TEGNA

Driving innovation, talent development and performance management. 

Developing strategies to drive employee performance in remote and in-office environments. 

Analyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives. 

Driving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members. 

Assisting with company training, coaching, talent development. 

Contributing to company's budgeting, accurate forecasting and inventory management. 

Always striving to maximize impact by uncovering opportunities for efficiencies and productivity.

- 10 years of leadership experience in the TV. CTV/OTT and digital sales
- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)
- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success
- 10 years of experience in hiring, managing and retention of high performing individual contributors
- Data Driven media planning certified
- Advanced Google Analytics certified

Sales management, strategy, leadership, marketing, advertising, attribution, Ai and automation

Nexstar Media Group, Inc.

Spearheaded new Broadcast, CTV/OTT and digital operations while hiring, recruiting, coaching team of 10 individual contributors. 

Responsibilities included but not limited to:

Analyzing the quality of performance and identifying inefficiencies and opportunities for improvement

Creating and delivering ad solutions across Nexstar's rapidly developing range of products

Clearly communicating and reporting to GM and DOS, successfully performing tasks under pressure and prioritizing activities and processes that positively affect company's bottom line

Projecting, pacing, forecasting revenue, P&L analysis to top management and quarterly/annual business reviews, inventory management 

Building of clear strategy for revenue growth

Effectively and efficiently working on inventory and rates for maximum revenue growth

Ensuring the highest level of customer service is provided to top business owners and agency decision makers

Successfully leveraging years of strong relationships with local key advertisers and buyers

Staying on top of most current industry news and product knowledge to ensure competitiveness in 
the market

Fully utilizing WO, OSI, Matrix, MS office, Sharebuilder, Rentrak, Nielsen, MS office, Salesforce and more

Local Sales Manager KRON 4 TV/Director of Business Development

Tribune Broadcasting

nsure relationships with top decision-makers at key local and regional level are continuously developed, grown and strengthened to maximize every revenue opportunity. 
Review existing business plans with management team to ensure that opportunities for cross-selling and revenue maximization within the client organization are being executed. 
Create business plans and white space analysis for all new business and existing accounts to maximize revenue. 
Develop creative, unique ideas for target marketing of new and transactional business on local and regional level. 
Accurately forecast sales opportunities and exceed monthly and annual sales targets.
Developed cross screen media campaigns for key accounts like Honda, Mazda, Geico, Nissan, Infinity, agencies like OMD, PHD, MediaEdge, Graham Oleson and many more.

Senior Account Executive

Allbritton Communications Company

Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with media entity to devise an advertising campaign that meets the client's brief and budget, 
Presenting, alongside the team, campaign ideas and budget to the client, creating marketing strategies, liaising with, and acting as the link between the client and advertising agency by maintaining regular contact with both.
Ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns, presenting creative work to clients, handling budgets, managing campaign costs, writing client reports, monitoring the effectiveness of campaigns.

Account ExecutiveABC7/Newschannel 8

Markiza - Slovakia (CME)

Production Assistant/news

Proven leader with over 10 years of experience managing high performing teams and rapidly growing business of TV, CTV/OTT and digital. Extensive experience in hiring, developing and managing top notch individual contributors in both, remote and in office environments. 

Competitive - Persuasive - Analytical - Self motivated - Energetic 

Slovak - German - English - beginner Arabic

Marina Hotkova

Revenue Officer, Strategy, Enablement & Marketing 

As VP of Sales and now as Local Revenue Officer, I create and execute the TEGNA Sales Go to Market Strategy across 62 properties in 51 markets that drive revenue and results.  Sales Leader of an engaged and fulfilled sales organization of over 700+ sales professionals.  Provide ongoing vision and priorities to our sales leaders.  Champion improved multiplatform marketing solutions that deliver client results.  Create shared culture amidst the sales organization.  Create key revenue priorities through effective marketing solutions.

Local Revenue Officer, VP of Sales

WFAA Media, A TEGNA Company

As director of a fully integrated media company, I lead both national and local sales/marketing initiatives for television and digital that stimulate growth for businesses of all sizes.  

Our goal is to assist clients via new revenue initiatives that meet their most important marketing. We create and execute smart strategic plans to achieve success in a competitive marketplace.  
We recruit top industry talent dedicated to delivering results for the companies we serve. I am passionate about cultivating strong relationships throughout our company and within media circles, constantly focused on making our industry stronger and more viable through the success of our results.

Director of Sales Marketing

Driver and leader of a local sales and marketing team of 35 account executives and support personnel. Our mission is to provide meaningful results for our customers through powerful media solutions.  Our media solutions provide a variety of relevant and innovative solutions that are fully integrated across screens.   Through our experience, our team customizes those solutions to provide the right return for our clients.  It is through the effectiveness of our campaigns and results that drive us to achieve our local revenue goals as a company.  Our success depends on the success of the clients we serve.  My responsibility is to hold that as the centerpiece of our mission every day.

Director of Local Sales & Marketing

KTVT-TV, KTXA-TV CBS Television

Manager of local sales team of account executives and support personnel to drive sales for both television stations.  Responsible for revenue generating ideas that would be supported in the local marketplace and help station achieve revenue goals.

Local Sales Manager

Lead an integrated sales & marketing team to meet and exceed our customer’s expectations as it pertains to stewardship, providing insights, customer service and driving results.  Create and execute comprehensive sales strategies and solutions, including broadcast, digital and integrated marketing solutions.  Partner with our clients to achieve their revenue goals.

As a sales leader at TEGNA, my passion is leading and inspiring our sales teams to achieve their personal and professional success.  My mission is to help businesses and brands, of all shapes and sizes, grow.   

To live out that mission, I lead our sales strategies in TEGNA's 51 markets & 64 stations plus our sales strategies across all 210 DMA's through industry-leading broadcast TV advertising, OTT streaming, and digital audience solutions., which also includes sports, weather, and content sponsorships with our local news brands.   

From identifying the best target audience, leveraging data and insights to guide decision-making, and tapping into the latest trends and newest technologies, my teams are experts in creating, planning and executing smart marketing plans that drive meaningful ROI for our customers. 

My greatest reward is seeing our sales teams, our leaders, and our customers achieve their personal and professional goals.  I have been lucky enough to witness this success for almost three decades is why I do what I do!

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The Battle

Marina Hotkova

Nicki Harkrider-Probey

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