Marissa Buckley

RevUp

RevUp is a team of highly skilled chief growth officers with deep insurance knowledge and marketing expertise. We build powerful brands and marketing strategies designed to accelerate growth.

Co-Founder

Fractional CGO

Security First Insurance

Developed the brand position, multimedia/omnichannel awareness and lead-generation campaigns for an emerging InsurTech product that doubled market share and distribution within the first year in a fiercely competitive market

Established company as a trusted resource to the media by building relationships with key reporters, and editors. Became trusted content contributor to largest trade publications

Directed comprehensive digital transformation of customer and agent portals that increased operational efficiencies, lowered costs and delivered a unified brand experience that established the company as a market leader and drove customer retention to 90% over a five-year period

Architected a customer feedback framework using multiple digital platforms that improved customer satisfaction and online reputation/rating and reviews

Led development and positioning of a mobile app that created a new revenue stream through a distribution partnership while bringing contractor innovation to the market, streamlining claim processes and lowering loss costs

Facilitated co-branded partnerships with several national brands by championing strategy to expand technology investments that enabled customized customer experiences

Vice President of Marketing & Brand Experience

As Director of Marketing, I oversaw all marketing and communications for Security First Insurance Company. I was responsible for leading the company's corporate communications, public relations and media strategy, mobile application design and development, advertising, social media marketing, and brand development and management.

Director of Marketing

ICI Homes

Managed digital marketing and advertising, creative development, marketing campaigns, online and onsite sales and negotiations training, organized and implemented online client relations management, oversaw website development and design, search engine marketing, affiliate marketing, sales software implementation, and database management. I led the development of the company's customer relationship management technology and automation to engage with homebuyers and increase digital home sales increasing sales by 30% in the first year.

Director, Digital Marketing

NASCAR

Software development using Visual Basic 6.0 and .NET programming languages. Intranet development and workflow integration automating business procedures and enhancing internal electronic communication. Internal application testing, maintenance, and training. Database development and management.

Computer Programmer

International Speedway Corporation

Print and online creative development including event passes, brochures, flyers, posters, logos, direct mail, and electronic advertising. Team partnership in development of original content and theme related marketing collateral and advertising strategies for special events (Daytona 500 and Pepsi 400) and the Daytona 500 Experience. Supervised and mentored design team. Managed multiple projects with outside vendors and internal departments.

Sr. Graphic Designer

Award-winning innovator, creative visionary, and thought leader who helps high-performing executives, founders, emerging startups and insurance organizations drive brand awareness, engagement, revenue, and market share. Extensive full lifecycle experience in developing high-value brand platforms, including strategy, design, marketing/communications, PR, mobile apps, strategic partnerships, digital/social media, and agency management. Brings a unique combination of branding and technology expertise to create and market services and applications that generate both B2B and B2C competitive advantage.

KNOWN FOR
Developing integrated brand platforms for individuals and companies, designing brand and content strategies that establish authority, grow influence, and earn stakeholder trust and affinity, including securing strategic partners, investors, and media.

Creating new revenue streams by evolving brand positioning, building brand extensions/ applications and expanding digital services that increase influence and online authority. 

Building high-performing teams by inspiring a culture that values excellence, integrity and diversity

Generating significant earned media by deploying various PR and digital marketing strategies and leveraging leadership role with industry trade publications and associations

Defining the buyer process and developing digital strategies that reach highly targeted, segmented audiences with relevant information in the right context

CORE COMPETENCIES
Strategic Marketing and Brand Development | Digital Media | Digital Transformation | CX Strategy | UX Design and Development | Marketing Analytics | Information Architecture and Content Strategy | Social Media Marketing | Content Marketing | Campaign Development and Implementation | Public Relations | Product Strategy

Sagely & Co.

Sagely & Company is a female founded marketing agency that supports our passion industries with marketing strategy and execution. As life-long learners and thought leaders, we are sages to your business and will empower you to build an expert brand that educates, informs, and be part of the value creation of your business..

Co-Founder & Fractional CMO

Carpe Data

Chief Marketing Officer (Fractional)

Chief

Member

arturo.ai

Chief Marketing Officer

eXp Realty

Vice President, Marketing 

CoreLogic

• Lead Product Marketing for CoreLogic, a data and analytics provider for the US housing ecosystem.  This includes marketing and marketing strategy for four of its strategic and diversified business units including - Insurance and Geo-spatial Solutions, Rental Property Solutions, Real Estate Solutions and the core Data Advisory Solutions.  Responsibilities including budget accountability of nearly 3M, and 10 staff.
• Manage all aspects of marketing for the business unit including messaging/value prop, advertising, events, digital marketing (social, search/programmatic) and public relations.
• Successful integration and branding of M&A activities including six acquisitions and lead the effort pre-M&A on integrated messaging.
• Manage a team of 8 individuals across multiple locations and geographies.
• Part of Senior Leadership Team both functionally and cross functionally with day to day collaboration across a distributed organization.

Sr. Leader, VP of Marketing

• Responsible for CoreLogic Insurance and Spatial Business Unit Marketing Strategy, including budget accountability
• Manage all aspects of marketing for the business unit including messaging/value prop, advertising, events, digital marketing and public relations.
• Successful integration and branding of five acquisitions within 18 months and associated marketing.
• Manage a team of individuals across multiple locations
• Cross functional responsibilities and alignment
• Day to Day collaboration with Senior Leadership across a cross functional and distributed organization.

Senior Director of Marketing - Insurance and Spatial Business Unit

Various Responsibilities/Roles including: 
•	Drive various Commercial Marketing commercial initiatives such as strategic planning, global training rollouts, legal substantiation, and branding.
•	Product evangelism and content expert thru value proposition, product/brand messaging, press releases, case studies, and social media globally for AMD Commercial products.
•	Responsibilities for sales out activities such as opportunity management, sales pipeline, supply/demand, pricing, programs, training and marketing collateral.  
•	Collaborate with North America, Asia, and Europe to identify regional requirements, share best practices, and provide headquarter assets for continued server growth.

Commercial Product Marketing

Satmetrix

Business Development Manager

Dell

Senior Business Editor - eSupport

Broadened overall Customer Experience initiative by managing end-to-end execution of Dell’s external B2B satisfaction survey.

Senior Program  Manager - Customer Experience

-Responsibilities included demand generation, strategy and execution, sales communication, reviewing financials, analytic and strategic business planning for Fortune 2000 customers.
-Communicated regularly to sales force and directly to customers on product roadmaps, product transitions and future technologies.  This information enables our customers to make informed technology decisions.
-Collaborated with internal groups to ensure segment requirements are balanced with Dell corporate initiatives.

Client Products Brand Manager - Corporate Sales

Relationship Sales (Fortune 500) Manager and Relationship Sales for 4+ years

Relationship Sales

Entertainment Publications

Account Executive

Seasoned marketing strategist with a passion for product marketing.  My background includes an early career in sales, met with a fork in the road and move into my true love, Marketing.  I have spent the last twenty years perfecting the art of storytelling thru consistent and steady product positioning.  I am the glue that sits between the "magic" that product is made of... and the sales engine that helps drive the top line revenue.  B2B Marketer with strong business acumen in Real Estate, Data and Analytics, Technology.

My areas of expertise include: Product messaging, Strategic Positioning, Product Launch, Customer Segmentation, Market Research/Customer Satisfaction, Thought Leadership, Campaign Marketing, Digital Marketing, Integrated Marketing, Budgeting, Vendor Management

taplio

The Battle

Marissa Buckley

Anita Tulsiani

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