Nift

The Gratitude Flywheel – Reshaping how people discover and engage with brands.

Partnerships

Sell Grow Repeat

On a mission to help founder led sales organizations, early stage companies, and digital entrepreneurs build sales processes and strategies that work.

Some recent successes:

- From 5% to 40% close rate in 3-months
- 40% increase in revenue in 2-months 
- First 1K customers in 6-months
- From $80K to $2M+ ARR

💪🏻 Let's work together!

Founder

TalentSheets

More than 490+ marketers and founders use TalentSheets to manage and support their influencer marketing efforts.

The first influencer platform that layers on top of Google, turning Google Drive into your own personalized influencer marketing database. All without changing your current workflow or costing you a fortune.

Co-Founder

LOOM CLUB

A neighborhood club where a community of locals exercise, co-work, and socialize under one roof. 

Re-imagining community & wellness for a changing world.

Investor

Plei, Inc

Plei is the largest pickup soccer platform & organizer in the United States, boasting more than:

- 180,000+ soccer players on the Plei App
- 40,000+ games hosted on the Plei App as of Aug '23 (30,000+ in 2023 Alone)
- Partnerships with 130+ sports facilities across 15 U.S. cities

Teachable

Director Of Business Development

Fullscreen

Fullscreen empowers talent and brands to build and monetize highly engaged, social-first audiences through best-in-class strategy, creative services and technology.  Our company is a global leader in social-first entertainment experiences and services for the world’s top talent, digital influencers, brands and avid fans.   
 
For our talent and digital influencer partners, we provide a range of services and tools that include talent management, multi-platform content optimization, brand partnerships, live touring, consumer products, and a powerful consumer-facing technology platform that provides affinity brands, talent and influencers with websites, online stores, fan clubs and social optimization tools to help them seamlessly analyze data and create meaningful relationships with fans. 
 
For our brand partners, we work with marketers who are looking to engage valuable, elusive youth audiences on social platforms through original entertainment, influencer marketing, multi-platform social content, organic and paid distribution, live events, and targeted media.  We have offices in Los Angeles, New York, and Atlanta.

VP Sales and Marketing

Reelio

- Founder with a strong focus on sales & marketing
- Built and managed cross-departmental teams for goal and process alignment that continue to provide stellar relationships and results for our clients.
- Drove company from ideation and pre-revenue to annual 8-figures 
- Sold into key accounts, such as, Estée Lauder, Unilever, Colgate-Palmolive, & Dunkin' Donuts without pre-existing relationships
- Liaison between market demands and product development in order to better shape product roadmap
- Built an outsourced SDR org to deliver 11X ROI on cost
- Drove company to successful acquisition

Co-founder & VP, Sales & Marketing (ACQUIRED)

Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

The hits keep coming. Nift has once again been named to the Deloitte Technology Fast 500™.

One of North America’s fastest-growing technology companies, driven by 731% revenue growth over the past three years. 💪

[Full release in comments]

For the first time, the people who own the transaction are also becoming the most powerful media owners in the room. 

Walmart, Target, Kroger, Instacart, Uber, DoorDash… they have carts, orders,  identities, and now the media dollars.

Everyone’s hyped about retail media racing toward ~$100B. The more interesting question is: what happens when every “ad opportunity” is attached to a logged-in, paying customer?

The space is still relatively new, but its month-over-month rate of change can give you whiplash. If you still think commerce media is “sponsored products on a retailer’s site,” you’re already behind.

This is fast becoming the default way brands buy performance media:
closer to the transaction, closer to the customer, closer to actual revenue.

And the tension no one wants to talk about? there’s a ceiling on how many ads you can jam into an app, a feed, or a checkout flow before users tap out.

So the next phase isn’t “more ads.” It’s:

– Turning high-intent moments into value, not noise
– Growing yield per user without torching the experience
– Bringing in non-endemic dollars w/out turning into Times Square

The players who solve that balance — retailers, apps, BNPLs, streamers — will own the next decade of advertising. 

Everyone else will be arguing about CPMs while their users quietly churn.

Open article: Retail media ad spend will reach over $100B by 2027 by emarketer.com

Retail media ad spend will reach over $100B by 2027

Big milestone for us at Nift: we’re continuing our expansion in the UK with another phenomenal partner.

When Nift started, the idea was simple– help people discover great brands through gifts that actually feel good to receive. Watching that idea grow from a handful of partners in the U.S. to working with some of the biggest consumer apps in the world… that’s been surreal.

This latest addition to our UK partner ecosystem is a reminder of how far the team has taken this. 

New markets, new partners, and the same belief that there’s a better way for brands and consumers to connect than another interruptive ad.

I’m incredibly proud of what we’re building and even more excited for what opening up the UK unlocks next.

We’re pleased to share that Nift is partnering with Clearpay (Afterpay) as we expand into the UK.

Through this partnership, Clearpay customers will receive thoughtful thank-you gifts at meaningful moments in their journey—helping them discover brands they’ll love, while giving Clearpay a way to generate incremental revenue without interrupting the experience.

It also offers brands a more thoughtful path to reaching new audiences, rooted in relevance and choice rather than disruption.

We’re grateful to be partnering with Clearpay and look forward to what we’ll build together. 💪 

 🔗 Full announcement:  https://lnkd.in/gP4eRDNF

Press X to Market

We help B2B SaaS startups get to message-market fit by upgrading their messaging and nailing their GTM foundations

We're Not Marketers 💀

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.

