TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Washington Commanders

Youth Football Coordinator

•Spearhead marketing and outreach efforts that expanded youth football participation from 6,300 participants in 2023 to 23,653, in 2024 (+275%) and increased partnerships from 63 to 283 organizations, strengthening brand presence and accessibility.

•Manage and nurture relationships with 200+ stakeholders, including schools, leagues, and community organizations, to drive program expansion and fan development.

•Execute Commanders-led programs, including PLAY60 clinics, High School Game of the Week, and Coach of the Week, while enhancing brand presence through on-site activations at NFL FLAG and other league-wide events to drive fan engagement and visibility

•Collaborate cross-functionally with ticketing, partnerships, creative, and community relations teams to align youth football initiatives with marketing, revenue, and engagement strategies.

•Lead strategic planning, program assessment, and brand-aligned initiatives, ensuring sustained growth, community impact, and long-term fan development.

Youth Football Associate 

Community Relations Intern

WUSA-TV

• Proactively managed and nurtured relationships with agencies and direct clients, ensuring seamless scheduling, execution, and monitoring of projects, promotions, and digital campaigns.
• Collaborated closely with Account Executives, support team, and managers to identify and capitalize on new revenue streams and growth opportunities.
• Maintained precise scheduling of customers' traffic, track client audience delivery using Nielsen ratings and digital fulfillment, and consistently deliver exceptional customer service.

Account Manager

• Driving new business and increasing revenue by conducting extensive market research and creating customized advertising campaigns for clients with broadcast television, community integrations, digital, and streaming solutions. 
• Creating and maintaining sales pipeline by growing loyal client relationships and engaging in a client-first approach. 
• Collaborating with account executives and management team to examine sales processes, identify areas of improvement, and recommend new strategies.  
• Responsible for creating unique opportunities for potential station partners such as: Sleigh the Holidays

Sales in Residence

Brookline Sports

• Supporting the team in the development of marketing and brand efforts for current and prospective NFL clients
• Responsible for the planning and execution of client community and brand initiatives such as the Myles Hartsfield Youth Football Camp
• Maintaining all client, brands, and CRM database lists

Sports Marketing Associate 

Paragon One

• Managed social media accounts (Twitter, Instagram, TikTok, Facebook, and LinkedIn), developed weekly and monthly content schedules to promote company brand and initiatives  
• Analyzed social media engagement and increased performance by 20%
• Utilized tools (Adobe Creative Suite and Canva) to create, edit, and deliver original content for social media (blogs, infographics, and videos)

Digital Marketing & Social Media Associate 

• Significantly increased social media engagement on Instagram by 400%
• Guided a team of 9 interns while spearheading the launch of the company TikTok  
• Developed the target audience and KPIs of all social accounts
• Collaborated with executive marketing strategists to create the effective social media campaign “Best of Bridges” generating online webinar sign-ups

Digital Marketing & Social Media Intern

The Swing Agency

• Created 3 comprehensive public relations campaigns to increase engagements among 3 different industries and their target audiences

• Designed engaging and strategic social media content for Facebook, Twitter, LinkedIn, and Instagram platforms

• Collaborated virtually with client executives and their stakeholders while developing 2 new interactive programs for clients: Ascend Long Island and Public Relations Society of America 

• Pioneered marketing efforts by creating and distributing monthly blog posts Behind the Swing and reactivating social media activity

Account Executive (Internship)

Creator Economy Practicum Extern

Charge It To The Game 

Developed original web series providing engaging NFL commentary and analysis.  With a successful first season resulting in 4,600+ views, fans were able to interact with the show through Instagram, Facebook, and Twitter.

Digital Host & Reporter 

Washington Wizards

Created a tailored 360-marketing campaign to strengthen Ben's Chili Bowl's relationship with the Washington Wizards through a variety of professional development breakout sessions, including networking and team building.

Sports Marketing Intern

Long and Foster, REALTORS

Supported real estate agents with administrative work while also contributing to the organization and expansion of their social media presence.

•Developed graphics for branding materials to drive traffic to open house events.
•Created YouTube Channels for realtors to communicate to their potential clients.
 •Took photos of property to be used in the marketing process.
•Developed a business Facebook page for a real estate agent to more effectively
market on social media.

Real Estate Assistant

Taylor Riller is a sports marketing professional with expertise in building brand affinity, driving revenue, and enhancing community engagement through innovative marketing and digital content. Currently serving as the first Youth Football Coordinator for the Washington Commanders, she bridges business, media, and community impact to create memorable experiences that resonate with diverse audiences.

With experience across both the sports industry and media, Taylor thrives in fast-paced, high-impact environments. She is committed to shaping the future of sports marketing by executing impactful campaigns, fostering lasting partnerships, and creating value for brands in the industry. Driven by the belief that sports have the power to unite, she combines strategy and collaboration to help brands succeed in an ever-evolving landscape.

🎓 B.A. in Public Relations from Hofstra University (graduated in 3 years)
📚 Currently pursuing an MPS in Sports Industry Management at Georgetown University
💼 Former Account Manager at WUSA9, leveraging TV & tech for sales and community impact
🏆 Known as "Miss NFL" for content creation, public speaking, and sports expertise
📍 Based in the DC Metro Area, open to relocation

Key Areas of Focus:
Sports Marketing & Brand Strategy
Revenue Growth & Business Development
Digital Content Strategy & Influencer Partnerships
Community Engagement & Impactful Campaigns
Leadership in Sports Industry Innovation

Taylor is always open to connecting with others in the sports, media, and marketing industries who are interested in driving results, creating change, and making a lasting impact.

taplio

The Battle

Marina Hotkova

Taylor Riller

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