I'll cold call for you.

Try me out for £1,000.

30-50 conversations with your target market.

I'll provide the list, mobile numbers, and reporting.

All I need to know is the problems you solve, who you solve them for, and why they'd be motivated to solve them.

If it goes well, we keep working together.

If not, you walk away.

Mark Bangs

“Just pick up the phone to grow your business.”

It’s ok advice, but it misses most of what actually makes outbound work.

Before a single dial happens, you need to:

- Build a quality list without Sales Nav sprinkling in Yoga Instructors and Chemistry Professors

- Find reliable data that isn't full of wrong numbers

- Set up a CRM so you can stay on top of tasks

- Choose and configure a dialler so you're not manually calling everything

- Write and refine messaging that doesn't make you sound like a call centre in Bangalore

- Track follow ups (it takes us 4.2 dial attempts on avg to get a conversation with someone)

- Work the list consistently

That’s a big ask for a founder who’s already wearing five hats.

What usually happens is this:

A few good sessions, a few missed ones, and that non-negotiable “prospecting time” ends up being quietly removed from the calendar.

At that point, most revert back to relying on referrals or inbound,  neither of which are scaleable or consistent.

The truth is, cold calling works.

But it only works when it’s done systematically, every day, at volume, by people who live and breathe it.

That’s why founders outsource it.

Not because they can’t do it but because it's a ballache.

I book qualified meetings for founders and MDs 📞

Spoke with a company recently who said they don’t cold call as they know everyone in their market. 

Yet I routinely see their MD twerking on every teenager's post to get their super secret AI prompt or n8n workflow for lead gen.

Maybe he just didn't like me.

Or he’d spoken with Céan.

That’s more likely.

🚨 Comment "BRO" to boost my reach. 🚨

If your outbound sales efforts aren’t landing, it might not be your pitch or your people.

It might be your list.

If you’re calling people who don’t feel the pain you solve, or who aren’t motivated to fix it, you’re probably wasting time and money.

Before you invest in outsourcing or hiring salespeople, make sure you know your target market inside and out.

If you don’t, that’s fine.

Just recognise that your goal shifts from selling to learning.

Use outbound to validate your assumptions.

Every “no,” “maybe,” and “tell me more” gives you clues about your market.

The wrong list makes sales impossible.

The right list allows you to learn exactly what matters to your ICP, what questions/objections they're likely to raise, and ultimately what will motivate them to spend money with you.

LinkedIn engagement ≠ quality service

Instead of paying someone to do your outbound sales because their posts get loads of likes and comments, think about:

1. What are their clients saying about them?
(If anything)

2. How many will actually vouch for them?
(We can point to several)

3. What is their overall retention rate?
(Ours is 92.3%)

The "fractional SDR" space is getting more popular as people realise they can just post selfies on LinkedIn and work for themselves.

It's important to vet these people and ask what kind of results their clients are seeing.

If you've got monkeys dialling for you, don't be surprised if it ends up being a banana skin for your business (yeah I know, terrible...)

🙈

The list is the foundation of any outbound campaign.

If the list isn't right, everything else falls apart.

You can have great messaging delivered expertly, but it's all for nought you’re not speaking to the right people.

By “the right people,” I mean those who actually have the problem you solve, and who are motivated to solve it.

This is why clarity on your ICP isn’t optional.

If you’re not clear on who you help and why, you’re probably not ready to hire an outsourced sales agency.

And hiring internally could be disastrous.

That said, outbound can still play a role in finding that clarity.

If you have a working hypothesis of who your ICP is and what your value proposition might be, cold calling is the fastest way to test it.

Every conversation is a data point.

Every objection, question, or nugget of feedback helps you refine your message and/or targeting

By having live conversations you’ll very quickly know whether to pivot or double down.

I'd never do "brand partnership" posts.

Mainly cos I never get asked.

Researching prospects before cold calling can be a waste of time.

Hypothetical A:

+ 6 hours of dialling time
+ 5 mins of research per call
+ 2 min avg. call duration
= 51 dials (assuming you don't eat, drink, or pee)

15% connect rate = 8 connects
80% connect to conversation rate = 6 conversations

Hypothetical B:

+ 6 hours of dialling time
+ 2 min avg. call duration
= 180 dials

15% connect rate = 27 connects
65% connect to conversation rate = 18 conversations

So for all you hyper-personalisation "warm call" advocates, a genuine question:

Is the quality of your 6 conversations higher enough than my 18 conversations to justify having 1/3 as many?

Could it make more sense to build a list and go after it with a relevant message?

DDOGC Consultant Solutions

Professional and Personal Development Coach 

Managing Director

Duquesa D. Dean Group of Companies

Certified Trainer, Speaker & Career Coach with The John Maxwell Group
Small Business Support - Branding, Policies, Procedures, Virtual Assistants
Employee Engagement 
Leadership Development
Sales Training 
Customer Service Training
Mystery Shopping
Corporate Team Building

Managing Director & CEO

Duquesa D Dean 

Professional and Personal Development Coach

CIBC FirstCaribbean International Bank

Manager, Customer Experience

Kerzner International

Director of Recreation and Concierge Services, The Cove & Reef Atlantis

Director, Quality Assurance

Kerzner International Bahamas Ltd.

General Manager - Retail Division

The Royal Bank of Scotland

Manager, Treasury and Client Services

Royal Bank of Scotland

Manager, Treasury

Empowering Women. Elevating Businesses. Transforming Lives.

As a Leadership & Strategy Coach, I help businesses boost employee productivity, foster an engaged workforce, and increase profits through impactful Customer Service, Leadership, Branding, and Strategy Training. 

I’ve had the privilege of working with top organizations in The Bahamas, including The Central Bank of the Bahamas, Baha Mar, Deltec Bank & Trust, BAF Financial, Going Places Travel, The Bahamas Development Bank, Bahamas Welding & Fire, Comfort Suites, Nassau Airport Development Company, Baker's Bay, and more.

Beyond the boardroom, my passion lies in empowering women to reclaim their power. Through my web-based show and magazine, The Evolving Woman, I inspire women to break boundaries, overcome limitations, and confidently pursue their dreams. 

As an author, my book The Evolving Woman: A 21-Day Devotional guides women through personal growth, helping them release past trauma, unlock their inner strength, and create lives they love.  Read it here: https://www.amazon.com/Evolving-Woman-Start-Living-Apologizing/dp/0578757435

But my journey didn’t start with success. I vividly remember sitting on my bathroom floor at 30, feeling hopeless and lost. 

Back then, I was living on autopilot—until I found a mentor who helped me rebuild my life. I focused on redefining my personal brand, expanding my knowledge, and surrounding myself with the right people. That transformation became the foundation of my life’s work.

Today, I help professional women, entrepreneurs, and creatives who feel stuck to:

- Discover a deeper sense of purpose
- Create & execute action plans
- Break free from self-imposed limits
- Experience authentic joy

I’ve invested deeply in my growth, earning certifications that allow me to support others in overcoming fear, embracing courage, and achieving their goals. 

Whether you're a business looking to inspire your team or a woman ready to evolve—I’m here to help you thrive.

Let’s connect and start your transformation.

🔗 Follow me on Facebook at https://www.facebook.com/duquesaddean
🔗 YouTube at https://www.youtube.com/@duquesadean8011

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The Battle

Mark Bangs

Duquesa D Dean

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taplio

The Battle

Mark Bangs

Duquesa D Dean

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Bangs's LinkedIn Performance

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