups has helped me to develop a global view. It's also allowed me to draw connections and correlations across topics. 
Some of my best skills are: 
✴️ SEO and Content Development with an emphasis on creative options and articles
✴️ Technical SEO - Seeing a sites performance and SERP improve after solving seemingly "small" things is rewarding. 
✴️ Sales writing - writing to both B2C audiences with affiliate travel site sales goals and to B2B sales prospects has sharpened my sales storytelling
✴️ Account management & Project Management - I love details and pride myself on anticipating things before they come up. 
✴️ Influencer campaigns and management - from creating a content direction to selecting influencers and handling budget and negotiations I've done it all. I follow the campaign through to deliverables being promoted and reporting on results. 
✴️ Promoting and repurposing content. From video to written to podcasts I can map content, find gaps that podcast questions could fill, and promote the resulting content to your audience. 
✴️ Working to identify ICPs and consulting on strategies you're using to reach customers from both a sales and content perspective.
✴️ Out of the box thinking and creativity 
✴️Love spreadsheets & analytics- it's an obsession.

If I'm being honest I've been working on these skills: 
✴️ I'm a chronic multitasker. Things get done but my brain does its best work when I can take a "break" by different tasks in chunks as inspiration hits.
✴️ As a problem solver who wants to help I sometimes have to stifle the enthusiasm to jump in and brainstorm. I've gotten better over the years at staying on track and knowing when someone wants that type of assistance. 
✴️ Spatial models are not my thing. If you need me to fit 40 blocks of different shapes together into a 3D cube we're both going to leave frustrated. 

I LOVE chatting with people and meeting new connections. Feel free to message if you'd like to talk!

taplio

The Battle

Mark Borum

Nasreen Stump

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