Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Equifax

Equifax.  More than commercial and consumer credit.   Equifax offers unique and robust commercial and consumer data insights that enhance the end-to-end customer journey to help insurers generate increased revenue, identify their best customer, manage risk and mitigate fraud. Our digital identity and virtual inspection tools are invaluable assets in offering customers a frictionless experience while verifying identity, property and more during the purchase, underwriting and claims process.

Equifax is equally committed to working with insurtechs to add value with our unique data solutions to help better position their services/technologies with a competitive advantage.  Equifax's Ignite Sandbox gives insurtechs the ability to test data solutions and roll out new products.

Vice President, Insurance & Insurtech Data Solutions

InsurTech Hartford

InsurTech Hartford drives thought leadership and industry engagement via networking meetings, innovation challenges and its yearly symposium. Actively engaged in the insurtech Hartford ecosystem - introducing U.S. & global insurtech startups to the Hartford market.  Work closely with InsurTech Hartford to develop the annual InsurTech Hartford Symposium, thought leadership events and digital programs in addition to sponsorships.

Advisor, Business Development & Sponsorships

Innoveo

Responsible for lead gen, business development/sales and analyst relations with the focus on digital transformation, innovation, new product development and embedded insurance for insurance carriers, banking and insurance agencies globally.  Well connected in the insurance carrier and insurtech ecosystem. 

Innoveo is a cloud-based SaaS company and a pioneer in no-code technology. With our functionally rich no-code platform, Innoveo Skye® and our robust set of solution accelerators, we enable anybody across the enterprise to build their own applications in weeks - not months. Our mission is to empower enterprises in complex and regulated industries to re-imagine application development. Innoveo has a proven track record of enabling enterprises to unlock innovation, simplify technology landscapes, harness digital ecosystems, accelerate speed to market and deliver winning digital experiences at a fraction of a cost and without writing a single line of code. Innoveo has delivered over 500 applications and processed 1+ billion dollars' worth of transactions globally. For more information visit: www.innoveo.com.

Global Business Development & Field/Digital Director

Strategic Management Resources

Data-driven digital marketing, business development, and tech strategist with a focus on lead generation, customer engagement, and retention for insurtech, insurers, and agencies focused on digital transformation, innovation, and disruption. Build out, implement and manage scalable digital marketing and sales roadmap strategies in alignment with executive business objectives to expand brand awareness, drive sales, build the customer base and increase revenue. Develop tech stacks to capture insights and increase effectiveness.

Industries include insurance, insurtech, technology, and financial services. Equally adept at building start-up entrepreneurial businesses, including global companies entering the U.S. market, and leading digital sales and marketing strategies at established companies. Extensive experience across all insurance business lines: P&C, Commercial, Workers Compensation, Life and Health.

Data Driven, Sales, Digital Marketing & Tech Executive

Halo2CloudLLC

Responsible for ramping up ecommerce sales and product marketing for this global D2C, direct-to-consumer business.  Developed and managed cross-functional teams (Design, Social, Engineering, IT, Customer Service, Inventory, Warehouse) and software vendors to build a strategic roadmap for ecommerce sales, digital marketing, social and technology. 
•	Grew business to a 400% increase in sales with an actively engaged customer base via cross channel strategies.
•	Established marketing automation platform (Klaviyo) with robust metrics for abandoned cart strategies, customer loyalty and email sales campaigns. Revitalized disengaged email list to active buyers.
•	Launched ecommerce software platform (ChannelAdvisor) to expand multi-channel distribution via third party marketplaces (Amazon, EBay, Groupon, Overstock) to scale ecommerce sales.
•	Managed customer-focused ecommerce website (Shopify). Installed third party apps to present personalized experiences for customers, make the website ‘sticky’ and create traction to drive sales; heat maps for traffic analysis, and, metrics dashboard to measure results. 
•	Drove implementation of omnichannel software solution (LiveAgent) to provide unified dashboard for the customer service team (social, chat, email and voice); resulting in enhanced customer experience and increased engagement. Leveraged platform to identify sales opportunities and touch points with customers to increase sales. 
•	Sourced cloud-based warehouse management system and new shipping software to resolve errors resulting from business growth. Collaborated with warehouse manager to reconfigure processes and workflow for error reduction and to maximize productivity. 
•	Managed six-figure+ marketing budget tied to sales results. PPC ad campaigns (Google Adwords, Bing, Facebook, Instagram), Retargeting (Criteo), and, commission-based ad platforms (Kickly).

 Director:  Ecommerce Sales, Customer Engagement & Digital Strategy

LIMRA

Led global omni-channel digital strategies for this financial services, insurance and retirement industry organization.  Launched company-wide scalable strategic digital marketing strategies to drive results for multiple stakeholders internally and externally via web, social, mobile, email and marketing automation. Requires in-depth understanding of current trends in financial services  across target markets, technology platforms, mobile, distribution and generational challenges that are disrupting the status quo of the industry.

Spearheaded technology initiatives to increase efficiency and maximize customer experience.  Research, evaluate new technology platforms and oversee implementation, including marketing automation and mobile conference apps. Partnered with IT and developed project management plan to manage integration with in-house platforms, including Salesforce, CRM and Registration systems. Drove development of robust metrics system to provide data in real time from a big picture perspective down to the individual client.

Director of Digital Marketing and Social Media Strategy

Strategic Management Resources LLC

Fractional CMO. Digital Marketing, Sales & Technology Strategist with extensive experience across diverse industries for this consulting practice. Strong leadership, communication, negotiation, creative, and analytical skills. Big picture thinker with the ability to break the big picture down into doable tasks.

Consult with senior executives to develop, execute and manage company strategic plan initiatives; plus scalable integrated ecommerce, sales, marketing, digital, social media and community engagement strategies on a company, producer and partner level. Broad industry experience, including hardware, software, technology, finance, insurance, health care, professional services, construction, manufacturing and nonprofits. B2B, B2C, D2C. 

Identified technology requirements & managed IT solutions to increase business productivity across multiple business units.  Platforms included CRM, Salesforce, Microsoft Dynamics plus diverse marketing automation, email marketing, sales, mobile & conference engagement.

Sales & Digital Marketing Executive. Technology Strategist.  

Data Driven, Sales, Digital & Tech Strategist Driving Bottom Line Results.

I'm a results oriented, data driven digital sales/marketing executive and technology strategist with an entrepreneurial mindset, a customer-centric focus and a consultative approach.  I am passionate about leveraging data and tech solutions to drive business development, sales and customer engagement.

Proven ability to challenge, build & implement effective business solutions, accelerate sales, build revenues and profitability. Track record for launching data-driven digital strategies to drive customer engagement, business growth and revenue. Excel at quickly understanding the nuances of diverse audiences/target markets to develop customized sales and marketing strategies. Extensive experience working with insurance carriers, insurance agencies, technology companies and insurtechs.  Equally adept at working with start-ups and established companies. 

Core Competencies & Focus Areas:  Strategy | Digital Transformation | Technology  | SaaS | PaaS| No-Code | Rapid Application Development| Omni Channel | Ecommerce | Customer Experience | Customer Research & Insights | Data Analytics & Insights  | SEM | Insurance Carriers | Agency, Broker, MGAs | InsurTech| FinTech | Lead Generation | Business Development | Sales | B2B & B2C & D2C 

Contact Information:
dpolydys@att.net
860-406-1137

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Marissa Buckley

Deborah Polydys

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