Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Vinita Jajware-Beatty

Enkompass Power and Energy Corp.

Chief Operating Officer

Toronto Community Housing

Vice Chair Board of Directors (August 2025-July 2028, Term #2)
Member of:
-Building Investment Finance & Audit Committee (BIFAC)
-Governance Communications Human Resources Committee (GCHRC)
Board Member (July 2024-August 2025, Term #1)
Member of:
-Building Investment Finance & Audit Committee (BIFAC)
-Governance Communications Human Resources Committee (GCHRC)

Vice Chair Board of Directors

TIWA - Toronto Insurance Women's Association

President & Board Chair

Previous Positions Include:
2nd Vice President: Board of Directors Term 2014-2015
Treasurer, Board of Directors Term 2012-2013 & 2013-2014

Program Chair (Educational Speaking Series): Term 2014-2015
Chair - Marketing & Communications Committee
Term, 2012-2013, 2013-2014, 2014-2015, 2015-2016

Co-Chair - Budget & Finance Committee
Term, 2012-2013, 2013-2014, 2014-2015, 2015-2016

Chair - Website
Term, 2012-2013, 2013-2014, 2014-2015, 2015-2016

Chair - Bulletin
Term, 2011-2012

1st Vice President: Board of Directors

Dive In Festival for Diversity & Inclusion within Insurance

Chair of Canadian Dive In Festival Committee (2022, 2023,2024)
Co-Chair of Canadian Dive In Festival Committee (2021)
Representative for Canada within the Dive In America's Steering Leadership Committee (2019, 2020, 2021, 2022)

Chair Lloyd's Dive In Canada & Lloyd's Dive In America's Steering Committee Executive

Krka Power Inc.

Head of Engineering & Field Services Division of Krka Power Inc. a custom power distribution equipment manufacturer specializing in HV/MV/LV applications.

Responsible for the engineering & field services division performing electrical preventative maintenance and retrofits for mission critical customers across the province of Ontario, including one of the largest telecommunications companies in the province.

Engineering Operations & Business Development

Brosz Group of Companies: Brosz Forensic Services Inc.& Brosz Technical Services Inc.

Vice President, Operations & Business Development

National Association of Subrogation Professionals - Canadian Chapter

Canadian Executive Committee

As a strategic Chief Operating Officer with over two decades of experience in the Insurance, Construction, and Power Systems sectors, I’ve led organizations through operational complexity, regulatory transformation, and market disruption. My career spans public and private sectors, with deep expertise in risk management, infrastructure delivery, and field services — all anchored in a commitment to operational excellence, social responsibility, and stakeholder impact.

I’ve led enterprise-wide change, scaled regulated operations, and delivered measurable performance gains across multidisciplinary teams. Known for navigating nuanced governance environments, I build accountable cultures and align strategy with execution.

A consistent thread is my commitment to diversity, equity, inclusion, and accessibility (DEIA). I’ve served as Canadian Chair of a global DEI festival, built inclusive leadership pipelines, and advanced culture-building initiatives. From founding a youth leadership not-for-profit to shaping inclusive governance on municipal and corporate boards, I bring a systems-thinking approach to embedding equity into strategy.

Having overseen technical commissioning, negotiated high-risk contracts, and managed large capital budgets, I bring a hands-on understanding of complex systems and the people who power them. I’ve worked closely with boards, regulators, and sector partners to advance modernization, compliance, and innovation — especially in energy transition and risk management.

I serve on the Board of Toronto Community Housing Corporation, Canada’s largest social housing provider, where I contribute to oversight in investment, audit, governance, HR, and ESG-aligned infrastructure. My governance style is rooted in fiduciary duty, risk fluency, and a belief in inclusive prosperity.

What drives me is creating systems that serve people — whether through inclusive housing, equitable energy and insurance, or accessible leadership development. I bring a strong ethical compass, a builder’s mindset, and a collaborative leadership style shaped by diverse stakeholder engagement.

Let’s connect if you’re seeking leadership that’s strategic, grounded, and equity-informed — or a board director with cross-sector depth, governance discipline, and a steady hand at the table committed to shaping resilient, inclusive organizations.

taplio

The Battle

Marissa Buckley

Vinita Jajware-Beatty, AccBD

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