Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Precision Research Group & The Insurance Recruiter

President (Executive Recruiter)

The Fractional Recruiter

www.http://thefractionalrecruiter.com/
We provide the Insurance, Insurtech & FinTech industry's top talent to transform, grow, and scale your company at a fraction of the cost.  

Our exclusive, fully screened fractional executive network enables you to secure on-demand talent across multiple disciplines.

No need to wait until your series A to hire C-level talent!

LaunchIt

A boutique consulting firm dedicated to revitalizing distribution and sales networks for home health care suppliers across North America.

➡️ Provided high-impact sales management and training services to optimize profits by empowering a vast distribution network to be more disciplined, productive and profitable.

Sales and Marketing Consultant   

Standard Textile Company, Inc.

An Ohio based global leader in the manufacturing of healthcare, hospitality & institutional textiles, apparel, surgical, incontinence care, decorative products & linen management services. 

Achieved substantial profitability in a brutally competitive major metropolitan market. Consistently ranked as one of the company’s top producers by:

➡️ Launching a virgin territory and capturing significant market share through relentless tenacity and finding creative ways to increase prices while lowering customers’ overall operational costs.
 
➡️ Outperforming well entrenched, well-funded and lower priced competitors who fought over pennies to win business from major healthcare systems, regularly doubling year-over-year sales.
 
➡️ Accelerating the careers of nearly 100 salespeople and recruiters by conducting intensive training that delivered goal-busting strategies and techniques for maximizing profit.

Sales Consultant

C-Suite Executives are you frustrated by:
➡️ Waiting an excessively long time to fill vital positions❓
➡️ Interviewing a slate of sub-optimal candidates❓
➡️ Having a lack of qualified diversity candidates❓
➡️ The expense and aggravation that comes with low retention rates❓

If so, IMAGINE partnering with The Precision Research Group & The Insurance Recruiter with our reputation for delivering:
➡️ High-touch service and exceptional client/candidate experience 
➡️ Rapid access to a roster of top candidates selected from a carefully curated talent pool
➡️ 51% Female and 30% Diversity candidates
➡️ Candidates whose average tenure is 6.5 years 
➡️ Retention rates of 98% 

We service start-ups to the Fortune 50 and are often called upon to fill the most time-sensitive and challenging searches, especially those that seem hopelessly lost.  An invaluable partner to C-suite executives and hiring managers, we're known for achieving extraordinarily high placement, diversity, and retention rates by leveraging our proprietary tools and laser-focused research techniques that ensure outstanding job-candidate alignment. From our NYC offices, we service clients around the globe. We are also an affiliate of the Shepherd Search Group.

SECTORS: Insurance, InsurTech, Financial Services, FinTech, Private Equity, Venture Capital, and Real Estate

ROLES: Mid to Executive roles and entire teams: Accounting, Actuary, Audit, Business Development, Claims, Compliance/Regulatory, Credit, Cyber, Derivatives, Digital & Technology Officers, Finance, Human Resources, Innovation, IT/Project Management, Legal, Logistics, Loss Control, Marketing & Strategy, Operations, Portfolio Management, Practice Management, Product Management, Producers, Project Finance, Risk, Sales, Treasury, Underwriting, Work Outs

If you’d like to explore how we can help propel your business, please contact me:

📩 Email: IraZiff@TheInsuranceRecruiter.net
☎️ Office: (646) 870-5677

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Marissa Buckley

Ira Ziff

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