TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

CQ and Roll Call

VP - Head of Advertising

Unearth

Influencer targeting directly impacts decision makers’ thinking and actions by engaging their most trusted contacts, driving real, offline conversations.

VP of Sales, Atlas Influence Targeting

CQ Roll Call

Scope: Manage the Ad team for all sales of Political and Advocacy advertising across Digital, Programmatic, CTV, Podcast, Print and events
▪	New Business Expansion: Delivered 100% increase (YoY) in new business sales
▪	Sales Diversification: Led efforts increasing non-advertising revenue through CPA Advocate Acquisition, Corporate sponsorships, Digital content distribution, and Technology partnerships  
▪	Advertising Verticals: Advised publisher on new editorial verticals, adverting products (podcasts, eNews, video platform), and website redesign expanding sales offerings and increasing revenue

Sr Director Advertising & Events

Scope: SaaS Sales new business development director.  Daily software demos and SDR management. 
▪	Subscription Sales: Software subscription sales leader for government affairs, public policy, and advocacy professionals working at corporations, associations, non-profits, law, and lobbying firms
▪	New Business Expansion: Successfully generated new business, implementing strategies for long-term revenue growth and cross-sell opportunities using a combination of prospecting and marketing-generated leads
▪	Pitching Success: Presented compelling presentations winning new business by recommending solutions exceeding prospective client's needs
▪	Data Analysis and Presentation: Crunched data, designed, and presented detailed proposals; provided detailed analysis outlining clear options and pricing

National SaaS Sales Manager

The Hill

Scope: Defense Category Director with 200 plus National Clients, New York City & Washington DC Agencies and Public Relations firms
▪	Innovation: Partnered to launch Hill.tv, the first video-centric, digital platform dedicated entirely to nonpartisan political coverage
▪	Program Development: Developed original content series for Hill.tv Defense, Technology, and National Security sponsors
▪	Client Portfolio: Defense Category Director with 200 plus National Clients, NYC & DC Agencies and Public Relations firms

National Account Director

Foreign Policy

Scope: Repositioning Foreign Policy in Marketplace opening new revenue streams across verticals, new products, and content syndication
▪	Program Upselling: Created and implemented Policy Verticals program across all digital, research, social, and live event products accelerating sales process and increasing profitability
▪	Multi-Media Expansion: Developed custom content solutions for DC and International clients utilizing our Digital, Print, Research, Live Events and Native Content products
▪	Program Creation and Implementation: Created and implemented programmatic trading desk, Podcast sponsorship program and National Security live event series

Vice President of Advertising

Defense One

Scope: Responsible for team goal and significant accounts, 25% growth YOY in 1st year with more clients and diversity of products
▪	Program Design and Implementation: Created and implemented Native Advertising & Content Syndication program with 300% increase in sales YOY
▪	Relationship Building: Developed partnerships with key Trade Shows & Associations, creating new revenue stream for 2016 and 2017

Associate Publisher

The Hill.com

Scope: Political and advocacy category advertising expert with list of 500 plus National Clients, NYC & DC Agencies and Public Relations firms, total revenue 3 million-plus in sales in 2014
▪	Tech Innovation: Created and launched a new online, mobile and print program increasing market share for The Hill by 33%
▪	Event and Sponsor Innovation: Implemented Custom Event and Editorial Sponsorship program that resulted in a 25% revenue increase in 2013

Thinknear by Telenav (Acquired by inMarket, August 2019)

Scope: Tasked with building a sales team and developing a network of new advertisers for personalized GPS navigation
▪	New Business Expansion: Developed new business from significant accounts and agencies including Subway, Chase, Toys R Us, IHG, Home Depot, Lowes, VW, Audi, Mediacom, OMD, Zenith, Carat, Mindshare, Zimmerman, Ph.D., and Martin.

Regional VP of Sales

USA TODAY

Scope: Managed major accounts portfolio including Sun Trust, Champion, McKinney, Mullen, VW, Audi, Chase, Comcast, Cap-One, Discovery, Subaru, AstraZeneca, Campbell’s, Vanguard, and Milk
▪	Integrated Advertising: Created online and mobile integrated advertising packages with USATODAY.com, Gannett Digital Network, mobile Sports Weekly, and Regional Newspapers
▪	Revenue Generation: Surpassed 2010 goal of $5 million by $1.1 million and first to sell iPad App, net revenue $850k

The New York Times

Scope: Responsible for sales in a ten-state region from VA to KY with major clients, including Home Depot, Coke, SunTrust, Cap One, Ritz Carlton, AT&T, Real Estate, and numerous CVB's
▪	Online Revenue: Surpassed goal in 2004 by 15%, including a 50% gain in online ad revenue.
▪	New Business Expansion: Developed 10 Million dollars in new business from 2002 to 2003 with significant accounts including AT&T, Verizon, LG, Samsung, T-Mobile, and Sprint; built New York City Ad agency weekly outreach program
▪	Revenue Generation: Grew account list from $25 to $45 million from 1999 – 2003 across newspaper and magazine products

South East Sales Director & Telecom National Account Executive

Currently VP Head of Advertising at CQ & Roll Call managing a sales team responsible for Live Events, Advertising, Commercial Partnerships & Advocate Acquisition. 25 years plus of Advertising experience, including team management, growth, and training. 

My core competencies include new business expansion, Adtech, sales diversification, new product design, research analytics, negotiation, innovation, and revenue generation. In my previous role as Sr Director of Advertising and Events, I managed the Political and Advocacy Advertising sales team across multiple platforms and channels and achieved a 100% increase (YoY) in new business sales. My in-depth knowledge of the New York ad agency community and DC public relations firms enables me to build lasting relationships and communicate effectively with clients and stakeholders.

taplio

The Battle

Marina Hotkova

Tom Tempe

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