Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

GANTAS GROUP - Strategic Business Growth

Gantas Group takes GLOBAL Start-up-Small/Medium sized Companies to world-class performance and top revenue generation in markets in North America and around the globe. Focused on the areas of: 

- P&C Insurance 
North American Partner of Insurtech Israel 
   - Insurtech Start-ups / Scale-ups 
- Financial Services/Fintech/Banking
- Software/Technology
- Energy
- Security

Highlights: 
 
Steered a Public Global Security Company to successfully transition to a private brand.  

Led a North American Energy Provider to capitalize on their unique expertise to successfully differentiate themselves in the marketplace.  
 
Reinvigorated a Toronto-Based Media Company to elevate their brand resulting in better and more focused customer acquisition.

Principal - Chief Growth Executive

Athena Intelligence

Senior Advisor

Deloitte

Valerie built a Top 10 Pipeline with Canadian small to medium size P&C  Insurers and developed the client acquisition model, and process for fiscal year 22/23.  She provided critical market intelligence for the Operations and Industry Solutions partners to address the specific market needs accordingly.

Senior Advisor - Insurance Industry Solutions

Infiniqo, Inc

A U.S.-based Risk Mitigation company specializing in Emergency Preparedness designed for critical front-line workers, such as those in insurance, law enforcement, the medical community,  municipalities, and organizations dealing with Cybersecurity, Natural Catastrophes, Civil Unrest threats, and others. 

Valerie built a complex business model to expand outside of the U.S. which entailed a connected eco-system of global partners.

Chief Revenue Officer, Partner

Slice Labs Inc.

Slice Labs Inc., (the innovative early-stage technology company) a pioneer in On-Demand Insurance Solutions for the GIG Economy had completed its "Minimum Viable Product (MVP)" stage. As part of their "Product Market Fit (PMF)" efforts, they brought on Valerie as Managing Director to lead business development efforts in multiple markets focused primarily in the U.S. One of her wins included closing a strategic partnership deal with a Tier One national insurance carrier for On-Demand Insurance.

Managing Director, Business Development 

BOLT Solutions Inc.

Valerie joined the Israeli-based insurtech company, Bolt Solutions Inc. (now known as bolttech). Bolt Solutions was renowned for its global-leading insurance distribution platform designed for top-tier insurance companies in the Property and Casualty space. As Managing Director of Business Development, Marketing, and Operations, Valerie led her team to some of the top-ranking North American insurtech deals including a mega-deal with one of the largest P&C insurance companies in the U.S.

Managing Director, Business Development

yconic

Valerie successfully engaged a variety of Fortune 50 Organizations to support Canada's largest community of youth and young adults, who would be tomorrow's grads from multiple disciplines and future high net-worth leaders.

Senior Client Partner - New Client/Partner Acquisition

Dow Jones (Formerly Factiva, A Dow Jones & Reuters Company)

TOP PERFORMING leader within Factiva's 43 Global Territories

When Dow Jones (Formerly Factiva, a Dow Jones & Reuters company), was looking for a proven high-performance leader managing winning multidisciplinary teams, Valerie was a clear candidate of choice.  Valerie headed up Business Development, as Regional Country Manager for Canada and the Northeast U.S. and turned the previous mediocre performance into the company’s number one performing region in the world out of its 43 global territories.

Regional Country Manager, Business Development; North East USA & Canada

i3 Mobile Inc.

Following its $100M IPO, the global mobile software application company i3mobile was urgently looking to scale up resources in Canada, a key market for the company. It was struggling with explosive growth and an inability to successfully fulfill client projects. In her critical role as Country Manager for Canada, Valerie led this catastrophic region and turned it into a stable and loyal client base with positive revenue results.  Her success was recognized with a promotion as Director of Business Development in the U.S. and she moved to the corporate headquarters in the New York region with responsibilities across the USA

Director, Business Development

Deloitte Consulting

As Regional Manager for Deloitte Consulting, Valerie had a dual role where she managed and strengthened the firm’s partnership with J.D Edwards, an enterprise resource planning (ERP) software company. She also led successful business and client development efforts directly on behalf of Deloitte in the Ontario region.

Manager of Client Development, J.D. Edwards

Over the last 25 years, I have taken on leading roles with an impressive list of Top 50, and pioneering corporations in the U.S., Canada, and Global markets. Having worked primarily in the areas of software, consulting, financial services, and insurtech innovation, I have built a world-class track record in performance and top revenue generation totaling over a billion dollars. 

I am recognized as an innovator in my style of business practice and the key to my success is having mastered a warrior-like leadership approach to helping organizations solve their most complex, systemic problems. By zeroing in with a laser focus, I engage world-class resources and utilize best practices that result in unprecedented and historical revenue performance. Possessing an uncanny ability to empower the collective strength of my team, I inspire a sense of fierce loyalty to win the common mission. 

Born and raised in Montreal, I've also lived in Europe. The majority of my career was spent living and working in Toronto as well as New York City. My multilingual and multicultural foundation allows me to seamlessly adapt to global business environments. 

My biggest joy and accomplishment in life is being a proud mom to my wonderful daughter.  Some of my other passions include; Opera, Symphony, Arts, all things Culinary, and World travel. I'm a great believer in fitness, extreme health, and maintaining a healthy balance of what I refer to as, "work/life blending".  Lastly, I'm an advocate for victims (and their children) of domestic violence.  

Please feel free to connect with me and reach out, if we haven't recently been in touch.  I'd like to hear from you!

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The Battle

Marissa Buckley

Valerie Georgantas

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