Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

AI 2030 Global Fellow

All views expressed here are solely my own and do not reflect the views, policies, or positions of my employer or any affiliated agency.

I lead artificial intelligence program for the City of Tucson. My focus is on using AI to improve public services and create more equitable systems. I work to ensure that emerging technologies are grounded in transparency, inclusion, and real community needs.

With more than eight years of experience in healthcare and dual master’s degrees, I bring a strong foundation in policy, health equity, and program design. I’m currently pursuing a Ph.D. in Artificial Intelligence at Capitol Technology University. My research focuses on ethical AI development, chronic pain management, and fairness in healthcare.

In 2024, I was recognized with the AI 2030 Influencer Award and named a Global Fellow for my contributions to responsible AI. I also lead National Black AI Literacy Week, an initiative to expand access and understanding of AI in Black communities.

I serve on the executive leadership team of the Black AI Think Tank and contribute to the Women’s Leadership Committee for AI2030. Most recently, I completed the Generative AI Leadership Accelerator at the University of Arizona’s Eller Executive Education program, deepening my work at the intersection of AI strategy and ethical implementation.

I believe that technology should serve the public good. It should reflect care, accountability, and the voices of the people it’s meant to support.

Highlights

▪ Certified in Generative AI Leadership Accelerator, Eller Executive Education (2025)
▪  AI Program Manager, City of Tucson
▪  Ph.D. Candidate, Artificial Intelligence (Capitol Technology University)
▪  2024 AI 2030 Influencer Award and Global Fellow
▪  Lead Organizer, National Black AI Literacy Week
▪  Women’s Leadership Committee, AI2030
▪  Executive Team, Black AI Think Tank

taplio

The Battle

Marissa Buckley

Kate Carter, MSc, MALM

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