Straight Up Growth = Amazon 📈

Head Of Partnerships

Amazon growth agency with over $500 million sales for our clients.

Senior Amazon Growth Consultant 

Uinta Design

Sales Expert

Drive Fulfillment

Specializing in helping people with positions in Operations, Logistics, Warehouse management etc. look exceptional through Fulfillment solutions. For 15 years Drive Fulfillment has specialized in providing Custom Supply Chain Management Solutions to businesses of all sizes and with myriads of needs and requirements.  Our customers range from small regional companies to large national corporations with needs varying from simple pick and pack fulfillment to complex turnkey programs, We not only want to be your supply chain logistics provider but a trusted advisor in all aspects of your Supply Chain Management, allowing you to get back to your business and the core competencies that Drive its success. The bottom line is what we offer may or may not be the right fit for your business. Let's talk and see. 

Specialties: Pick/Pack/Ship, Kitting and Assembly, DTG (Direct to Garment) apparel printing, Employee and Customer Recognition programs, Direct Mailing, Production, Manufacturing, Sourcing, and Brand Development.

Sr. Sales

Manage all aspects of:
• Client Relations and Communications
• Price Setting	
• Profit Margin and Profitability	
• Managing Team Leaders and General Staff

General Manager

Backcountry.com

• Collaborate with Divisional Merchandise Manager (DMM) and General Merchandising Manager (GMM) to ensure strategic initiatives are met
• Assist planning team with ongoing and long term financial planning for department
• Responsible for writing, splitting, and managing orders of top revenue producing brands
• Execute the OTB’s and ASAP process within the limits of the financial plans supplied by the planning department, and under the assortment direction of the DMM/GMM
• Manage editing process on preseason orders to support sales, turn, and aged inventory goals within the parameters of the planning department
• Negotiate order terms and sell through opportunities with vendors where appropriate, and coordinate the maintenance of order status, ship dates, and terms on all PO’s
• Oversee site merchandising for designated MD including; product representation on site, list ranking, clean presentation, stock availability, and excellent customer experience
• Work with Merchandise Division Assistant and vendors to resolve pricing discrepancies, receiving issues, and overstock issues
• Analyze business on a weekly basis through interpretation of sales reporting and develop action plan based on reporting results, in conjunction with entire team, and ensure implementation
• Evaluate pricing and promotion opportunities as needed and coordinate this execution plan with DMM/GMM and marketing department
• Responsible for recommending and placing non-key style at-once orders with Assistant Buyers

Men's Softgoods Buyer - Dogfunk.com/Whiskeymilitia.com

Buyer-Whiskeymilitia.com

Blindside Snow/Skate Shop

Owned and operated Blindside Company, a skateboard/snowboard retail business.  Provided Skateboard/Snowboard Apparel, footwear and hard goods.  Responsible for all owner/management duties, including customer service, sales, purchasing, accounting, marketing and employees.  Brought idea to concept to a 4-store chain and Internet presence.

Owner & Operator

Over the past 20+ years, I've taken pride in my career being grounded in meaningful relationships, showcasing unwavering passion, and excelling in cross-functional collaboration. My commitment to creativity and a results-driven approach has consistently contributed to the success of various projects.

In addition to my extensive experience in relationship-building and collaboration, my journey has been enriched by a dynamic sales background. Throughout my career, I've demonstrated a keen ability to navigate complex sales landscapes, consistently exceeding targets and driving revenue growth. My belief in the power of strong relationships aligns seamlessly with my sales philosophy, where genuine connections lay the foundation for successful deals and long-term partnerships.

I am a firm believer that data is a key driver in informed decision-making, and I've honed my analytical skills to leverage data effectively in the sales process. This approach not only enhances the quality of decision-making but also contributes to the overall success of sales initiatives.

On a personal note, my interests extend beyond the professional realm. I have a genuine passion for sneakers, finding joy in the thrill of skateboarding and snowboarding. I love 90s punk and, most importantly, stay glued to the ever-evolving interests of my kids. This combination of professional and personal engagement shapes my approach to life and work.

