Maritha's Cuppa Copy (Copywriting Services)

There is no doubt that all kinds and sizes of businesses need copywriting. Agreed? And good copy SELLS. But you know what, proof sells even better (are you making use of the power of case studies?)! That's why I went the length of the earth to learn about all kinds of copywriting to support you as my client in what you need at the moment. Providing brand- and trust-building, business-boosting copy and content. I'd love to be your go-to writer for words that work and what your clients/customers will love. Did you check out my skills list? I'm pretty proud of it!

Freelance Copywriter

Maritha's Cuppa Copy

Case Study Writer

Capital Radiology

Mammography Technologist

Kakamas Hospital

Radiology Technician

Drs Van Dyk and Partners

This is where I first learned mammography and I was one of two mammography technologists in the practice.

The great Benjamin Franklin said: "Either write something worth reading or do something worth writing". Do you agree?

Are YOU a time-poor Health & Wellness Coach/Professional, struggling to create your own content consistently? Or a swamped creative/marketing manager at a health company with your manager breathing down your neck? 

👉You'll know if it's you!

By being inconsistent and not 'edutaining' (educating and entertaining) your audience regularly... You're. Leaving. Money. On. The. Table!!

I'm Maritha, a Health and Wellness copywriter who specializes in audience nurturing through regular emails, newsletters, blog posts and social media. Giving your audience the attention they deserve.

And I can save you a lot of time, energy and frustration by writing high-converting content FOR YOU, in your own Brand Voice. 

Remember... Time is money! Wouldn't it be wise to spend your time doing what you do best - serving your clients?

As a medical professional myself, I understand the challenges and nuances of the health field. And I can translate medical jargon into language your clients and patients will understand.

Thanks for visiting 😀! I'm the owner of Maritha's Cuppa Copy copywriting services. And if you need copywriting outside of my niche, please don't feel left out! I'll also help you skyrocket your specific business.

🌈 WHAT I'LL DO FOR YOU

Case Studies are my first love, but I'll write you a pretty snazzy Sales Page, smooth Website copy, conversational Emails, crisp Press releases, engaging Blog posts, informative Newsletters, and more if you like. 

🌈 ABOUT ME

I'm an ex-radiographer/mammographer turned copywriter with 13 years of writing experience. It all started in 2011 when my childhood dream of being a writer came true. I won a writing competition and first started writing health articles for a local newspaper as a hobby (for free) and loved every bit of it, especially the research. Fast forward to 2020 when I found the incredible world of copywriting... and the rest is history!

🌈 MY PROMISE TO YOU

To deliver more than what you expected from me. To help you wherever I can and to work WITH YOU towards the best outcome for your business.

🌈 WHAT CLIENTS SAY

"It's been an absolute pleasure working with you! You are super-efficient which makes my job easier. Again, thank you for your kindness, efficiency and loveliness" - Lucille Eve, Wet Paint Agency

My guilty pleasure? A second niche in the Pet industry 🐶, which lies way too close to my heart. Well, what can I say 🤷‍♀️?

Want me to make your life easier? 

💥 MESSAGE ME 💥

Maritha Koortzen Specialist Copywriter/ Content Creator

Wellspring Worldwide

Implementation Specialist - Data Processing Analyst

DataCamp

• Completed Python Fundamentals track 
• Data Manipulation with pandas
• Introduction to Visualizations with Seaborn
• Introduction to Snowflake

Student

BookNook

• Consulted with over 50 school districts to scope and create project plans for large-scale SaaS and tutoring implementations, leading kick-off calls to align technical specifications and ensure successful product launches

• Partnered with Product and Sales Leadership to advocate for product improvements, increasing value for clients

• Conducted data analysis with large sets of data using SQL, Excel, and Tableau to support customers with strategic, data-driven decisions

•Applied data analysis to identify best practices, resulting in a 90% increase in platform adoption through training 

•Improved client satisfaction by 15% in 3 months with proactive communication and customized onboarding

• Organizied and efficiently prioritized a book of business in Salesforce, representing $20M in revenue

• Administered data mapping and API calls for technical integrations with Clever and Classlink SSOs, resulting in a 50% reduction in the number of tickets escalated to Senior Technical Support Specialists

• Analyzed log files in Jira to improve customer technical support, resulting in a 20% reduction in response time and a 98% technical issue resolution rate

• Delivered client satisfaction through empathy, active listening, and clear communication of technical terms

Implementation Specialist

Youth & Opportunity United

• Created and maintained detailed files for program enrollment and renewal applying data management skills achieving 150% growth in Summer 2021

• Utilized data visualization to effectively communicate and collaborate with internal and external stakeholders, fostering understanding and engagement

• Delivered increased client satisfaction by analyzing student feedback and prioritizing student needs for programs

• Planned and executed onboarding tasks for 4 instructors, understanding each individual’s learning strategy and empowering them to show up at their best.

