I'll cold call for you.

Try me out for £1,000.

30-50 conversations with your target market.

I'll provide the list, mobile numbers, and reporting.

All I need to know is the problems you solve, who you solve them for, and why they'd be motivated to solve them.

If it goes well, we keep working together.

If not, you walk away.

Mark Bangs

“Just pick up the phone to grow your business.”

It’s ok advice, but it misses most of what actually makes outbound work.

Before a single dial happens, you need to:

- Build a quality list without Sales Nav sprinkling in Yoga Instructors and Chemistry Professors

- Find reliable data that isn't full of wrong numbers

- Set up a CRM so you can stay on top of tasks

- Choose and configure a dialler so you're not manually calling everything

- Write and refine messaging that doesn't make you sound like a call centre in Bangalore

- Track follow ups (it takes us 4.2 dial attempts on avg to get a conversation with someone)

- Work the list consistently

That’s a big ask for a founder who’s already wearing five hats.

What usually happens is this:

A few good sessions, a few missed ones, and that non-negotiable “prospecting time” ends up being quietly removed from the calendar.

At that point, most revert back to relying on referrals or inbound,  neither of which are scaleable or consistent.

The truth is, cold calling works.

But it only works when it’s done systematically, every day, at volume, by people who live and breathe it.

That’s why founders outsource it.

Not because they can’t do it but because it's a ballache.

I book qualified meetings for founders and MDs 📞

Spoke with a company recently who said they don’t cold call as they know everyone in their market. 

Yet I routinely see their MD twerking on every teenager's post to get their super secret AI prompt or n8n workflow for lead gen.

Maybe he just didn't like me.

Or he’d spoken with Céan.

That’s more likely.

🚨 Comment "BRO" to boost my reach. 🚨

If your outbound sales efforts aren’t landing, it might not be your pitch or your people.

It might be your list.

If you’re calling people who don’t feel the pain you solve, or who aren’t motivated to fix it, you’re probably wasting time and money.

Before you invest in outsourcing or hiring salespeople, make sure you know your target market inside and out.

If you don’t, that’s fine.

Just recognise that your goal shifts from selling to learning.

Use outbound to validate your assumptions.

Every “no,” “maybe,” and “tell me more” gives you clues about your market.

The wrong list makes sales impossible.

The right list allows you to learn exactly what matters to your ICP, what questions/objections they're likely to raise, and ultimately what will motivate them to spend money with you.

LinkedIn engagement ≠ quality service

Instead of paying someone to do your outbound sales because their posts get loads of likes and comments, think about:

1. What are their clients saying about them?
(If anything)

2. How many will actually vouch for them?
(We can point to several)

3. What is their overall retention rate?
(Ours is 92.3%)

The "fractional SDR" space is getting more popular as people realise they can just post selfies on LinkedIn and work for themselves.

It's important to vet these people and ask what kind of results their clients are seeing.

If you've got monkeys dialling for you, don't be surprised if it ends up being a banana skin for your business (yeah I know, terrible...)

🙈

The list is the foundation of any outbound campaign.

If the list isn't right, everything else falls apart.

You can have great messaging delivered expertly, but it's all for nought you’re not speaking to the right people.

By “the right people,” I mean those who actually have the problem you solve, and who are motivated to solve it.

This is why clarity on your ICP isn’t optional.

If you’re not clear on who you help and why, you’re probably not ready to hire an outsourced sales agency.

And hiring internally could be disastrous.

That said, outbound can still play a role in finding that clarity.

If you have a working hypothesis of who your ICP is and what your value proposition might be, cold calling is the fastest way to test it.

Every conversation is a data point.

Every objection, question, or nugget of feedback helps you refine your message and/or targeting

By having live conversations you’ll very quickly know whether to pivot or double down.

I'd never do "brand partnership" posts.

Mainly cos I never get asked.

Researching prospects before cold calling can be a waste of time.

Hypothetical A:

+ 6 hours of dialling time
+ 5 mins of research per call
+ 2 min avg. call duration
= 51 dials (assuming you don't eat, drink, or pee)

15% connect rate = 8 connects
80% connect to conversation rate = 6 conversations

Hypothetical B:

+ 6 hours of dialling time
+ 2 min avg. call duration
= 180 dials

15% connect rate = 27 connects
65% connect to conversation rate = 18 conversations

So for all you hyper-personalisation "warm call" advocates, a genuine question:

Is the quality of your 6 conversations higher enough than my 18 conversations to justify having 1/3 as many?

Could it make more sense to build a list and go after it with a relevant message?

WhiteBox

As a writer and blogger at Whitebox Media, I am responsible for creating engaging and informative content that resonates with our diverse audience. My role involves:

Content Creation: Writing articles, blog posts, and other forms of content on various topics, ensuring they are well-researched, accurate, and compelling.
Research: Conducting thorough research to gather relevant information and insights, supporting the development of high-quality content.
Editing and Proofreading: Reviewing and refining content to ensure clarity, coherence, and grammatical accuracy, maintaining a high standard of quality.

Blogger

BT Institute of Business and Technology

Offered comprehensive tutoring services to French-speaking students seeking to enhance and master their English language abilities.

Language Consultant

Ministère des Affaires étrangères français

Completed precise translations of official documents with correct words and phrasing to meet legal standards
Developed strategies to perform accurate and consistent translations

French Translator

Ministry of Education, Ghana

Tracked and followed up on requests, and identified those which are highly important and require immediate attention by the French secretariat of the ministry 
•Drafted a partnership proposal between the secretariat and the Canadian High Commission in Ghana 
•Aided in translating official documents of the French secretariat (Fr<>Eng)

Associate

National Union of Ghana Students (NUGS)

Conducted the daily research activities of the Union and helped in organising projects such as The NUGS Special Project and NUGs Educational Town hall meeting. Also assisted in translating official documents of the Union into French.

Research Assistant

Ghanata Senior High School 

Student Library Assistant

Y'ello,
I am a professional translator, interpreter, and subtitler dedicated to helping people and organizations communicate effectively across different languages and cultures. With extensive experience in translating, and interpreting various types of documents, I am well-versed in the complexities and challenges of this field.

I strive to provide accurate, high-quality, and timely services. My work has spanned across notable clients, including:

- Ministry of Foreign Affairs and Cooperation, Benin
- Ministry of Education, Ghana
- UNESCO Ghana
- National Union of Ghana Students

In addition to my translation and interpretation skills, I have significant experience in subtitling, having worked on various projects that require precise and culturally sensitive translations. Currently, I am interning as a writer at Whitebox Media, where I am honing my skills in content creation and media communication.

I am passionate about public service and environmental sustainability. I actively participate in environmental activities and climate action initiatives, aiming to contribute to a more sustainable future. My theoretical knowledge in International Relations, Business Law, and Economics, acquired through short courses while majoring in Translation, further enriches my professional profile.

I am a dynamic, proactive, and highly communicative individual who is always eager to learn and grow. If you are looking for a reliable and competent translator, subtitler and interpreter who can help you break language barriers and achieve your communication goals, I would love to connect with you and discuss your work. Please send me a message here 😊

I value regular communication and feedback, so let’s keep in touch! 🤝🏽

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The Battle

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Ishmael Cullan Adu

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The Battle

Mark Bangs

Ishmael Cullan Adu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Bangs's LinkedIn Performance

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