Co Host

BizDev Labs

BizDev Labs is a GTM agency for B2B SaaS startups. We’re putting a spin on the traditional go-to-market model to help startups generate more revenue faster. Through the new way of B2B Growth, we refine your outbound playbook, repurpose and repackage your content, and find customer insights for better product market fit.

Product Marketing Lead

Product Marketing Advisor

Sherweb

Sherweb is a one of the leading cloud service provider in Canada and is the easiest cloud marketplace for managed service providers (MSP). I was responsible of one of their internal IP software called Office Protect. This Microsoft 365 add-on say goodbye to complicated portals, clunky PowerShell scripts and never-ending logs monitoring. I helped around the product strategy, demand generation, market insights, positioning and messaging. Some of my tasks were:

-Create the product's marketing plan, including measurable targets and tactics;
-Coordinate the relationship with sales, and ensure the achievement of partner recruiting objectives
-Translate product specifications into benefits for users and vendors across multiple channels.
-Become the reference person regarding competition;
-Establish the positioning of the product and the marketing strategy relating to it;
-Produce detailed marketing plans & perform competitive intelligence
-Ensure the creation of tools for Sales and marketing documents;
-Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of its product in the market;

Product Marketing Manager

Allswealth

Allswealth is a financial planning software for Canadians build by Canadians. This Fintech startup believe financial planning should be accessible to everyone. They want you to live the life you want by providing you with the tools to balance your financial needs and wants for today and tomorrow. I joined Allswealth as a fractional CMO because I was greatly interested by the industry and I helped them with a handful of marketing tasks such as overall strategies, copywriting, PPC, product marketing, SEO, and customer interviews. We also collaborated on a research project at the Wilfrid Laurier University on doing a market research on the Fintech. This was part of trying to achieve PMF (product market fit).

Product Marketing Consultant

V2 Cloud

V2 Cloud is a DaaS (Desktop as a Service) software used by employees, students or clients deployed in less than 20 minutes. I was the first marketing hired and employee #9 in this B2B tech startup. I was wearing a lot of different hats but later on I was mainly focused on product marketing/design of V2 Cloud. Some of my accomplishments are:

-Promoted within 12 months for helping achieve an annual lead growth of 562%
-Developed and managed an affiliate program targeting tech blogs to write about us
and build-out an automatic process to gather reviews of our product
-Collaborated with our development team to launch over 25 features in 12 months based on
customer suggestions on our product feedback board (Canny)
-Interviewed over 20 customers to learn more about their businesses and how
they discovered/used V2 Cloud
-Set specific marketing goals that align with the overall direction and business goals
-Set a strong focus on SEO that increased our traffic by 900% within two years

Head of Marketing

Growth Marketer

Syneos Health

Syneos Health is a clinical trial company for phase 3 drugs. During this internship, I was supporting the marketing manager to making sure we were able to recruit enough participants for the clinical trial. Leveraging different channel of communication, I was able to help in the rebranding efforts of this pharmaceutical company and was in charge of the different social communities of Miami, Toronto & Quebec City.

Multimedia & Advertising Coordinator

Netleaf

Netleaf is a SEO agency for small and midsize businesses. I did my internship there and learned all of the basic of SEO and was able to do some work around two of the agency clients. I wrote a few articles, learned search optimization best practices, and discovered WordPress.

SEO Trainee

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

Gab Bujold 💀

Who actually owns the website? Product Marketing or SEO?

When BX Studio reached out to collab, we knew We're Not Marketers 💀 had to settle this once and for all.

Every team agrees the website matters. 
Almost no one agrees on who should control it.

It's time to break down the tension:

→ Who controls the story?
→ Who drives visibility?
→ How do you build a site that actually performs?

I've been on both sides of this fight: 
Worked on dozens of websites. Built SEO strategies. 
Written positioning that never saw the light of day because "it's not optimized."

This conversation is long overdue.

Expect hot takes, bold picks, and plenty of tangents.

The lineup:

One side: PMMs fighting for the narrative ✨
Other side: SEO experts living in the data  🔧

November 19th | 2:00pm EST
PS. This might get spicy 🌶️

Link to register in the comments 👇

Messaging + message testing for B2B SaaS | Co-host at We’re Not Marketers

You know what's worse than launching a feature as a PMM?

Explaining the same damn feature 47 times across Slack, email, and "quick syncs"

While Sales doesn't get it
Product keeps changing scope
And Marketing wants "just one more asset"

Meanwhile you're drowning in context switching and everyone's asking when the enablement doc is ready

(It's been ready. They just won't read it because it's a 10-page PDF that puts people to sleep)

This is the reality of being a PMM in 2025

But there’s a secret way that I’ve been using to make recurring product marketing tasks, sucks wayyyy less.

It’s a demo automation suite called Guideflow, and today they are launching their 2.0 version

I’m working with them, but my recommendation is truthful 👀 🙏

Q4 is kicking all of our asses, we need a break

But I won’t tell you how, I’ll show you instead 📺


With Guideflow, I can:

✔️ Turn any feature into an interactive demo in under 2 minutes

✔️ Stop the endless context switching and make feature launches actually stick 

✔️ Use AI to auto-customize demos for different stakeholders (sales, product, whoever needs it)

What’s not to love? 


This is what differentiate a great feature launch, than one that everyone ignore

It’s all about making them interactive

Check out Guideflow in the comments 👇

taplio

The Battle

Mark Borum

Gab Bujold 💀

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taplio

The Battle

Mark Borum

Gab Bujold 💀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Borum's LinkedIn Performance

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