I'll cold call for you.

Try me out for £1,000.

30-50 conversations with your target market.

I'll provide the list, mobile numbers, and reporting.

All I need to know is the problems you solve, who you solve them for, and why they'd be motivated to solve them.

If it goes well, we keep working together.

If not, you walk away.

Mark Bangs

“Just pick up the phone to grow your business.”

It’s ok advice, but it misses most of what actually makes outbound work.

Before a single dial happens, you need to:

- Build a quality list without Sales Nav sprinkling in Yoga Instructors and Chemistry Professors

- Find reliable data that isn't full of wrong numbers

- Set up a CRM so you can stay on top of tasks

- Choose and configure a dialler so you're not manually calling everything

- Write and refine messaging that doesn't make you sound like a call centre in Bangalore

- Track follow ups (it takes us 4.2 dial attempts on avg to get a conversation with someone)

- Work the list consistently

That’s a big ask for a founder who’s already wearing five hats.

What usually happens is this:

A few good sessions, a few missed ones, and that non-negotiable “prospecting time” ends up being quietly removed from the calendar.

At that point, most revert back to relying on referrals or inbound,  neither of which are scaleable or consistent.

The truth is, cold calling works.

But it only works when it’s done systematically, every day, at volume, by people who live and breathe it.

That’s why founders outsource it.

Not because they can’t do it but because it's a ballache.

I book qualified meetings for founders and MDs 📞

Spoke with a company recently who said they don’t cold call as they know everyone in their market. 

Yet I routinely see their MD twerking on every teenager's post to get their super secret AI prompt or n8n workflow for lead gen.

Maybe he just didn't like me.

Or he’d spoken with Céan.

That’s more likely.

🚨 Comment "BRO" to boost my reach. 🚨

If your outbound sales efforts aren’t landing, it might not be your pitch or your people.

It might be your list.

If you’re calling people who don’t feel the pain you solve, or who aren’t motivated to fix it, you’re probably wasting time and money.

Before you invest in outsourcing or hiring salespeople, make sure you know your target market inside and out.

If you don’t, that’s fine.

Just recognise that your goal shifts from selling to learning.

Use outbound to validate your assumptions.

Every “no,” “maybe,” and “tell me more” gives you clues about your market.

The wrong list makes sales impossible.

The right list allows you to learn exactly what matters to your ICP, what questions/objections they're likely to raise, and ultimately what will motivate them to spend money with you.

LinkedIn engagement ≠ quality service

Instead of paying someone to do your outbound sales because their posts get loads of likes and comments, think about:

1. What are their clients saying about them?
(If anything)

2. How many will actually vouch for them?
(We can point to several)

3. What is their overall retention rate?
(Ours is 92.3%)

The "fractional SDR" space is getting more popular as people realise they can just post selfies on LinkedIn and work for themselves.

It's important to vet these people and ask what kind of results their clients are seeing.

If you've got monkeys dialling for you, don't be surprised if it ends up being a banana skin for your business (yeah I know, terrible...)

🙈

The list is the foundation of any outbound campaign.

If the list isn't right, everything else falls apart.

You can have great messaging delivered expertly, but it's all for nought you’re not speaking to the right people.

By “the right people,” I mean those who actually have the problem you solve, and who are motivated to solve it.

This is why clarity on your ICP isn’t optional.

If you’re not clear on who you help and why, you’re probably not ready to hire an outsourced sales agency.

And hiring internally could be disastrous.

That said, outbound can still play a role in finding that clarity.

If you have a working hypothesis of who your ICP is and what your value proposition might be, cold calling is the fastest way to test it.

Every conversation is a data point.

Every objection, question, or nugget of feedback helps you refine your message and/or targeting

By having live conversations you’ll very quickly know whether to pivot or double down.

I'd never do "brand partnership" posts.

Mainly cos I never get asked.

Researching prospects before cold calling can be a waste of time.

Hypothetical A:

+ 6 hours of dialling time
+ 5 mins of research per call
+ 2 min avg. call duration
= 51 dials (assuming you don't eat, drink, or pee)

15% connect rate = 8 connects
80% connect to conversation rate = 6 conversations

Hypothetical B:

+ 6 hours of dialling time
+ 2 min avg. call duration
= 180 dials

15% connect rate = 27 connects
65% connect to conversation rate = 18 conversations

So for all you hyper-personalisation "warm call" advocates, a genuine question:

Is the quality of your 6 conversations higher enough than my 18 conversations to justify having 1/3 as many?