Mark Anderson

Senior Marketing Manager

- Create and execute digital marketing plan & budget with C-Level team
- Launched 2 company podcasts on Spotify 
- Utilized video content for outbound lead generation messaging

Performance Marketing Manager

- Curate Linkedin content for multiple executive profiles, resulting in a 5,000+ increase in followers
- Plan monthly Linkedin Live digital marketing panels, with over 1,000 signups 
- Coordinate influencer marketing collaboration efforts, including webinars and podcast features
- Write Amazon advertising blog content

Social Media Manager

Lavin Entrepreneurship Center

The Lavin Entrepreneur Program is a two-year undergraduate program that encourages interdisciplinary collaboration to build the next generation of SDSU entrepreneurs. Lavin students are given the resources needed to design, think, pitch and pivot their business ideas.

Selected from a qualified group of sophomore undergraduates, Lavin students come from a diverse array of majors and backgrounds in business, engineering, sciences, and arts to create innovative ideas and add fresh perspectives. The program emphasizes experiential learning to help build students’ core entrepreneurial competencies.

Lavin Entrepreneur Program Student

SDSU  |  ZIP Launchpad

- Create and post marketing materials on Instagram 
- Build relationships with partner organizations on campus to cross-promote events
- Led marketing campaigns to hit speaker event signup goals

Marketing & Operations Intern

Pineapple Labs

- Collaborated with growth marketing team to strategize, plan, and execute 4 college campaigns; resulting in over 2,000 student touchpoints, 100 merch giveaways, & 400 app downloads
- Hired, onboarded, & lead team of 5 SDSU Ambassadors 
- Bringing the college activations to life through fun brand and community relations on social media

SDSU Campus Lead

SDSU Artificial Intelligence Lab

- Led writing team to write white papers and proposals, resulting in funding raised for the next 2 years 
- Coordinated with external partners, such as the Department of Homeland Security & the US Navy to give quarterly progress  updates and request continued funding 
- Wrote and edited academic research publications 
- Led outreach campaign to revive social media accounts, website, and student recruiting efforts

Project Manager

Bridge Networking

Bridge builds relationships between businesses and their customers through our simple software tool. We combine all their contact information & social media profiles, while providing them a shareable QR code and link for their in person and online marketing uses. We also provide data on how their customers engage with their social media profiles, giving businesses insight on which platforms to focus their marketing efforts on.

- Manage social media accounts, including Instagram, Facebook, Linkedin, Twitter, and Tiktok 
- Direct pre-launch campaign, resulting in 200 downloads on App Store launch day
- Manage a team of 7 marketing and sales interns 
- Identify and communicate with potential customers

Student Entrepreneur + Co-Founder 

Vidovy

- Led a team of 5 marketing interns to create and run Instagram, Facebook, Linkedin, Tiktok, and Email marketing campaigns 
- Ran advertisements on Facebook Ad Manager and Instagram
- Grew organic audience and directed them to our landing page, resulting in over 150 estheticians signing up to beta test our app

Marketing Team Lead

REC Innovation Lab

- Worked with student founders to create their social media accounts, gain a multi-platform audience, and create & post content 
- Collaborated with other interns on planning workshops and webinars, such as the 2020 Summer Pitchfest, where over 20 teams pitched to a panel of judges 
- Teams I Assisted: Vidovy, Bridge Networking, All Source Events, Genesis, Vibesuit

Social Media Marketing Intern

- Wrote grant applications and letters of sponsorship
- Led a team of interns to meet grant submission deadlines 
- Managed crowdfunding campaign 
- Collaborated with coworkers and companies such as OmniSync and WeFund to generate funding for the REC Innovation Lab

Grant Writer

Lush Fresh Handmade Cosmetics North America

- Gained retail and sales experience while providing excellent customer service through tailored experiences, including skincare and cosmetic demonstrations
- Assisted team with meeting store sales quotas
- Learned POS and stocking skills.

Seasonal Sales Ambassador 

🎓 SDSU graduate with a B.S. in Integrated Marketing Communications

📱 Been working in digital marketing for 4+ years, and love the data & science behind social media marketing 

🚀 Working as a Performance Marketing Manager at Straight Up Growth. I'm focused on all our in-house marketing efforts, including the planning & execution of a company and executive social media strategy. This has resulted in the creation of a blog, webinar series, podcast, and over 40,000 followers across Linkedin profiles. 

🐾 Outside of work, you can catch me enjoying the SoCal sun and spending time with my dogs!

taplio

The Battle

Mark Anderson

Adrianna Lugo

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