Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Sabine VanderLinden

Activate Innovation Ecosystems | Tech Ambassador | Founder of Alchemy Crew Ventures + Scouting for Growth | Chair, Board Member, Advisor | Honorary Senior Visiting Fellow-Bayes Business School

I don't just talk about innovation, AI, workforce or digital transformation— I build the bridges that make things real.

As Founder & Venture-Client Partner of Alchemy Crew Ventures, I run global R&D + Adoption Labs that connect Fortune 500 insurers and corporates with the most brilliant tech ventures on the planet. Think of us as the “fast lane” between startup brilliance and enterprise adoption. My themes include FinTech/ InsurTech and deploying AI at scale responsibly. 

What this looks like in numbers:
📍 Accelerated 160+ ventures and sourced 55,000+ startups worldwide
📍 Invested in 35+ early stage startups
📍 Delivered exits like FitSense → Zurich (2018), MyFutureNow → L&G (2019), and Tia Tech → Sapiens (2020)
📍 Created Insurer-led Acceleration and Scaleup programs that turned pilot purgatory into scalable commercial success

But the real story? I help founders land their first million-dollar client, build authentic personal brands, and help corporates cut through the noise to adopt tech that drives real growth.

My world revolves around:
📍 Venture Clienting 2.0 & Corporate Innovation Frameworks
📍 AI (ethics, adoption, emerging risks)
📍 Climate Resilience, Risk Futures & Sustainability Transformation
📍 The Future of Work (where humans + tech thrive together)

Beyond Alchemy Crew:
📍 Co-editor of the bestselling INSURTECH Book
📍 Wrote forewords for the Future of Insurance and Momentum
📍 Lecturer on Corporate Venturing at Bayes Business School
📍 Board + advisory roles across VCs, Scaleups (The CareVoice), foundations (Women to Watch), standards (ACORD Solutions) & global insurers
📍 Top 10 Business Podcast "Scouting for Growth" 
📍 Recognized with 10+ awards, including Most Influential CEO – Insurance Corporate Ventures (2024/2025)

My channels beyond LinkedIn:
x.com: @SabineVdL
instagram: @sabinevdlofficial
Medium: @sabine_vdl
Podcast: Scouting for Growth and Beyond Tech Frontiers
Newsletter: alchemycrew.ventures

What drives me?
Creating value where others see friction.
Turning hype into measurable outcomes.
And making sure technology becomes a force for good, not just another buzzword.

Award List (10+): Insurance Times-Tech & Innovation Awards Winner (2018), Grant Thornton-Face of a Vibrant Economy (2018), Business Insurance-Women to Watch Honoree (2019), Corporate Vision-Venture Validation Firm of the Year (2021), Finalist Women in Insurance Perseverance Award (2021), Awarded Perseverant Company to Watch in (2021), ACORD Awards (2020/2023), Most Influential CEO-Insurance Corporate Ventures (2024/2025).

Co-founder, Chief Executive Officer & Venture Partner

Delivering venture labs that accelerate, industrialize and democratize the way tech ventures engage with corporations. These labs apply acceleration, co-creation, and commercialization techniques to de-risk the way insurers and financial institutions collaborate, grow, and scale their venture-led growth initiatives.

Also, systematizing for a select group of growth ventures the way their engagement with corporations.

You can find out more 👉🏽 https://alchemycrew.com/

🌟 The Data Paradox: Why Your AI Might Be Flying Blind 💫

You wouldn’t let a doctor put you in a full-body cast without a diagnosis, would you? You’d expect them to run tests, understand the problem, and then recommend a solution. So why are so many companies jumping straight to AI without first understanding their data?

This is the heart of the #DataParadox, as shared by Michel Porter and Dennis Preuss of EY during our conversation at #MicrosoftIgnite. Your AI can tell you what happened, but it can’t tell you why.

Both Michel and Dennis put it perfectly: rushing into AI without a proper data assessment is like “throwing a bunch of money at a problem that you’re not really sure whether or not it’s going to solve the problem or not.”

The answer? It’s not about the AI… It’s about the data.

Here are the key takeaways for any leader navigating the AI landscape:

📍  Think Data First, Then AI: As Dennis emphasized, “before you think AI, think data.” Your AI is only as good as the data it’s built on. Investing in your data estate is the first and most critical step.

📍  The Power of Assessment: Just like a doctor’s diagnosis, a data assessment is crucial. It helps you understand your current data maturity, identify gaps, and create a roadmap for success. Don’t skip this step!

📍  Trust Through Explainability: For AI to be truly adopted, it needs to be trusted. This means focusing on explainability—understanding why the AI made a particular recommendation. As we discussed, this is key to building confidence and driving adoption.

📍  Empower Your People: Change management is not a top-down mandate. The best advice from our discussion was to let your people dive in, in a risk-controlled way. When employees use AI every day, they start to understand its potential and can identify opportunities for innovation from the ground up.

Jumping to AI without a solid data foundation is a recipe for disappointment. It’s time to stop chasing AI hype and start building a data-driven culture that unlocks its true potential.

What are your thoughts about YOUR Data Paradox? Have you seen this within your current organization?

During my conversations with EY + Microsoft Alliance, I learnt strategic techniques to manage it 👉🏽 https://bit.ly/48ESG5q

#AgenticFrontier #Leadership #EY

Join me for an insightful LinkedIn Live session with Marinela Profi, Global AI & GenAI Market Strategy Lead at SAS, as we dive into the future of enterprise decision-making with Agentic AI.

In this session, we’ll explore how Agentic AI is transforming how businesses approach decisioning, governance, and trust. Marinela will unpack the concept of Agentic AI — intelligent systems that not only predict but perceive, reason, and act autonomously — and what it means for enterprises striving for innovation in the age of intelligent autonomy.

We’ll discuss:
1) The rise of Agentic AI and how it differs from generative models like chatbots.
2) The critical role of governance, explainability, and human-AI collaboration.
3) Real-world banking use cases where Agentic AI is already delivering tangible results.
4) What business leaders need to know to leverage these technologies safely and effectively by 2026.

More on our discussion here: https://bit.ly/4ouB9TG

Don’t miss the opportunity to hear from one of the leading voices in AI on how we can turn the trust dilemma into an opportunity for responsible AI adoption.

Building the Trust Frontier with Agentic AI for the Enterprise

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The Battle

Marissa Buckley

Sabine VanderLinden

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taplio

The Battle

Marissa Buckley

Sabine VanderLinden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sabine VanderLinden's LinkedIn Performance

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Performance ScoreSabine VanderLinden's LinkedIn Performance