Could it make more sense to build a list and go after it with a relevant message?

LoudlyProudly

Podcast Host

Empowering business owners to create and deliver awesome video content that shows the amazing person behind the brand! 

Getting started is always the hardest step with videos so I am on hand to support you brainstorm ideas and create videos content so you can confidently share your messages with world, resulting in more engagement and leads for your awesome business.

Services include:

- The Get Awesome On Video Program
- £150 Video Power Hours
- Video Coaching
- Content Creation Consulting
- LinkedIn Video Content Strategy
- Video Editing
- Video Hosting for your business

Video and Confidence Coach

Ashley Language Consulting

Bespoke coaching English language coaching services for online service providers. 

Does your perception of your English skills stop you from reaching out to potential clients or posting content online? Then we have solutions in place to help you get more confidence creating content and showing up online.

English Language Coach

Freelance Teacher

Westgate Corporation

Professor

Wall Street English

I was responsible for delivering stimulating classes to adult learners. In my role, I had to create an environment that enabled the students to feel confident to articulate their ideas in English. This involved creating classes and workshops that were relevant, both culturally and professionally, to the students. These included email writing, telephone skills, CEFR awareness and presentations. In addition, I managed the social media communications for the center and was a Managing Editor of the nationwide student magazine.

ESL Consultant

Web International English

ESL Teacher

English Schools

English and Business Teacher

ASK Italian

General Manager

🎥 Putting the YOU in your marketing and creating videos that attract your dream clients | Lose the cringe, bring your personality out to play and become CAMERA AWESOME! | Host of An Espresso Shot of Confidence Podcast🎙

🎥 Does your personality run for the hills when you attempt to record a video? 

1 take, 100 takes, 500 takes…you still sound like a newsreader and you worry that people will judge you or comment on your eyebrows that you recently realised weren’t identical!

It all feels so very cringe…and videos end up on next century’s to do list!

What if I told you that in a just a few short weeks for could go from camera shy to camera awesome and start WOWing your future clients with your passion, personality and awesome offers?

YES…that’s YOU…creating scroll stopping video content without having to break out the dance moves, needing a hair and make-up department and 5000 hours to record a 30 second video!

And, that cringe…a thing of the past as you realise that you do have something to say and that people want to hear it from YOU! 

How does that sound? 

No more…

🤯 feeling self-conscious and awkward on camera as you try to fit in someone else’s box.

🤯 searching for the perfect take and contemplating launching your phone out the window. 

🤯 using words like should, just, and try because you will confidently show up in a way that works for you and celebrates your uniqueness.

🤯 having no idea what to say and how to say it…

Instead…

🔥you own your strengths and put them front and centre of your video content

🔥you give room for your personality, quirks and passion to shine!

🔥you have fun creating messages that start conversations with your future clients

🔥 your videos bring in leads from people that you love working with

And, with each video you get more confident in your message, your business and are happy to get on a table, megaphone in hand and tell your peeps about your business…LOUDLY and PROUDLY!

Sounds awesome, right?

Here’s how I support you to create a YOU shaped corner in the interweb using your phone as a window into your future client’s world

🎥 One Hour Video Clinics (£150) - One hour consultation to smash through any block that is stopping you get your videos out there right now. 

🎥 Confidence and Content (£500) - Two one-hour coaching sessions, support creating your first video and three months of video content ideas! Perfect to get that first step smashing and build momentum 

🎥 12 Weeks To Awesomeness Video Confidence Program (£1800) - 12 week coaching program that gives you all you need to create a video content for 3 months and beyond.

When you are ready to start creating a video content strategy on Linky Dinks that works for you, send me a DM so we can start putting together a plan of action.

It’s YOUR time to shine.

taplio

The Battle

Mark Bangs

Ashley Griffiths 🎥

Followers

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taplio

The Battle

Mark Bangs

Ashley Griffiths 🎥

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Bangs's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMark Bangs's LinkedIn Performance