TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Red Tettemer O'Connell + Partners

- Assist on-site with shoots (setting up, build sets, breaking down, being a hand model or talent if needed)
- Find and order prop list for upcoming shoots 
- Make and style food for shoots for food clients

Maker Intern

Let's Rallie Inc.

- Sell advertising space to potential buyers 
- Research and reach out to prospective sponsors or partnerships 
- Negotiate and work with businesses to ensure the most effective marketing strategies

Account Manager

Temple TV 

- First season got nominated for a 2022 NATAS Mid-Atlantic College Emmy
- Create concept ideas for show and social (show format, create shot list, create social strategies for engagement), and handle all communication with guests
- Schedule, make deadlines, and lead meetings about expectations and next steps for all the teams (director, host, writers, editors, social team, events coordinator)
- Delegate teams through assigning appropriate tasks and making sure deadlines are met
- Direct camera crew/director on site when filming
- Recruit new team members
- Instagram: @feelgoodcookin_tu

Co-Founder Executive Producer/Director of Feel Good Cooking Show

Klein College of Media and Communication

- Give private tours to prospective students and families
- Attend recruitment events and speak on behalf of advertising department
- Conduct research on prospective students and school activities relevant to Klein

Klein Ambassador

Klein College of Media and Communication Career Center

- Review and give feed back on résumés
- Assist students in figuring out career paths
- Create job postings
- Create and manage social media accounts 
- Create social media calendar

Career Assistant

TU Owl Track Club

- Create weekly, individualized workouts (track, hill, endurance) and training plans
- Lead practices, assign pace groups, and create goals for team
- Motivate and prep team for meets and competitions

Coach

Temple Running Club 

- Lead daily group runs of all different pace groups and routes
- Schedule weekly group runs of what route to take, how many miles, start, and end time
- Create weekly track, hill, or endurance workouts
- Create individualized training plans for all different kinds of runners/races (5k, 6k, 8k, half marathon, marathon)

Temple Running Club Officer

Temple University

Student

WHYY

- Produced an entire segment on my own for You Oughta Know
- Pitched story ideas, go in the field to gain contacts, and develop the story
- Assisted weekly in-studio taping as camera operator, teleprompter, or ensure guests feel comfortable 
- Took a full transcript from interviews and pull out soundbites for the package
- Assisted shoots as a production assistant
- Created social media content to post on multiple shows' accounts

TV Production Intern

20/20 Visual Media

- Create social media and blog posts
- Research for potential new business
- Attend shoots as a production assistant

Marketing & Production Intern

I'm a senior advertising student with a concentration in account management who is very eager to learn. I truly enjoy the whole advertising process and being a part of every step of the way. I love meeting new people and working on teams. I am hyper-organized, creative, competitive, and great at collaborating with others. My lifestyle is I am a busy-body. I am constantly juggling multiple things at once, it gives me a thrill because of my love of new things.

taplio

The Battle

Marina Hotkova

Riley Flanagan

Followers

Posts

Engagements

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