• Directed all aspects of daily operations, including program and project management, financial oversight, strategic planning, performance improvement, training documentation, and event scheduling and coordination

Program Manager - Middle School

One Million Degrees

• Managed 80 student project plans, recording progress, and milestones in Salesforce for effective data tracking

• Collaborated cross-functionally with Recruitment to enroll new students, reaching 120% of the target number

• Communicated regularly with 7 Student Offices to support a caseload of 60 students in meeting academic goals

• Facilitated monthly Leadership and Career Development learning sessions

Program Coordinator

• Proposed, designed, and co-facilitated a monthly Employee Resource Group for 10 white employees to move towards Anti-Racist practices and action

• Achieved 80% participation rate among white employees, each person working towards concrete anti-racist actions

Employee Resource Group Leader

Lionsgate Academy

• Set clear expectations and proactively resolved complex student conflicts

• Demonstrated flexibility and led a variety of classes for 30 students, ensuring seamless scheduling

• Prioritized student needs and provided support through changing student situations and priorities

Building Substitute Teacher

• Proactively developed plans to meet changing student needs, minimizing obstacles and promoting student success

• Modeled effective communication and self-advocacy skills with students at 15 job sites across St. Paul metro leading to 85% of students being asked to start as an employee or a continuing volunteer

• Observed and responded with empathy to changing student behaviors, resulting in an environment where every student felt safe and included

Special Education Assistant and Job Coach

St. Joseph Services

• Effectively communicated with a diverse group of volunteers, providing clear expectations and support, resulting in the successful completion of project tasks within timelines and a 90% volunteer retention rate

• Managed a portfolio of 3 school accounts and maintained intricate details across 50 student accounts, employing advanced Excel skills to organize and track complex data sets

• Implemented 3 youth programs, growing students served by 130%

• Communicated regularly with caregivers and teachers to address student tutoring needs for 2nd-8th grade students

Youth Leadership and Program Coordinator

Justice is a creative, empathetic, and value-driven leader. 
They are on a mission to leverage data and technology to maximize value for their clients and make people's lives easier. ✨

It's important for Justice to meet every person where they are and hold space to listen to understand their needs. Justice brings over 8 years of fostering excellent customer relationships across diverse environments. They have a strong Data Analyst skill set with proficiency in Data Integrations, Python, SQL, and R. Leveraging data to help businesses see key insights and confidently make data-backed decisions.

The values that drive their work are:

✨Curiosity: They wonder why things are working the way they are. What's set in stone and what can we improve upon? This value allows them to remain open and flexible to solutions that they may not have thought of before. Being curious also allows Justice to be open to multiple perspectives. It's easier to be empathetic from a curious space. 

✨Connection: Building genuine human connection is at the core of all that Justice does. Forming trust-based and humanizing relationships that consistently lead to effective collaboration across departments and customers, while ensuring learners' needs remain at the center. We need to be connected with ourselves and others. It's complicated and also necessary. Connection helps Justice remember how each person has their own unique human experience.

✨Continuous Growth: Justice is a lifelong learner. This value leaves room for them to be self-reflective. Is there a more effective way to do this? This continuous growth also creates space for Justice to pick up learning new skills that interest them. Justice's most recent project is learning how to write code in Python, SQL, and R.

🎯Skills:

Onboarding | Account Management | Microsoft Office | Google Suites | Salesforce | Training & Development | Customer Success | Data Analysis | Data Visulization | SQL | Python | R | Data Integration | Technical Support | Salesforce | Tableau |


When not at work, Justice enjoys:

✨Writing - Justice is currently working on their debut self-help book about how to connect with yourself and heal your inner world, regardless of what's going on in the world outside of you. 

✨Long walks by the river.

✨Being in nature

✨Spending time on their creative pursuits

taplio

The Battle

Maritha Koortzen Specialist Copywriter/ Content Creator

Justice M.

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