Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

ReFocus AI

Software for insurance agents to keep customers from churning. Retention = Revenue.

Founder & CEO

California Department of Social Services

As the Staff Services Manager 1 (Spec), reporting to the Deputy Director of the Child Care and Development Division. Managed large digital transformation projects with+$50M budgets. Coordinated cross-departments to involve stakeholders and serve children in the State of California.

Project Manager - Child Care and Development Division

California Earthquake Authority

Organizational Change Manager

DME Business Solutions

- Helping private companies penetrate the defense and government markets. 
- Extensive successful grant writing experience to facilitate new contracts.

Consultant and Grant Writer

Center for Information Convergence and Strategy (CICS)

The CICS envisions, develops and deploys strategic future-aware technological solutions at local, state, federal, and tribal levels. CICS is home to over thirty researchers and subject matter experts, from domains as diverse as climatology, linguistics, religious studies, public administration, international trade, criminology, disaster management, and global security. The center focuses on data acquisition and analytics, social media solutions, strategic mapping, and systems integration and development.

Key figure in organizing and executing the third annual ‘Left of Boom’ conference which focuses on proactive threat mitigation strategies.

Researcher

Voyager Space Technologies

Voyager Space Technologies, Inc is developing a cloud-based, collaborative, systems modeling tool that allows companies to design satellites much faster than current methods. Our platform uses AI to generate iterative trade studies and identify the best-fit components based on the mission the satellite will be performing. At Voyager, my responsibilities include:
- Working with the CEO and CTO to identify strategic goals, hit milestones and mitigate risk
- Regular communication between the engineering and business team to set goal and priorities, and establish timelines
- Customer Discovery and building out our sales funnel
- Generating responses to pitch applications and other opportunities

Business Development

U.S. House of Representatives

Aided in Constituent casework and outreach while providing information and deliverables in a timely manner through ensuring follow-up on open items and projects. Upon completion of internship, was awarded a Certificate of Special Congressional Recognition for Exemplary Service.

Congressman Scott Peters (CA-52) Intern

Target, Lowes, Home Depot, Sears and Roebuck Corporation, Oaktree LLC                               

Shared product knowledge with customers while making personal recommendations. Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices. Held various management positions throughout this time.

Consultative Sales                                                                             

San Diego State University

Guiding new international students attending San Diego State University while they acclimate to living in the United States. I have had the opportunity to mentor students from all over the world, while at the same time learning about their culture and customs.

International Student Center - Mentor

College of the Canyons

Coordinating research for prospective international grants and working with agencies overseas for the purpose of recruiting new international students such as Proyecta 100k. Planning and preparing travel itineraries for program director and compiling research about the country to aid in reaching trip goals.
Working with both international students and high-level school officials on a daily basis to reach prospective program growth goals.

Researcher - International Students and Programs Office

Building the Future, One Line of Code at a Time

I'm a passionate technologist with a diverse background in project management, leadership, and international security. My career has taken me from navigating the complexities of global conflict to building innovative solutions for the insurance industry.

What truly excites me is the potential of technology to shape a better tomorrow.  Whether it's streamlining processes for government agencies or empowering businesses to retain customers, I'm driven by the impact technology can have on real-world challenges.

Currently, I'm leading the charge at ReFocus AI, where we're developing cutting-edge software to help insurance agents keep their clients happy.  But my vision extends far beyond the bottom line. I believe the next generation of technology has the power to revolutionize industries, improve lives, and create a more positive future.

Are you looking to build something groundbreaking? Let's connect!

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The Battle

Marissa Buckley

Colby Tunick, PMP

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