Mark A. Samuel

Founder and CEO at IWON Organics | Health and Wellness

I’m a dad. A health and fitness enthusiast. And I’ve spent the last 23 years building startups.

Today, I’m the founder of MARK’S, a seed oil-free snack brand that just launched a non-GMO kettle chip line. I also host Let’s Eat, a podcast for CPG founders—where every interview lives right here on LinkedIn.

Previously, I was the Founder & CEO of IWON Organics (since licensed).

What fuels me most: my kids, training hard, and living a balanced nutritional lifestyle. Professionally, it’s partnering with exceptional people to build companies that matter—teams committed to helping one another level up in business, health, and life.

Specialties: 
•	Creative Branding and New Product Innovation
•	Strategic Business, Market & Sales Planning
•	Business Development and Management
•	Operational Management
•	Strategic Partnerships and Joint Ventures

Founder and CEO

•    Lead all aspects of business development and management, from operations, to sales and marketing
•   IWON's snacks can be found in over 4,000 stores nationwide, including Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Wegmans, and online at iwonorganics.com, Amazon and Thrive Market.

Let’s find YOUR people! 💎🌺🔎

For a decade and a half, I have had the honor of stewarding conscious hiring for Natural CPG brands and manufacturers, Private Equity firms and other adjacent orgs doing good in the world. We build leadership teams that align with mission and fuel growth. At Orchid Holistic Search, we take on just a few searches at a time to go deep and get it right for our Clients. No mass emails. No bots. Just precision matchmaking for purpose-driven brands with an average time to fill of 36 days. ⚡️

🌿 Regenerative Hiring: Living on a farm in Costa Rica has reinforced what I’ve always known: growth thrives with care, diversity, and the right conditions. So do leadership teams.

✨ Beyond hiring, leaders need S P A C E to thrive. I curate wellness & personal growth retreats in Costa Rica for women in industry, giving founders and executives time to pause, realign with purpose, and lead with clarity. In 2023, I was honored with the New Hope Joy Award, nominated by retreat guests who found deep transformation & joy in these experiences.

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Mark A. Samuel

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